Failure Audience in United States

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Failure has an estimated audience of 1,281,037 people in United States. 38.2% are female, 61.8% are male, average age 37.8. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Wikia, Google Home, Hebe.

The average Failure fan in United States is 37.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Wikia, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Failure audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Failure fans

Demographic split for Failure audience in United States
MetricValue
Female38.2%
Male61.8%
Average age37.8
Estimated audience size1,281,037

Audience persona

The typical Failure fan in United States is more male, around 37.8 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Failure in United States
RegionReachAffinity
California161,9701.15×
Texas131,3601.19×
Florida91,1281.05×
New York69,8640.98×
Georgia47,7371.21×
Oregon43,6312.97×
Illinois43,6051.02×
Pennsylvania42,4260.98×
North Carolina40,7261.06×
Ohio36,5440.93×
Virginia35,6091.14×
Michigan32,7810.98×
New Jersey29,9680.92×
Arizona27,7541.06×
Tennessee27,2731.06×
Washington26,0331.01×
Indiana23,4511×
Maryland23,1341.05×
Alabama22,9021.28×
Massachusetts21,7190.86×
Louisiana20,2871.23×
South Carolina20,0141.04×
Missouri19,4030.94×
Kentucky17,5291.09×
Colorado17,0230.84×
Wisconsin16,2920.85×
Minnesota16,2000.88×
Oklahoma15,2981.08×
Iowa14,0151.33×
Mississippi13,5611.28×
Arkansas11,6831.11×
Nevada11,4610.93×
Connecticut10,6280.83×
Utah10,1640.89×
Kansas10,1561.01×
New Mexico5,6750.88×
Idaho5,4600.85×
Hawaii5,3870.98×
Nebraska5,3830.84×
West Virginia5,0910.85×
Washington, District of Columbia3,9531.03×
Maine3,5960.78×
New Hampshire3,3320.66×
Rhode Island3,1450.77×
Delaware2,9220.83×
Montana2,6820.75×
Alaska2,2880.83×
South Dakota2,2280.75×
North Dakota2,0360.77×
Vermont1,4420.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Failure audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Wikia7.52×Internet & Social Media
Google Home11.62×Technology & Electronics
Hebe10.5×Home & Garden
UK garage7.7×Music & Radio
The Historian16.48×Literature
Grinch4.14×Movies & TV
3D printing2.52×Technology & Electronics
Urban Outfitters1.76×Shopping
Emperor Entertainment Group10.5×Business & Career
Vocal harmony3.77×Music & Radio
Israel1.69×Travel & Leisure
Lulu 黃路梓茵2.07×Movies & TV
Captain America (1990 film)3.41×Movies & TV
Eurail16.57×Cars & Mobility
Goop3.8×Internet & Social Media
Magazine (band)4.57×Music & Radio
Electrolyte3.08×Health
Wok4.15×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Failure audience
TraitClusterScore
PatriotismCONSERVATISM1.63
ExtroversionTHRILL1.42
Risk AppetiteTHRILL1.27
IndividualismJOY1.23
SpiritualityBALANCE1.16
Early Adopter MentalityPOWER1.13

Worldwide distribution

Worldwide audience distribution share by country for Failure
CountryShare
United States30.9%
Japan27.2%
Italy4.8%

See Failure audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Failure have in United States?

Failure has an estimated audience of 1,281,037 people in United States, concentrated in California and Texas.

What is the gender split and age of Failure fans?

38.2% of Failure fans are female, 61.8% are male, with an average age of 37.8 years.

Which brands do Failure fans like most?

Failure fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Wikia (7.52×) over the country average.

Where do Failure fans live in United States?

Failure fans in United States are most concentrated in California (reach 161,970), Texas (reach 131,360), and Florida (reach 91,128). These three regions account for the largest share of the active audience.

What other brands do Failure fans also like?

Beyond Failure itself, the audience over-indexes on Mathcore (18.06×), Wikia (7.52×), Google Home (11.62×), and Hebe (10.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Failure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.