A data profile of the people who buy, follow and care about Essex in United Kingdom — modelled from more than twelve digital signal sources. Essex has an estimated audience of 4,252,387 people in United Kingdom.
The average Essex fan in United Kingdom is 45.7 years old, more female, and lives primarily in England.
The audience is concentrated in England, East of England, South East.
Top brand affinities include Wikipedia, WhatsApp, Hobby, with strongest over-indexing on Wikipedia (2.87× the country average).
Demographically, the Essex audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Essex fan in United Kingdom is more female, around 45.7 years old, with strong Quality Awareness tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Essex profile in United Kingdom.
58.9% are female, 41.1% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 58.9% |
| Male | 41.1% |
| Average age | 45.7 |
| Estimated audience size | 4,252,387 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 36% |
of the worldwide Essex audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 65.5% |
| United States | 17.7% |
| Canada | 3.0% |
Where the Essex audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~3M | 2.66× | |
| 02 | East of England | ~700K | 1.89× | |
| 03 | West Midlands | ~200K | 1.21× | |
| 04 | South East | ~600K | 1.08× | |
| 05 | Yorkshire and the Humber | ~400K | 1.06× | |
| 06 | North East | ~100K | 0.85× | |
| 07 | East Midlands | ~200K | 0.81× | |
| 08 | South West | ~300K | 0.76× | |
| 09 | Wales | ~100K | 0.57× | |
| 10 | Scotland | ~200K | 0.45× | |
| 11 | Northern Ireland | ~60K | 0.43× | |
| 12 | North West | ~200K | 0.41× |
The strongest cross-interests of the Essex audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 2.87× | ||
| 02 | Esso | Cars & Mobility | 2.58× | ||
| 03 | Mobile home | Cars & Mobility | 2.56× | ||
| 04 | Risk management | Business & Career | 2.51× | ||
| 05 | Refrigerator | Home & Garden | 2.47× | ||
| 06 | Mortgage calculator | Home & Garden | 2.38× | ||
| 07 | Internet & Social Media | 2.32× | |||
| 08 | Hot tub | Home & Garden | 2.30× | ||
| 09 | Mother's Day | Kids & Family | 2.28× | ||
| 10 | Hobby | Home & Garden | 1.99× | ||
| 11 | Satire | Literature | 1.98× | ||
| 12 | Volunteering | Politics & Society | 1.87× | ||
| 13 | Betfair | Games | 1.85× | ||
| 14 | TripAdvisor | Travel & Leisure | 1.84× | ||
| 15 | William Hill (bookmaker) | Games | 1.80× | ||
| 16 | Weddings | Kids & Family | 1.76× | ||
| 17 | Distilled beverage | Food & Beverages | 1.68× | ||
| 18 | Local news | News | 1.67× | ||
| 19 | Kitchen | Home & Garden | 1.65× | ||
| 20 | Aldi | Shopping | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.49× | |
| Convenience Orientation | PREMIUM | 1.31× | |
| Patriotism | CONSERVATISM | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.76× | |
| Mindfulness | BALANCE | 0.79× | |
| Community Orientation | OPEN | 0.83× |
Essex has an estimated audience of 4,252,387 people in United Kingdom, concentrated in England and East of England.
58.9% of Essex fans are female, 41.1% are male, with an average age of 45.7 years.
Essex fans show strongest brand affinity for Wikipedia (2.87×), WhatsApp (2.32×), and Hobby (1.99×) over the country average.
Essex fans in United Kingdom are most concentrated in England (reach ~3M), East of England (reach ~700K), and South East (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Essex itself, the audience over-indexes on WhatsApp (2.32×), Hobby (1.99×), Kitchen (1.65×), and Refrigerator (2.47×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Essex. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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