Rascasse Audience Intelligence

Girlfriends Audience in United States

A data profile of the people who buy, follow and care about Girlfriends in United States — modelled from more than twelve digital signal sources. Girlfriends has an estimated audience of 1,209,506 people in United States.

#8among Sitcom in United States#1499among Movie / TV Show / Series in United States#3614in Movies & TV

The average Girlfriends fan in United States is 38.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include EuroTrip, Group buying, Thandie Newton, with strongest over-indexing on EuroTrip (54.68× the country average).

Demographically, the Girlfriends audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Patriotism, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Girlfriends fan in United States is more female, around 38.2 years old, with strong Patriotism tendencies and a notable affinity for EuroTrip.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Sitcom

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Girlfriends profile in United States.

Audience size
1.2M
in United States
Gender
62.2%♀
37.8% male
Age
38.2
average years
Country rank
#20777
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Girlfriends viewers

62.2% are female, 37.8% are male, average age 38.2.

Fig. 02

Gender split

62.2%
Female
37.8%
Male
Demographic split for Girlfriends audience in United States
MetricValue
Female62.2%
Male37.8%
Average age38.2
Estimated audience size1,209,506
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Girlfriends audience in United States
Age bracketShare%
16-1923%
20-2918%
30-3920%
40-4920%
50+18%
Fig. 04

Worldwide distribution

33.2%

of the worldwide Girlfriends audience comes from United States.

Worldwide audience distribution share by country for Girlfriends
CountryShare
United States33.2%
India20.0%
United Kingdom6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Girlfriends audience in United States is strongest.

Fig. 05

Top regions by affinity

Girlfriends fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~60K1.67×
02Louisiana~20K1.59×
03Maryland~30K1.53×
04Mississippi~20K1.53×
05Alabama~20K1.37×
06North Carolina~50K1.32×
07Washington, District of Columbia~5K1.29×
08New York~90K1.28×
09South Carolina~20K1.27×
10Texas~100K1.21×
11Illinois~50K1.21×
12Virginia~30K1.18×
13Delaware~4K1.18×
14Michigan~40K1.14×
15New Jersey~30K1.14×
16Tennessee~30K1.13×
17Florida~90K1.09×
18Pennsylvania~40K1.09×
19Ohio~40K1.09×
20Arkansas~10K1.08×
21Missouri~20K1.06×
22California~100K1.05×
23Indiana~20K1.03×
24Oklahoma~10K1.01×
25Connecticut~10K1.01×
26Nevada~10K1.01×
27Arizona~20K0.97×
28Kentucky~10K0.97×
29Rhode Island~4K0.93×
30Massachusetts~20K0.91×
31Kansas~9K0.90×
32Minnesota~20K0.89×
33West Virginia~5K0.88×
34Washington~20K0.86×
35New Mexico~5K0.85×
36Alaska~2K0.82×
37Wisconsin~10K0.81×
38Iowa~8K0.80×
39Nebraska~5K0.80×
40Oregon~10K0.79×
41Colorado~10K0.78×
42Hawaii~4K0.76×
43Utah~8K0.75×
44North Dakota~2K0.73×
45Idaho~4K0.72×
46South Dakota~2K0.72×
47Vermont~1K0.71×
48Montana~2K0.70×
49Maine~3K0.69×
50New Hampshire~3K0.68×
Fig. 06

Affinity by region

Affinity by region — Girlfriends, United States
0.68×1.00×1.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Girlfriends audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Girlfriends audience
#·InterestCategoryAffinity×
01EuroTripMovies & TV54.68×
02Group buyingShopping20.00×
03Thandie NewtonMovies & TV20.00×
04DioramaKids & Family16.37×
05BodrumTravel & Leisure14.87×
06International educationBusiness & Career14.75×
07Bounce TVMovies & TV13.03×
08Bernie MacMovies & TV12.50×
09Arabic coffeeFood & Beverages12.18×
10Meagan GoodMovies & TV10.94×
11Finding NemoMovies & TV10.85×
12Disneyland ParisTravel & Leisure9.32×
13Nia LongMovies & TV8.72×
14ShrekMovies & TV8.65×
15Chat roomInternet & Social Media6.57×
16Anne HathawayMovies & TV4.08×
17BeetlejuiceMovies & TV3.44×
18SubwayFood & Beverages2.54×
19Planet FitnessSports2.10×
20PinterestInternet & Social Media1.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Girlfriends audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Girlfriends audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.00×
Pet OwnershipJOY1.76×
SpiritualityBALANCE1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Girlfriends audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.52×
DIY MentalityTHRILL0.78×
Early Adopter MentalityPOWER0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Girlfriends have in United States?

Girlfriends has an estimated audience of 1,209,506 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Girlfriends viewers?

62.2% of Girlfriends fans are female, 37.8% are male, with an average age of 38.2 years.

03

Which brands do Girlfriends fans like most?

Girlfriends fans show strongest brand affinity for EuroTrip (54.68×), Group buying (20×), and Thandie Newton (20×) over the country average.

04

Where do Girlfriends fans live in United States?

Girlfriends fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Girlfriends fans also like?

Beyond Girlfriends itself, the audience over-indexes on Group buying (20×), Thandie Newton (20×), International education (14.75×), and Disneyland Paris (9.32×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Girlfriends. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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