Fannie May Audience in United States
Fannie May has an estimated audience of 355,258 people in United States. 100.0% are female, 0.0% are male, average age 45.4. Top regions: Illinois, Indiana, Ohio. Top brand affinities: Elsword, Historic site, Ichiro Suzuki, Pillow, Hipster.
The average Fannie May fan in United States is 45.4 years old, more female, and lives primarily in Illinois. The audience is concentrated in Illinois, Indiana, Ohio. Top brand affinities include Elsword, Historic site, Ichiro Suzuki, with strongest over-indexing on Elsword (20× the country average). Demographically, the Fannie May audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Type: Person
Demographics of Fannie May fans
| Metric | Value |
|---|---|
| Female | 100.0% |
| Male | 0.0% |
| Average age | 45.4 |
| Estimated audience size | 355,258 |
Audience persona
The typical Fannie May fan in United States is more female, around 45.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Elsword.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Illinois | 266,444 | 22.63× |
| Indiana | 37,694 | 5.81× |
| Ohio | 14,453 | 1.32× |
| California | 11,700 | 0.3× |
| Texas | 11,293 | 0.37× |
| Wisconsin | 10,162 | 1.9× |
| Florida | 10,137 | 0.42× |
| New York | 7,711 | 0.39× |
| Michigan | 7,170 | 0.77× |
| Virginia | 5,021 | 0.58× |
| Georgia | 4,337 | 0.4× |
| Missouri | 4,283 | 0.75× |
| Pennsylvania | 4,179 | 0.35× |
| North Carolina | 4,041 | 0.38× |
| Arizona | 3,838 | 0.53× |
| Iowa | 3,619 | 1.24× |
| Tennessee | 3,600 | 0.51× |
| Minnesota | 3,353 | 0.66× |
| New Jersey | 3,110 | 0.34× |
| Colorado | 2,749 | 0.49× |
| Maryland | 2,413 | 0.39× |
| Washington | 2,294 | 0.32× |
| Kentucky | 2,194 | 0.49× |
| Massachusetts | 2,144 | 0.31× |
| South Carolina | 1,643 | 0.31× |
| Alabama | 1,572 | 0.32× |
| Oklahoma | 1,448 | 0.37× |
| Oregon | 1,434 | 0.35× |
| Kansas | 1,321 | 0.47× |
| Nevada | 1,321 | 0.38× |
| Arkansas | 1,243 | 0.42× |
| Louisiana | 1,215 | 0.27× |
| Connecticut | 997 | 0.28× |
| Utah | 929 | 0.29× |
| Mississippi | 800 | 0.27× |
| Nebraska | 799 | 0.45× |
| Washington, District of Columbia | 623 | 0.58× |
| Idaho | 534 | 0.3× |
| New Mexico | 508 | 0.29× |
| West Virginia | 440 | 0.27× |
| New Hampshire | 385 | 0.28× |
| Hawaii | 364 | 0.24× |
| Montana | 335 | 0.34× |
| Alaska | 329 | 0.43× |
| South Dakota | 307 | 0.37× |
| Maine | 306 | 0.24× |
| Wyoming | 289 | 0.55× |
| North Dakota | 276 | 0.38× |
| Rhode Island | 263 | 0.23× |
| Vermont | 258 | 0.41× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elsword | 20× | Games |
| Historic site | 4.34× | Arts & Culture |
| Ichiro Suzuki | 10.17× | Sports |
| Pillow | 2× | Home & Garden |
| Hipster | 8.54× | Politics & Society |
| Governor of Michigan | 6.24× | Politics & Society |
| Goop | 4.23× | Internet & Social Media |
| Vocal harmony | 3.33× | Music & Radio |
| Fairy godmother | 5.32× | Literature |
| Grinch | 2.86× | Movies & TV |
| Mathcore | 5.37× | Music & Radio |
| Hexbug | 13.68× | Kids & Family |
| Wok | 3.89× | Food & Beverages |
| Hibachi | 4.42× | Food & Beverages |
| ARCO | 1.63× | Cars & Mobility |
| Artistic inspiration | 3.14× | Arts & Culture |
| Google Home | 3.34× | Technology & Electronics |
| Gaelic football | 3.62× | Sports |
| Cherish (group) | 5.4× | Music & Radio |
| Keeper (password manager) | 3.13× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.81 |
| Urban Lifestyle | OPEN | 1.71 |
| Extroversion | THRILL | 1.58 |
| Family Orientation | CONSERVATISM | 1.5 |
| Quality Awareness | PREMIUM | 1.42 |
| Price Sensitivity | PREMIUM | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 97.3% |
| Germany | 0.7% |
| Japan | 0.6% |
See Fannie May audiences in other countries
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Frequently asked questions
How many fans does Fannie May have in United States?
Fannie May has an estimated audience of 355,258 people in United States, concentrated in Illinois and Indiana.
What is the gender split and age of Fannie May fans?
100.0% of Fannie May fans are female, 0.0% are male, with an average age of 45.4 years.
Which brands do Fannie May fans like most?
Fannie May fans show strongest brand affinity for Elsword (20×), Historic site (4.34×), and Ichiro Suzuki (10.17×) over the country average.
Where do Fannie May fans live in United States?
Fannie May fans in United States are most concentrated in Illinois (reach 266,444), Indiana (reach 37,694), and Ohio (reach 14,453). These three regions account for the largest share of the active audience.
What other brands do Fannie May fans also like?
Beyond Fannie May itself, the audience over-indexes on Historic site (4.34×), Ichiro Suzuki (10.17×), Pillow (2×), and Hipster (8.54×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Fannie May. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.