Eternals Audience in United States

Eternals logo

Eternals has an estimated audience of 787,191 people in United States. 57.8% are female, 42.2% are male, average age 36.2. Top regions: California, Texas, Florida. Top brand affinities: Dog breed, Product design, Combat sport, Progressive rock, Bank account.

The average Eternals fan in United States is 36.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dog breed, Product design, Combat sport, with strongest over-indexing on Dog breed (1.54× the country average). Demographically, the Eternals audience skews more female with an average age of 36.2, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Eternals fans

Demographic split for Eternals audience in United States
MetricValue
Female57.8%
Male42.2%
Average age36.2
Estimated audience size787,191

Audience persona

The typical Eternals fan in United States is more female, around 36.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Eternals in United States
RegionReachAffinity
California111,3861.29×
Texas86,8161.28×
Florida58,1021.09×
New York43,7200.99×
Georgia29,5711.22×
Illinois29,0201.11×
North Carolina25,7381.09×
Ohio25,2321.04×
Pennsylvania25,1910.95×
Michigan21,6381.05×
New Jersey20,3471.02×
Virginia20,0901.05×
Arizona18,8691.17×
Washington17,0431.08×
Tennessee16,3991.04×
Indiana15,1371.05×
Maryland14,5511.08×
Massachusetts13,8370.89×
Missouri12,9511.02×
South Carolina12,0781.02×
Colorado11,7930.95×
Alabama11,2491.02×
Wisconsin10,8960.92×
Louisiana10,8741.07×
Minnesota10,2910.91×
Kentucky9,8170.99×
Oklahoma9,6991.11×
Oregon9,4651.05×
Nevada9,0551.19×
Utah7,5101.07×
Connecticut7,3400.93×
Arkansas7,0141.08×
Mississippi6,6851.03×
Kansas6,4091.03×
Iowa5,9000.91×
Hawaii4,2691.26×
Nebraska3,9711.01×
New Mexico3,8810.98×
Idaho3,6950.94×
West Virginia3,3360.91×
New Hampshire2,4450.79×
Maine2,2120.78×
Delaware2,0510.94×
Rhode Island2,0090.8×
Washington, District of Columbia1,9040.8×
Montana1,7410.8×
Alaska1,6140.96×
South Dakota1,5540.85×
North Dakota1,4470.89×
Vermont9530.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Eternals audience
BrandAffinityCategory
Dog breed1.54×Pets & Animals
Product design2.22×Business & Career
Combat sport1.68×Sports
Progressive rock2.04×Music & Radio
Bank account2.35×Business & Career
Elsword14.42×Games
Home staging4.39×Home & Garden
Pro-Ject3.16×Music & Radio
The Devil's Rejects7.36×Movies & TV
Tezz5.09×Movies & TV
Harvey Mudd College15.73×Business & Career
Jason Garrett7.85×Sports
Inland Empire (film)5.82×Movies & TV
JDSU1.69×Business & Career
Staycation1.79×Home & Garden
Ridgewood, New Jersey7.77×Travel & Leisure
Hobbs8.68×Shopping
Hebe3.33×Home & Garden
Hocus Pocus2.38×Movies & TV
Mothercare1.53×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Eternals audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.37
ExtroversionTHRILL1.26
Early Adopter MentalityPOWER1.23
Design AffinityPREMIUM1.18
Social Media UsageJOY1.16
SustainabilityBALANCE1.15

Worldwide distribution

Worldwide audience distribution share by country for Eternals
CountryShare
United States26.3%
India7.5%
United Kingdom5.4%

See Eternals audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Eternals have in United States?

Eternals has an estimated audience of 787,191 people in United States, concentrated in California and Texas.

What is the gender split and age of Eternals fans?

57.8% of Eternals fans are female, 42.2% are male, with an average age of 36.2 years.

Which brands do Eternals fans like most?

Eternals fans show strongest brand affinity for Dog breed (1.54×), Product design (2.22×), and Combat sport (1.68×) over the country average.

Where do Eternals fans live in United States?

Eternals fans in United States are most concentrated in California (reach 111,386), Texas (reach 86,816), and Florida (reach 58,102). These three regions account for the largest share of the active audience.

What other brands do Eternals fans also like?

Beyond Eternals itself, the audience over-indexes on Product design (2.22×), Combat sport (1.68×), Progressive rock (2.04×), and Bank account (2.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Eternals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.