Essex Audience in United States

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Essex has an estimated audience of 1,149,328 people in United States. 63.7% are female, 36.3% are male, average age 42.9. Top regions: California, New York, Maryland. Top brand affinities: Alaska, Emperor Entertainment Group, Bank account, Minnesota, Nebraska Cornhuskers football.

The average Essex fan in United States is 42.9 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Maryland. Top brand affinities include Alaska, Emperor Entertainment Group, Bank account, with strongest over-indexing on Alaska (3.42× the country average). Demographically, the Essex audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Community Orientation, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Essex fans

Demographic split for Essex audience in United States
MetricValue
Female63.7%
Male36.3%
Average age42.9
Estimated audience size1,149,328

Audience persona

The typical Essex fan in United States is more female, around 42.9 years old, with strong Community Orientation tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Essex in United States
RegionReachAffinity
California146,9591.16×
New York106,1411.65×
Maryland61,3753.11×
Texas60,8340.62×
Florida49,0140.63×
Massachusetts47,2052.08×
Connecticut39,2193.4×
New Jersey36,0201.23×
Illinois32,9770.86×
North Carolina32,9530.95×
Washington31,7321.38×
Ohio25,0450.71×
Pennsylvania24,6740.64×
Arizona22,3010.95×
Virginia21,9940.79×
Georgia21,7440.61×
Michigan18,6830.62×
Vermont17,0198.43×
Missouri14,8180.8×
Tennessee14,4300.63×
Indiana13,5210.64×
Colorado12,8720.71×
Minnesota11,6070.7×
Oregon11,3960.87×
South Carolina9,8030.57×
Wisconsin8,8990.51×
Nevada8,6310.78×
Kentucky8,4430.59×
Alabama8,1840.51×
Utah8,0580.78×
Louisiana7,5840.51×
Iowa7,3680.78×
Oklahoma7,2160.57×
Arkansas5,4230.57×
Kansas5,2180.58×
Washington, District of Columbia4,9191.42×
New Hampshire4,6451.03×
Mississippi4,2250.45×
Montana3,5631.12×
Maine3,4030.83×
Rhode Island3,3710.92×
Idaho3,1070.54×
Nebraska3,0510.53×
New Mexico2,8040.49×
Hawaii2,7980.57×
West Virginia2,4500.46×
Delaware1,6470.52×
Alaska1,4080.57×
North Dakota1,1680.49×
South Dakota8760.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Essex audience
BrandAffinityCategory
Alaska3.42×Travel & Leisure
Emperor Entertainment Group20×Business & Career
Bank account3.85×Business & Career
Minnesota1.69×Travel & Leisure
Nebraska Cornhuskers football2.67×Sports
Israel1.5×Travel & Leisure
Jesse Plemons2.32×Movies & TV
Electrolyte3.1×Health
Urban horticulture2.32×Home & Garden
The Godfather Part II8.49×Movies & TV
Jeep Grand Cherokee (WJ)3.22×Cars & Mobility
Jeep Wagoneer2.93×Cars & Mobility
edureka17.65×Business & Career
Charlamagne Tha God4.49×Movies & TV
Corona (band)2.52×Music & Radio
N1 road (South Africa)1.77×Travel & Leisure
Captain America (1990 film)1.93×Movies & TV
Chanticleer (ensemble)5.81×Music & Radio
Vicky Kaushal5.73×Movies & TV
Tierra Cali3.05×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Essex audience
TraitClusterScore
Community OrientationOPEN1.69
TraditionCONSERVATISM1.61
Luxury OrientationPREMIUM1.49
Risk AppetiteTHRILL1.48
Sports ActivityPOWER1.48
DIY MentalityTHRILL1.44

Worldwide distribution

Worldwide audience distribution share by country for Essex
CountryShare
United Kingdom65.6%
United States17.7%
Canada3.0%

See Essex audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Essex have in United States?

Essex has an estimated audience of 1,149,328 people in United States, concentrated in California and New York.

What is the gender split and age of Essex fans?

63.7% of Essex fans are female, 36.3% are male, with an average age of 42.9 years.

Which brands do Essex fans like most?

Essex fans show strongest brand affinity for Alaska (3.42×), Emperor Entertainment Group (20×), and Bank account (3.85×) over the country average.

Where do Essex fans live in United States?

Essex fans in United States are most concentrated in California (reach 146,959), New York (reach 106,141), and Maryland (reach 61,375). These three regions account for the largest share of the active audience.

What other brands do Essex fans also like?

Beyond Essex itself, the audience over-indexes on Emperor Entertainment Group (20×), Bank account (3.85×), Minnesota (1.69×), and Nebraska Cornhuskers football (2.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Essex. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.