Esperanza, Santa Fe Audience in United States
Esperanza, Santa Fe has an estimated audience of 416,475 people in United States. 67.2% are female, 32.8% are male, average age 39.2. Top regions: New Mexico, Virginia, Washington. Top brand affinities: JTV (Indonesia), Mad About You, Mackenzie Foy, Overtone, Penn & Teller.
The average Esperanza, Santa Fe fan in United States is 39.2 years old, more female, and lives primarily in New Mexico. The audience is concentrated in New Mexico, Virginia, Washington. Top brand affinities include JTV (Indonesia), Mad About You, Mackenzie Foy, with strongest over-indexing on JTV (Indonesia) (5.73× the country average). Demographically, the Esperanza, Santa Fe audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Design Affinity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 21 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Esperanza, Santa Fe fans
| Metric | Value |
|---|---|
| Female | 67.2% |
| Male | 32.8% |
| Average age | 39.2 |
| Estimated audience size | 416,475 |
Audience persona
The typical Esperanza, Santa Fe fan in United States is more female, around 39.2 years old, with strong Design Affinity tendencies and a notable affinity for JTV (Indonesia).
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New Mexico | 11,087 | 5.31× |
| Virginia | 8,433 | 0.83× |
| Washington | 7,028 | 0.84× |
| Tennessee | 6,883 | 0.82× |
| Florida | 6,399 | 0.23× |
| Texas | 6,363 | 0.18× |
| North Carolina | 6,192 | 0.49× |
| Ohio | 6,166 | 0.48× |
| Georgia | 6,141 | 0.48× |
| Michigan | 6,139 | 0.56× |
| California | 5,883 | 0.13× |
| Arizona | 5,880 | 0.69× |
| Nevada | 5,766 | 1.43× |
| Oregon | 5,692 | 1.19× |
| Utah | 5,658 | 1.52× |
| Maryland | 5,594 | 0.78× |
| New Jersey | 5,580 | 0.53× |
| Illinois | 5,491 | 0.4× |
| Minnesota | 5,455 | 0.91× |
| New York | 5,416 | 0.23× |
| Washington, District of Columbia | 3,708 | 2.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| JTV (Indonesia) | 5.73× | |
| Mad About You | 10.86× | Movies & TV |
| Mackenzie Foy | 3.72× | Fashion & Accessoires |
| Overtone | 3.04× | Beauty & Wellness |
| Penn & Teller | 2.57× | Movies & TV |
| Brittney Griner | 2.15× | Sports |
| Arutz Sheva | 1.69× | News |
| Wow! Wow! Wubbzy! | 1.92× | Movies & TV |
| Ext JS | 7.14× | Technology & Electronics |
| John Frusciante | 3.05× | Music & Radio |
| Dental hygienist | 1.6× | Health |
| Chili con carne | 1.77× | Food & Beverages |
| Leprechaun | 2.03× | Literature |
| Thom Browne | 1.85× | Fashion & Accessoires |
| Tierra caliente | 1.5× | Travel & Leisure |
| Ash vs Evil Dead | 2.3× | Movies & TV |
| International University of Business Agriculture and Technology | 1.69× | Business & Career |
| My Name Is Khan | 4.71× | Movies & TV |
| The Boomtown Rats | 8.81× | Music & Radio |
| Parma | 1.83× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.81 |
| Risk Appetite | THRILL | 1.66 |
| Family Orientation | CONSERVATISM | 1.48 |
| Sustainability | BALANCE | 1.31 |
| Luxury Orientation | PREMIUM | 1.28 |
| Travelling | THRILL | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 41.8% |
| Mexico | 22.1% |
| Spain | 20.6% |
See Esperanza, Santa Fe audiences in other countries
More City audiences in United States
- New York City (93,869,939)
- Los Angeles (66,608,048)
- Las Vegas (43,767,386)
- Chicago (42,550,164)
- Atlanta (37,609,553)
Frequently asked questions
How many fans does Esperanza, Santa Fe have in United States?
Esperanza, Santa Fe has an estimated audience of 416,475 people in United States, concentrated in New Mexico and Virginia.
What is the gender split and age of Esperanza, Santa Fe fans?
67.2% of Esperanza, Santa Fe fans are female, 32.8% are male, with an average age of 39.2 years.
Which brands do Esperanza, Santa Fe fans like most?
Esperanza, Santa Fe fans show strongest brand affinity for JTV (Indonesia) (5.73×), Mad About You (10.86×), and Mackenzie Foy (3.72×) over the country average.
Where do Esperanza, Santa Fe fans live in United States?
Esperanza, Santa Fe fans in United States are most concentrated in New Mexico (reach 11,087), Virginia (reach 8,433), and Washington (reach 7,028). These three regions account for the largest share of the active audience.
What other brands do Esperanza, Santa Fe fans also like?
Beyond Esperanza, Santa Fe itself, the audience over-indexes on Mad About You (10.86×), Mackenzie Foy (3.72×), Overtone (3.04×), and Penn & Teller (2.57×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Esperanza, Santa Fe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.