Front yard Audience in United States

Front yard logo

Front yard has an estimated audience of 396,568 people in United States. 45.5% are female, 54.5% are male, average age 47.6. Top regions: California, Texas, Florida. Top brand affinities: Square foot gardening, Backyard, Landscape design, Landscape products, Landscaping.

The average Front yard fan in United States is 47.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Square foot gardening, Backyard, Landscape design, with strongest over-indexing on Square foot gardening (388.57× the country average). Demographically, the Front yard audience skews balanced with an average age of 47.6, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Front yard fans

Demographic split for Front yard audience in United States
MetricValue
Female45.5%
Male54.5%
Average age47.6
Estimated audience size396,568

Audience persona

The typical Front yard fan in United States is balanced, around 47.6 years old, with strong Need for Security tendencies and a notable affinity for Square foot gardening.

Top regions in United States

Top regions ranked by reach for Front yard in United States
RegionReachAffinity
California206,5454.74×
Texas49,8921.46×
Florida19,6110.73×
Nevada18,3344.78×
New York14,6490.66×
Maine13,5239.52×
Georgia9,3220.76×
Illinois8,2170.62×
North Carolina8,1960.69×
Arizona7,5300.93×
Washington7,4320.93×
New Jersey6,8640.68×
Michigan6,8010.66×
Virginia6,7540.7×
Ohio6,6540.54×
Pennsylvania6,4860.49×
Massachusetts6,0210.77×
Colorado5,1800.83×
South Carolina4,3760.73×
Alabama4,2620.77×
Tennessee4,0110.5×
Maryland3,9440.58×
Missouri3,8970.61×
Louisiana3,7970.74×
Oregon3,6450.8×
Indiana3,4970.48×
Utah3,3380.94×
Minnesota3,0220.53×
Oklahoma2,7280.62×
Kentucky2,6310.53×
Wisconsin2,5920.43×
Connecticut2,5900.65×
Mississippi2,0730.63×
Arkansas2,0090.61×
Kansas1,7240.55×
Iowa1,5910.49×
Idaho1,5320.77×
New Mexico1,2900.65×
New Hampshire1,0680.68×
Hawaii1,0520.62×
Nebraska1,0040.5×
West Virginia7780.42×
Rhode Island7010.56×
Washington, District of Columbia6670.56×
Alaska6210.73×
Montana5410.49×
South Dakota5340.58×
Vermont5270.76×
North Dakota5200.64×
Delaware5170.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Front yard audience
BrandAffinityCategory
Square foot gardening388.57×Home & Garden
Backyard9.44×Home & Garden
Landscape design8.23×Business & Career
Landscape products94.79×Home & Garden
Landscaping4.86×Home & Garden
Landscape manager23.81×Business & Career
Civil engineer29.16×Business & Career
Stihl11.3×Home & Garden
Lowe's2.27×Shopping
Construction engineering8.73×Business & Career
Patio3.78×Home & Garden
Pergola5.79×Home & Garden
Personal finance1.65×Business & Career
AutoZone2.38×Cars & Mobility
Landscape architecture6.19×Business & Career
Garden designer38.9×Home & Garden
Landscape contracting22.34×Home & Garden
Structural engineering6.57×Business & Career
House1.87×Home & Garden
Logging5.11×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Front yard audience
TraitClusterScore
Need for SecurityCONSERVATISM2.55
PatriotismCONSERVATISM2.13
Design AffinityPREMIUM1.64
DIY MentalityTHRILL1.56
Risk AppetiteTHRILL1.55
Convenience OrientationPREMIUM1.53

Worldwide distribution

Worldwide audience distribution share by country for Front yard
CountryShare
United States38.6%
United Arab Emirates25.1%
Australia7.0%

See Front yard audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Front yard have in United States?

Front yard has an estimated audience of 396,568 people in United States, concentrated in California and Texas.

What is the gender split and age of Front yard fans?

45.5% of Front yard fans are female, 54.5% are male, with an average age of 47.6 years.

Which brands do Front yard fans like most?

Front yard fans show strongest brand affinity for Square foot gardening (388.57×), Backyard (9.44×), and Landscape design (8.23×) over the country average.

Where do Front yard fans live in United States?

Front yard fans in United States are most concentrated in California (reach 206,545), Texas (reach 49,892), and Florida (reach 19,611). These three regions account for the largest share of the active audience.

What other brands do Front yard fans also like?

Beyond Front yard itself, the audience over-indexes on Backyard (9.44×), Landscape design (8.23×), Landscape products (94.79×), and Landscaping (4.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Front yard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.