Rascasse Audience Intelligence

Front yard Audience in United States

A data profile of the people who buy, follow and care about Front yard in United States — modelled from more than twelve digital signal sources. Front yard has an estimated audience of 396,568 people in United States.

#12337among Topic in United States#1581in Home & Garden

The average Front yard fan in United States is 47.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Square foot gardening, Backyard, Landscape design, with strongest over-indexing on Square foot gardening (388.57× the country average).

Demographically, the Front yard audience skews balanced with an average age of 47.6, and over-indexes on personality traits such as DIY Mentality, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Front yard fan in United States is balanced, around 47.6 years old, with strong DIY Mentality tendencies and a notable affinity for Square foot gardening.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Front yard profile in United States.

Audience size
397K
in United States
Gender
45.5%♀
54.5% male
Age
47.6
average years
Country rank
#41813
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Front yard fans

45.5% are female, 54.5% are male, average age 47.6.

Fig. 02

Gender split

45.5%
Female
54.5%
Male
Demographic split for Front yard audience in United States
MetricValue
Female45.5%
Male54.5%
Average age47.6
Estimated audience size396,568
Fig. 03

Age distribution

Ø 47.6
average years
Age distribution of the Front yard audience in United States
Age bracketShare%
16-196%
20-2910%
30-3918%
40-4927%
50+40%
Fig. 04

Worldwide distribution

38.4%

of the worldwide Front yard audience comes from United States.

Worldwide audience distribution share by country for Front yard
CountryShare
United States38.4%
United Arab Emirates25.2%
Australia7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Front yard audience in United States is strongest.

Fig. 05

Top regions by affinity

Front yard fans by region: top regions in United States
#RegionReachAffinity×
01Maine~10K9.22×
02California~200K4.08×
03Nevada~10K3.69×
04Texas~40K1.32×
05Alaska<1K0.95×
06Vermont<1K0.94×
07Utah~3K0.93×
08North Dakota<1K0.93×
09Arizona~7K0.92×
10South Dakota<1K0.92×
11Washington~7K0.91×
12New Hampshire~1K0.90×
13Montana<1K0.90×
14Idaho~2K0.89×
15Nebraska~2K0.89×
16Rhode Island~1K0.88×
17Delaware<1K0.88×
18Arkansas~3K0.87×
19Mississippi~3K0.87×
20New Mexico~2K0.87×
21Hawaii~1K0.87×
22South Carolina~5K0.86×
23Alabama~5K0.86×
24Oregon~4K0.86×
25West Virginia~2K0.86×
26Louisiana~4K0.84×
27Oklahoma~4K0.84×
28Washington, District of Columbia~1K0.84×
29Iowa~3K0.83×
30Kansas~3K0.83×
31Massachusetts~6K0.81×
32Colorado~5K0.81×
33Georgia~10K0.80×
34Kentucky~4K0.79×
35Connecticut~3K0.79×
36Florida~20K0.76×
37Virginia~7K0.76×
38Missouri~5K0.76×
39North Carolina~9K0.74×
40New Jersey~7K0.73×
41Maryland~5K0.72×
42Minnesota~4K0.72×
43Michigan~7K0.71×
44Tennessee~6K0.71×
45Indiana~5K0.71×
46Wisconsin~4K0.70×
47Ohio~8K0.68×
48Illinois~9K0.66×
49New York~10K0.64×
50Pennsylvania~8K0.62×
Fig. 06

Affinity by region

Affinity by region — Front yard, United States
0.62×1.00×9.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Front yard audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Front yard audience
#·InterestCategoryAffinity×
01Square foot gardeningHome & Garden388.57×
02Landscape productsHome & Garden94.79×
03Garden designerHome & Garden38.90×
04Civil engineerBusiness & Career29.16×
05Landscape managerBusiness & Career23.81×
06Landscape contractingHome & Garden22.34×
07Jeff RossMovies & TV18.22×
08StihlHome & Garden11.30×
09BackyardHome & Garden9.44×
10Construction engineeringBusiness & Career8.73×
11Landscape designBusiness & Career8.23×
12Structural engineeringBusiness & Career6.57×
13Landscape architectureBusiness & Career6.19×
14PergolaHome & Garden5.79×
15LandscapingHome & Garden4.86×
16PatioHome & Garden3.78×
17AutoZoneCars & Mobility2.38×
18HouseHome & Garden1.87×
19Personal financeBusiness & Career1.65×
20FIFA World Cup 2026Sports1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Front yard audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Front yard audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.96×
Quality AwarenessPREMIUM1.49×
Design AffinityPREMIUM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Front yard audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.86×
ExtroversionTHRILL0.87×
Early Adopter MentalityPOWER0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Front yard have in United States?

Front yard has an estimated audience of 396,568 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Front yard fans?

45.5% of Front yard fans are female, 54.5% are male, with an average age of 47.6 years.

03

Which brands do Front yard fans like most?

Front yard fans show strongest brand affinity for Square foot gardening (388.57×), Backyard (9.44×), and Landscape design (8.23×) over the country average.

04

Where do Front yard fans live in United States?

Front yard fans in United States are most concentrated in California (reach ~200K), Texas (reach ~40K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Front yard fans also like?

Beyond Front yard itself, the audience over-indexes on Backyard (9.44×), Landscape design (8.23×), Landscape products (94.79×), and Landscaping (4.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Front yard audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Front yard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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