Dustin May Audience in United States
Dustin May has an estimated audience of 818,212 people in United States. 40.2% are female, 59.8% are male, average age 36.3. Top brand affinities: Pro-Ject, Elsword, UK garage, Staycation, JDSU.
Top brand affinities include Pro-Ject, Elsword, UK garage, with strongest over-indexing on Pro-Ject (6.02× the country average). Demographically, the Dustin May audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite.
Category: Sports · Type: Person · Subtype: Baseball
Demographics of Dustin May fans
| Metric | Value |
|---|---|
| Female | 40.2% |
| Male | 59.8% |
| Average age | 36.3 |
| Estimated audience size | 818,212 |
Audience persona
The typical Dustin May fan in United States is more male, around 36.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Pro-Ject.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pro-Ject | 6.02× | Music & Radio |
| Elsword | 22.65× | Games |
| UK garage | 3.42× | Music & Radio |
| Staycation | 1.84× | Home & Garden |
| JDSU | 1.55× | Business & Career |
| Home staging | 2.55× | Home & Garden |
| Corona (band) | 2.57× | Music & Radio |
| Stamp collecting | 2.02× | Home & Garden |
| Noodle (Gorillaz) | 1.51× | Music & Radio |
| Monogram | 1.52× | Home & Garden |
| Personalised Gifts | 1.72× | Home & Garden |
| Consequence (rapper) | 2.51× | Music & Radio |
| Mathcore | 3.1× | Music & Radio |
| Halsey, Oregon | 3.03× | Travel & Leisure |
| Goop | 1.86× | Internet & Social Media |
| Governor of Michigan | 2.47× | Politics & Society |
| Graham Greene | 2.03× | Literature |
| Kerang | 2.3× | Travel & Leisure |
| Isometric exercise | 2.76× | Sports |
| Keeper (password manager) | 1.95× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.19 |
| Risk Appetite | THRILL | 1.11 |
| Sports Activity | POWER | 1.11 |
| LGBTQ+ Identity | OPEN | 1.08 |
| Early Adopter Mentality | POWER | 1.05 |
| Social Media Usage | JOY | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 89.3% |
| Canada | 3.2% |
| Mexico | 3.0% |
See Dustin May audiences in other countries
More Baseball audiences in United States
- MLB (63,450,411)
- New York Yankees (27,112,314)
- Detroit Tigers (26,562,248)
- Chicago Cubs (20,317,705)
- Los Angeles Dodgers (19,256,138)
How to read this data
Audience size is the estimated number of people in United States who actively search for Dustin May. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.