A data profile of the people who buy, follow and care about Drunk History in United States — modelled from more than twelve digital signal sources. Drunk History has an estimated audience of 529,456 people in United States.
The average Drunk History fan in United States is 38.1 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Josh Gad, Evan Rachel Wood, Olivia Munn, with strongest over-indexing on Josh Gad (94.73× the country average).
Demographically, the Drunk History audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Individualism, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Drunk History fan in United States is balanced, around 38.1 years old, with strong Individualism tendencies and a notable affinity for Josh Gad.
The key figures that characterise the Drunk History profile in United States.
52.2% are female, 47.8% are male, average age 38.1.
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 38.1 |
| Estimated audience size | 529,456 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 22% | |
| 30-39 | 24% | |
| 40-49 | 22% | |
| 50+ | 14% |
of the worldwide Drunk History audience comes from United States.
| Country | Share |
|---|---|
| United States | 69.3% |
| Australia | 4.3% |
| Canada | 3.1% |
Where the Drunk History audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Oregon | ~9K | 1.43× | |
| 02 | Colorado | ~10K | 1.40× | |
| 03 | Montana | ~2K | 1.27× | |
| 04 | Washington | ~10K | 1.21× | |
| 05 | Maine | ~2K | 1.19× | |
| 06 | Alaska | ~1K | 1.17× | |
| 07 | Vermont | ~1K | 1.17× | |
| 08 | Idaho | ~3K | 1.13× | |
| 09 | Wisconsin | ~9K | 1.12× | |
| 10 | Nebraska | ~3K | 1.12× | |
| 11 | Missouri | ~10K | 1.10× | |
| 12 | Minnesota | ~8K | 1.10× | |
| 13 | New Hampshire | ~2K | 1.09× | |
| 14 | Michigan | ~20K | 1.08× | |
| 15 | Kansas | ~5K | 1.08× | |
| 16 | Indiana | ~10K | 1.07× | |
| 17 | Iowa | ~5K | 1.07× | |
| 18 | New Mexico | ~3K | 1.04× | |
| 19 | Rhode Island | ~2K | 1.04× | |
| 20 | Washington, District of Columbia | ~2K | 1.03× | |
| 21 | Ohio | ~20K | 1.02× | |
| 22 | Utah | ~5K | 1.00× | |
| 23 | Oklahoma | ~6K | 0.99× | |
| 24 | Massachusetts | ~10K | 0.98× | |
| 25 | South Dakota | ~1K | 0.97× | |
| 26 | North Dakota | ~1K | 0.97× | |
| 27 | Virginia | ~10K | 0.96× | |
| 28 | Arizona | ~10K | 0.96× | |
| 29 | Arkansas | ~4K | 0.96× | |
| 30 | Hawaii | ~2K | 0.95× | |
| 31 | Pennsylvania | ~20K | 0.94× | |
| 32 | Illinois | ~20K | 0.94× | |
| 33 | Kentucky | ~6K | 0.94× | |
| 34 | Tennessee | ~10K | 0.93× | |
| 35 | West Virginia | ~2K | 0.93× | |
| 36 | California | ~50K | 0.92× | |
| 37 | Delaware | ~1K | 0.92× | |
| 38 | North Carolina | ~10K | 0.91× | |
| 39 | Connecticut | ~5K | 0.91× | |
| 40 | Nevada | ~5K | 0.90× | |
| 41 | Maryland | ~8K | 0.87× | |
| 42 | South Carolina | ~7K | 0.86× | |
| 43 | Louisiana | ~6K | 0.85× | |
| 44 | New York | ~30K | 0.83× | |
| 45 | Georgia | ~10K | 0.80× | |
| 46 | Alabama | ~6K | 0.80× | |
| 47 | Mississippi | ~3K | 0.77× | |
| 48 | Texas | ~40K | 0.76× | |
| 49 | New Jersey | ~10K | 0.72× | |
| 50 | Florida | ~30K | 0.70× |
The strongest cross-interests of the Drunk History audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Freshii | Food & Beverages | 102.06× | ||
| 02 | Josh Gad | Movies & TV | 94.73× | ||
| 03 | Evan Rachel Wood | Movies & TV | 86.80× | ||
| 04 | Olivia Munn | Movies & TV | 55.58× | ||
| 05 | 12 Monkeys | Movies & TV | 55.46× | ||
| 06 | BoJack Horseman | Movies & TV | 44.96× | ||
| 07 | Jon Favreau | Movies & TV | 42.54× | ||
| 08 | It's Always Sunny in Philadelphia | Movies & TV | 40.97× | ||
| 09 | Julia Louis-Dreyfus | Movies & TV | 32.13× | ||
| 10 | Borat | Movies & TV | 30.46× | ||
| 11 | Kumail Nanjiani | Movies & TV | 29.36× | ||
| 12 | Guillermo del Toro | Movies & TV | 29.14× | ||
| 13 | Owen Wilson | Movies & TV | 27.68× | ||
| 14 | Kristen Bell | Movies & TV | 22.53× | ||
| 15 | Bob's Burgers | Movies & TV | 21.98× | ||
| 16 | Sex and the City | Movies & TV | 20.14× | ||
| 17 | Josh Brolin | Movies & TV | 20.00× | ||
| 18 | Black Mirror (TV series) | Movies & TV | 19.17× | ||
| 19 | Oscar Isaac | Movies & TV | 18.15× | ||
| 20 | Gilmore Girls | Movies & TV | 17.85× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.64× | |
| Patriotism | CONSERVATISM | 1.58× | |
| Early Adopter Mentality | POWER | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.65× | |
| Family Orientation | CONSERVATISM | 0.71× | |
| Luxury Orientation | PREMIUM | 0.80× |
Drunk History has an estimated audience of 529,456 people in United States, concentrated in California and Texas.
52.2% of Drunk History fans are female, 47.8% are male, with an average age of 38.1 years.
Drunk History fans show strongest brand affinity for Josh Gad (94.73×), Evan Rachel Wood (86.8×), and Olivia Munn (55.58×) over the country average.
Drunk History fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Drunk History itself, the audience over-indexes on Evan Rachel Wood (86.8×), Olivia Munn (55.58×), Sex and the City (20.14×), and BoJack Horseman (44.96×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Drunk History. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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