Rascasse Audience Intelligence

Glam metal Audience in United States

A data profile of the people who buy, follow and care about Glam metal in United States — modelled from more than twelve digital signal sources. Glam metal has an estimated audience of 5,783,447 people in United States.

#3428among Topic in United States#493in Music & Radio

The average Glam metal fan in United States is 44.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Heather Locklear, Tommy Lee, Axl Rose, with strongest over-indexing on Heather Locklear (19.12× the country average).

Demographically, the Glam metal audience skews balanced with an average age of 44.6, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Glam metal fan in United States is balanced, around 44.6 years old, with strong Patriotism tendencies and a notable affinity for Heather Locklear.

Category: Music & Radio · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Glam metal profile in United States.

Audience size
5.8M
in United States
Gender
48.6%♀
51.4% male
Age
44.6
average years
Country rank
#5873
Topic in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Glam metal fans

48.6% are female, 51.4% are male, average age 44.6.

Fig. 02

Gender split

48.6%
Female
51.4%
Male
Demographic split for Glam metal audience in United States
MetricValue
Female48.6%
Male51.4%
Average age44.6
Estimated audience size5,783,447
Fig. 03

Age distribution

Ø 44.6
average years
Age distribution of the Glam metal audience in United States
Age bracketShare%
16-1912%
20-2910%
30-3915%
40-4934%
50+28%
Fig. 04

Worldwide distribution

47.7%

of the worldwide Glam metal audience comes from United States.

Worldwide audience distribution share by country for Glam metal
CountryShare
United States47.7%
United Kingdom5.2%
Italy4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Glam metal audience in United States is strongest.

Fig. 05

Top regions by affinity

Glam metal fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~80K1.19×
02Washington~100K1.16×
03New Mexico~30K1.15×
04Oklahoma~70K1.14×
05California~700K1.11×
06Kentucky~80K1.11×
07Pennsylvania~200K1.08×
08Massachusetts~100K1.08×
09Utah~60K1.08×
10Tennessee~100K1.07×
11Connecticut~60K1.07×
12Arkansas~50K1.05×
13Iowa~50K1.05×
14West Virginia~30K1.05×
15Alaska~10K1.05×
16Illinois~200K1.04×
17Nevada~60K1.04×
18Rhode Island~20K1.04×
19Maine~20K1.03×
20Montana~20K1.03×
21North Dakota~10K1.03×
22Wisconsin~90K1.02×
23New Hampshire~20K1.02×
24Vermont~10K1.01×
25Ohio~200K1.00×
26Texas~500K0.99×
27Virginia~100K0.99×
28Minnesota~80K0.99×
29North Carolina~200K0.98×
30Nebraska~30K0.98×
31Missouri~90K0.97×
32Idaho~30K0.97×
33New York~300K0.96×
34Arizona~100K0.96×
35Indiana~100K0.96×
36Louisiana~70K0.96×
37South Dakota~10K0.96×
38Maryland~90K0.95×
39Colorado~90K0.95×
40Alabama~80K0.95×
41Delaware~20K0.95×
42Michigan~100K0.94×
43South Carolina~80K0.93×
44Georgia~200K0.92×
45Kansas~40K0.92×
46Washington, District of Columbia~20K0.92×
47New Jersey~100K0.91×
48Mississippi~40K0.89×
49Hawaii~20K0.88×
50Florida~300K0.86×
Fig. 06

Affinity by region

Affinity by region — Glam metal, United States
0.86×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Glam metal audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Glam metal audience
#·InterestCategoryAffinity×
01Heather LocklearMovies & TV19.12×
02Tommy LeeMusic & Radio17.88×
03Axl RoseMusic & Radio13.95×
04Judas PriestMusic & Radio12.27×
05Glam rockMusic & Radio10.70×
06Def LeppardMusic & Radio8.85×
07Billy IdolMusic & Radio8.54×
08Scorpions (band)Music & Radio8.26×
09Sam RockwellMovies & TV7.76×
10Berlin WallTravel & Leisure6.97×
11Thrash metalMusic & Radio5.69×
12Ozzy OsbourneMusic & Radio4.48×
13Demi MooreMovies & TV3.79×
14Classic rockMusic & Radio3.68×
15Web serverTechnology & Electronics3.46×
16Britney SpearsMusic & Radio2.68×
17TicketmasterTravel & Leisure2.39×
18Michael JacksonMusic & Radio2.19×
19HollywoodTravel & Leisure1.84×
20MSNNews1.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Glam metal audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Glam metal audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.27×
TraditionCONSERVATISM1.50×
ExtroversionTHRILL1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Glam metal audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.65×
Design AffinityPREMIUM0.75×
Healthy LifestyleBALANCE0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Glam metal have in United States?

Glam metal has an estimated audience of 5,783,447 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Glam metal fans?

48.6% of Glam metal fans are female, 51.4% are male, with an average age of 44.6 years.

03

Which brands do Glam metal fans like most?

Glam metal fans show strongest brand affinity for Heather Locklear (19.12×), Tommy Lee (17.88×), and Axl Rose (13.95×) over the country average.

04

Where do Glam metal fans live in United States?

Glam metal fans in United States are most concentrated in California (reach ~700K), Texas (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Glam metal fans also like?

Beyond Glam metal itself, the audience over-indexes on Tommy Lee (17.88×), Axl Rose (13.95×), Scorpions (band) (8.26×), and Glam rock (10.7×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Glam metal audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Glam metal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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