Eastern Conference (NBA) Audience in United States

Eastern Conference (NBA) logo

Eastern Conference (NBA) has an estimated audience of 713,753 people in United States. 21.8% are female, 78.2% are male, average age 36.3. Top regions: New York, Florida, California. Top brand affinities: Surf kayaking, Com2uS, Grinch, Consequence (rapper), Cardio Kickboxing.

The average Eastern Conference (NBA) fan in United States is 36.3 years old, more male, and lives primarily in New York. The audience is concentrated in New York, Florida, California. Top brand affinities include Surf kayaking, Com2uS, Grinch, with strongest over-indexing on Surf kayaking (33.4× the country average). Demographically, the Eastern Conference (NBA) audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Basketball

Demographics of Eastern Conference (NBA) fans

Demographic split for Eastern Conference (NBA) audience in United States
MetricValue
Female21.8%
Male78.2%
Average age36.3
Estimated audience size713,753

Audience persona

The typical Eastern Conference (NBA) fan in United States is more male, around 36.3 years old, with strong Patriotism tendencies and a notable affinity for Surf kayaking.

Top regions in United States

Top regions ranked by reach for Eastern Conference (NBA) in United States
RegionReachAffinity
New York75,2541.89×
Florida67,5841.4×
California61,8820.79×
Texas47,7990.78×
Ohio35,3711.61×
Pennsylvania30,3491.26×
Massachusetts29,1372.07×
Illinois27,5371.16×
New Jersey26,4431.46×
Georgia23,8031.08×
Indiana21,8871.68×
Michigan21,5171.15×
Wisconsin21,4722×
North Carolina21,0750.98×
Virginia17,4591×
Maryland13,8511.13×
Arizona13,7530.94×
Tennessee11,3770.79×
Connecticut11,0111.54×
South Carolina10,8541.01×
Minnesota10,7221.05×
Alabama9,4900.95×
Louisiana8,6580.94×
Oklahoma8,1681.03×
Missouri8,0760.7×
Kentucky7,7960.87×
Washington7,6920.54×
Colorado7,6810.68×
Arkansas7,1151.21×
Oregon5,3770.66×
Mississippi5,2040.89×
Nevada4,9970.72×
Iowa4,2680.73×
Maine3,6981.45×
New Hampshire3,4951.24×
Kansas3,4000.6×
Rhode Island3,3691.48×
Utah3,2480.51×
Washington, District of Columbia2,5561.19×
Nebraska2,2710.63×
Delaware2,2061.12×
West Virginia2,1050.63×
Hawaii2,1000.68×
New Mexico2,0670.58×
North Dakota1,1590.79×
Idaho1,1510.32×
Wyoming1,0010.95×
South Dakota9820.59×
Vermont9430.75×
Montana8280.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Eastern Conference (NBA) audience
BrandAffinityCategory
Surf kayaking33.4×Sports
Com2uS69.7×Games
Grinch5.53×Movies & TV
Consequence (rapper)8.77×Music & Radio
Cardio Kickboxing41.22×Sports
Pro-Ject4.55×Music & Radio
Vocal harmony4.9×Music & Radio
Governor of Michigan7.64×Politics & Society
Wok6.72×Food & Beverages
Hiranandani Estate56.02×Travel & Leisure
Home staging5.3×Home & Garden
Goop5.38×Internet & Social Media
Primary and secondary antibodies35.08×Health
Combat sport1.55×Sports
No Escape (1994 film)8.73×Movies & TV
Google Photos1.91×Technology & Electronics
Staycation2.51×Home & Garden
Coba29.08×Travel & Leisure
Graham Greene4.4×Literature
Kate Morton27.18×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Eastern Conference (NBA) audience
TraitClusterScore
PatriotismCONSERVATISM2.66
LGBTQ+ IdentityOPEN1.57
Risk AppetiteTHRILL1.22
Early Adopter MentalityPOWER1.22
Social Media UsageJOY1.18
Family OrientationCONSERVATISM1.1

Worldwide distribution

Worldwide audience distribution share by country for Eastern Conference (NBA)
CountryShare
United States66.2%
Japan5.5%
Italy4.8%

See Eastern Conference (NBA) audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Eastern Conference (NBA) have in United States?

Eastern Conference (NBA) has an estimated audience of 713,753 people in United States, concentrated in New York and Florida.

What is the gender split and age of Eastern Conference (NBA) fans?

21.8% of Eastern Conference (NBA) fans are female, 78.2% are male, with an average age of 36.3 years.

Which brands do Eastern Conference (NBA) fans like most?

Eastern Conference (NBA) fans show strongest brand affinity for Surf kayaking (33.4×), Com2uS (69.7×), and Grinch (5.53×) over the country average.

Where do Eastern Conference (NBA) fans live in United States?

Eastern Conference (NBA) fans in United States are most concentrated in New York (reach 75,254), Florida (reach 67,584), and California (reach 61,882). These three regions account for the largest share of the active audience.

What other brands do Eastern Conference (NBA) fans also like?

Beyond Eastern Conference (NBA) itself, the audience over-indexes on Com2uS (69.7×), Grinch (5.53×), Consequence (rapper) (8.77×), and Cardio Kickboxing (41.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Eastern Conference (NBA). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.