Rascasse Audience Intelligence

Essex Audience in United States

A data profile of the people who buy, follow and care about Essex in United States — modelled from more than twelve digital signal sources. Essex has an estimated audience of 1,149,328 people in United States.

#1873among POI in United States#1610in Travel & Leisure

The average Essex fan in United States is 42.9 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Maryland.

Top brand affinities include The Wizard of Oz, Drain cleaner, Diary, with strongest over-indexing on The Wizard of Oz (63.83× the country average).

Demographically, the Essex audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Essex fan in United States is more female, around 42.9 years old, with strong Community Orientation tendencies and a notable affinity for The Wizard of Oz.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Essex profile in United States.

Audience size
1.1M
in United States
Gender
63.7%♀
36.3% male
Age
42.9
average years
Country rank
#21526
POI in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Essex fans

63.7% are female, 36.3% are male, average age 42.9.

Fig. 02

Gender split

63.7%
Female
36.3%
Male
Demographic split for Essex audience in United States
MetricValue
Female63.7%
Male36.3%
Average age42.9
Estimated audience size1,149,328
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Essex audience in United States
Age bracketShare%
16-1912%
20-2916%
30-3918%
40-4925%
50+28%
Fig. 04

Worldwide distribution

17.7%

of the worldwide Essex audience comes from United States.

Worldwide audience distribution share by country for Essex
CountryShare
United Kingdom65.5%
United States17.7%
Canada3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Essex audience in United States is strongest.

Fig. 05

Top regions by affinity

Essex fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~20K8.88×
02Connecticut~50K4.47×
03Maryland~70K3.74×
04New York~200K3.19×
05Massachusetts~50K2.28×
06Washington, District of Columbia~5K1.36×
07Washington~30K1.33×
08New Jersey~40K1.32×
09Montana~4K1.24×
10New Hampshire~5K1.09×
11California~100K1.03×
12Rhode Island~3K0.91×
13Arizona~20K0.89×
14North Carolina~30K0.85×
15Maine~3K0.82×
16Iowa~8K0.81×
17Oregon~10K0.80×
18Illinois~30K0.77×
19Missouri~10K0.73×
20Utah~8K0.73×
21Nevada~8K0.72×
22Virginia~20K0.71×
23Alaska~2K0.70×
24Colorado~10K0.65×
25Minnesota~10K0.65×
26North Dakota~1K0.63×
27Ohio~20K0.62×
28Hawaii~3K0.61×
29Delaware~2K0.60×
30Pennsylvania~20K0.59×
31Tennessee~10K0.59×
32Indiana~10K0.59×
33Florida~40K0.58×
34Arkansas~6K0.58×
35Idaho~3K0.58×
36Michigan~20K0.57×
37Kansas~5K0.57×
38Georgia~20K0.56×
39Kentucky~8K0.56×
40Oklahoma~7K0.56×
41Nebraska~3K0.56×
42South Dakota~1K0.56×
43West Virginia~3K0.55×
44Texas~50K0.54×
45South Carolina~9K0.54×
46New Mexico~3K0.54×
47Alabama~8K0.52×
48Louisiana~8K0.52×
49Mississippi~5K0.51×
50Wisconsin~9K0.50×
Fig. 06

Affinity by region

Affinity by region — Essex, United States
0.50×1.00×8.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Essex audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Essex audience
#·InterestCategoryAffinity×
01The Wizard of OzMovies & TV63.83×
02Drain cleanerHome & Garden25.64×
03SC FreiburgSports20.00×
04Eintracht FrankfurtSports19.83×
05SiemensHome & Garden16.39×
06Doctor StrangeLiterature7.07×
07Graphic novelLiterature5.05×
08Affiliate marketingBusiness & Career4.25×
09DiaryKids & Family4.09×
10Sustainable energyHome & Garden3.64×
11Renewable energyBusiness & Career3.56×
12QVCMovies & TV3.17×
13FedExBusiness & Career2.68×
14Hair ExtensionsBeauty & Wellness2.58×
15Solar energyHome & Garden2.40×
16Mortgage loansBusiness & Career2.27×
17Discount storesShopping2.12×
18Planet FitnessSports1.85×
19AirbnbTravel & Leisure1.83×
20PinterestInternet & Social Media1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Essex audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Essex audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.71×
Convenience OrientationPREMIUM1.71×
PatriotismCONSERVATISM1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Essex audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.78×
CreativityOPEN0.90×
Early Adopter MentalityPOWER0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Essex have in United States?

Essex has an estimated audience of 1,149,328 people in United States, concentrated in New York and California.

02

What is the gender split and age of Essex fans?

63.7% of Essex fans are female, 36.3% are male, with an average age of 42.9 years.

03

Which brands do Essex fans like most?

Essex fans show strongest brand affinity for The Wizard of Oz (63.83×), Drain cleaner (25.64×), and Diary (4.09×) over the country average.

04

Where do Essex fans live in United States?

Essex fans in United States are most concentrated in New York (reach ~200K), California (reach ~100K), and Maryland (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Essex fans also like?

Beyond Essex itself, the audience over-indexes on Drain cleaner (25.64×), Diary (4.09×), Renewable energy (3.56×), and Siemens (16.39×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Essex audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Essex. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →