Gay–straight alliance Audience in United States

Gay–straight alliance logo

Gay–straight alliance has an estimated audience of 359,132 people in United States. 59.4% are female, 40.6% are male, average age 30.8. Top regions: California, Texas, Virginia. Top brand affinities: Staycation, Product design, Electrolyte, Voter registration, UK garage.

The average Gay–straight alliance fan in United States is 30.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Virginia. Top brand affinities include Staycation, Product design, Electrolyte, with strongest over-indexing on Staycation (8.41× the country average). Demographically, the Gay–straight alliance audience skews more female with an average age of 30.8, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: NGO / Political Party

Demographics of Gay–straight alliance fans

Demographic split for Gay–straight alliance audience in United States
MetricValue
Female59.4%
Male40.6%
Average age30.8
Estimated audience size359,132

Audience persona

The typical Gay–straight alliance fan in United States is more female, around 30.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Staycation.

Top regions in United States

Top regions ranked by reach for Gay–straight alliance in United States
RegionReachAffinity
California29,6560.75×
Texas26,2080.85×
Virginia20,6572.36×
Florida18,1070.74×
New York17,2060.86×
Maryland13,9962.27×
Georgia11,4201.03×
Illinois10,8540.91×
Washington10,5471.46×
Pennsylvania8,1880.68×
Missouri8,1331.4×
Ohio7,3280.66×
North Carolina7,1830.66×
Colorado6,1621.09×
Washington, District of Columbia5,9055.47×
New Jersey5,7290.63×
Massachusetts5,2820.75×
Michigan5,0620.54×
Arizona4,6350.63×
Tennessee4,1740.58×
South Carolina3,7410.69×
Louisiana3,5420.76×
Indiana3,4880.53×
Oklahoma3,4460.86×
Oregon3,4330.83×
Kentucky3,4100.76×
Alabama3,2360.65×
Minnesota2,9860.58×
Nevada2,9390.85×
Wisconsin2,9130.54×
Kansas2,7150.96×
Utah2,5270.79×
New Mexico2,4881.38×
Arkansas2,2170.75×
Mississippi2,0860.7×
Connecticut1,9740.55×
Iowa1,8520.63×
Nebraska1,8431.02×
West Virginia1,7311.03×
Idaho1,6920.94×
Hawaii1,3490.87×
Montana1,2551.26×
Alaska1,1891.55×
North Dakota1,0501.42×
Maine9890.77×
New Hampshire9510.67×
Delaware7560.76×
South Dakota7530.91×
Rhode Island7440.65×
Wyoming6911.3×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gay–straight alliance audience
BrandAffinityCategory
Staycation8.41×Home & Garden
Product design4.79×Business & Career
Electrolyte10.07×Health
Voter registration9.86×Politics & Society
UK garage7.85×Music & Radio
Halsey, Oregon9.79×Travel & Leisure
Cam Ward4.11×Sports
Combat sport1.65×Sports
Isometric exercise8.28×Sports
Stamp collecting4.46×Home & Garden
Embroidery Library13.04×Home & Garden
Winemaking3.49×Food & Beverages
Steampunk3.7×Fashion & Accessoires
Edvard Grieg18.9×Literature
Elsword12×Games
Vocal harmony3×Music & Radio
Nebraska Cornhuskers football2.34×Sports
Jesse Plemons2.22×Movies & TV
Goop3.41×Internet & Social Media
Bank account1.57×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gay–straight alliance audience
TraitClusterScore
LGBTQ+ IdentityOPEN16.51
Community OrientationOPEN2.66
Pet OwnershipJOY1.66
Risk AppetiteTHRILL1.51
TraditionCONSERVATISM1.49
SustainabilityBALANCE1.47

Worldwide distribution

Worldwide audience distribution share by country for Gay–straight alliance
CountryShare
United States51.4%
Japan9.4%
United Kingdom5.2%

See Gay–straight alliance audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Gay–straight alliance have in United States?

Gay–straight alliance has an estimated audience of 359,132 people in United States, concentrated in California and Texas.

What is the gender split and age of Gay–straight alliance fans?

59.4% of Gay–straight alliance fans are female, 40.6% are male, with an average age of 30.8 years.

Which brands do Gay–straight alliance fans like most?

Gay–straight alliance fans show strongest brand affinity for Staycation (8.41×), Product design (4.79×), and Electrolyte (10.07×) over the country average.

Where do Gay–straight alliance fans live in United States?

Gay–straight alliance fans in United States are most concentrated in California (reach 29,656), Texas (reach 26,208), and Virginia (reach 20,657). These three regions account for the largest share of the active audience.

What other brands do Gay–straight alliance fans also like?

Beyond Gay–straight alliance itself, the audience over-indexes on Product design (4.79×), Electrolyte (10.07×), Voter registration (9.86×), and UK garage (7.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gay–straight alliance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.