Girlfriends Audience in United States

Girlfriends logo

Girlfriends has an estimated audience of 1,200,143 people in United States. 62.2% are female, 37.8% are male, average age 38.2. Top regions: California, Texas, Florida. Top brand affinities: Historic site, Electrolyte, Vocal harmony, Grinch, Fairy godmother.

The average Girlfriends fan in United States is 38.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, Electrolyte, Vocal harmony, with strongest over-indexing on Historic site (14.84× the country average). Demographically, the Girlfriends audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Pet Ownership, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Sitcom

Demographics of Girlfriends fans

Demographic split for Girlfriends audience in United States
MetricValue
Female62.2%
Male37.8%
Average age38.2
Estimated audience size1,200,143

Audience persona

The typical Girlfriends fan in United States is more female, around 38.2 years old, with strong Pet Ownership tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Girlfriends in United States
RegionReachAffinity
California146,8181.11×
Texas131,9151.28×
Florida92,9621.14×
New York88,7781.32×
Georgia65,1021.76×
Illinois50,8981.27×
North Carolina49,5061.37×
Pennsylvania44,9551.11×
Ohio41,3261.12×
Michigan37,4071.19×
New Jersey36,1501.18×
Virginia34,9071.19×
Maryland32,3111.57×
Tennessee27,6741.15×
Louisiana24,3621.57×
South Carolina24,0061.33×
Alabama23,8741.42×
Arizona23,6380.96×
Indiana22,6291.03×
Massachusetts21,8150.92×
Washington21,4640.89×
Missouri20,8191.08×
Minnesota15,3900.89×
Mississippi15,3251.55×
Colorado15,0180.79×
Wisconsin14,5650.81×
Kentucky14,4700.96×
Oklahoma14,0521.05×
Nevada12,0721.04×
Connecticut11,9991×
Oregon10,8150.79×
Arkansas10,5071.06×
Kansas8,4590.89×
Iowa7,6360.77×
Utah7,4800.7×
Washington, District of Columbia4,8721.35×
New Mexico4,8170.8×
Nebraska4,6890.78×
West Virginia4,6480.83×
Idaho3,7640.63×
Delaware3,7451.13×
Hawaii3,7240.72×
Rhode Island3,1890.83×
New Hampshire2,8870.61×
Maine2,6140.61×
Montana1,9600.59×
Alaska1,6930.66×
South Dakota1,5950.57×
North Dakota1,4020.57×
Vermont1,1620.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Girlfriends audience
BrandAffinityCategory
Historic site14.84×Arts & Culture
Electrolyte10.06×Health
Vocal harmony9.27×Music & Radio
Grinch7.85×Movies & TV
Fairy godmother13.22×Literature
Dog breed2.07×Pets & Animals
Goop8.31×Internet & Social Media
No Escape (1994 film)16.8×Movies & TV
Voter registration6.33×Politics & Society
Harlow15.22×Travel & Leisure
La Jolla11.09×Travel & Leisure
Mathcore9.5×Music & Radio
Elsword19.13×Games
Home construction1.68×Home & Garden
UK garage6.24×Music & Radio
Governor of Michigan8.45×Politics & Society
TV Fanatic11.19×Movies & TV
Nebraska Cornhuskers football3.74×Sports
Hipster9.33×Politics & Society
Vickie Guerrero14.24×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Girlfriends audience
TraitClusterScore
Pet OwnershipJOY2.21
PatriotismCONSERVATISM1.96
TraditionCONSERVATISM1.6
Community OrientationOPEN1.58
ExtroversionTHRILL1.57
MindfulnessBALANCE1.54

Worldwide distribution

Worldwide audience distribution share by country for Girlfriends
CountryShare
United States33.5%
India19.6%
United Kingdom6.1%

See Girlfriends audiences in other countries

More Sitcom audiences in United States

Frequently asked questions

How many fans does Girlfriends have in United States?

Girlfriends has an estimated audience of 1,200,143 people in United States, concentrated in California and Texas.

What is the gender split and age of Girlfriends fans?

62.2% of Girlfriends fans are female, 37.8% are male, with an average age of 38.2 years.

Which brands do Girlfriends fans like most?

Girlfriends fans show strongest brand affinity for Historic site (14.84×), Electrolyte (10.06×), and Vocal harmony (9.27×) over the country average.

Where do Girlfriends fans live in United States?

Girlfriends fans in United States are most concentrated in California (reach 146,818), Texas (reach 131,915), and Florida (reach 92,962). These three regions account for the largest share of the active audience.

What other brands do Girlfriends fans also like?

Beyond Girlfriends itself, the audience over-indexes on Electrolyte (10.06×), Vocal harmony (9.27×), Grinch (7.85×), and Fairy godmother (13.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Girlfriends. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.