Glam metal Audience in United States

Glam metal has an estimated audience of 5,783,447 people in United States. 48.6% are female, 51.4% are male, average age 44.6. Top regions: California, Texas, New York. Top brand affinities: MSN, Tommy Lee, Kia Sportage, Heather Locklear, Nikki Sixx.
The average Glam metal fan in United States is 44.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include MSN, Tommy Lee, Kia Sportage, with strongest over-indexing on MSN (4.84× the country average). Demographically, the Glam metal audience skews balanced with an average age of 44.6, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic
Demographics of Glam metal fans
| Metric | Value |
|---|---|
| Female | 48.6% |
| Male | 51.4% |
| Average age | 44.6 |
| Estimated audience size | 5,783,447 |
Audience persona
The typical Glam metal fan in United States is balanced, around 44.6 years old, with strong Patriotism tendencies and a notable affinity for MSN.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 768,731 | 1.21× |
| Texas | 504,201 | 1.01× |
| New York | 343,859 | 1.06× |
| Florida | 334,910 | 0.86× |
| Pennsylvania | 219,151 | 1.13× |
| Illinois | 215,246 | 1.12× |
| Ohio | 182,487 | 1.02× |
| North Carolina | 177,983 | 1.02× |
| Georgia | 171,769 | 0.96× |
| Washington | 149,653 | 1.29× |
| Michigan | 146,112 | 0.97× |
| Virginia | 144,528 | 1.03× |
| Massachusetts | 136,908 | 1.2× |
| New Jersey | 136,755 | 0.93× |
| Tennessee | 133,210 | 1.15× |
| Arizona | 116,288 | 0.98× |
| Indiana | 102,525 | 0.97× |
| Maryland | 97,975 | 0.99× |
| Colorado | 91,694 | 1.01× |
| Oregon | 89,253 | 1.35× |
| Wisconsin | 87,114 | 1× |
| Missouri | 86,539 | 0.93× |
| Minnesota | 84,383 | 1.02× |
| South Carolina | 83,505 | 0.96× |
| Kentucky | 80,663 | 1.11× |
| Oklahoma | 74,998 | 1.17× |
| Alabama | 73,996 | 0.92× |
| Louisiana | 70,722 | 0.95× |
| Connecticut | 66,843 | 1.15× |
| Nevada | 59,457 | 1.06× |
| Utah | 58,347 | 1.13× |
| Iowa | 50,438 | 1.06× |
| Arkansas | 49,300 | 1.03× |
| Kansas | 37,614 | 0.83× |
| New Mexico | 36,362 | 1.25× |
| Mississippi | 34,529 | 0.72× |
| Idaho | 25,853 | 0.89× |
| Nebraska | 24,642 | 0.85× |
| West Virginia | 23,924 | 0.89× |
| New Hampshire | 23,488 | 1.03× |
| Maine | 22,262 | 1.07× |
| Rhode Island | 19,845 | 1.08× |
| Montana | 16,827 | 1.05× |
| Hawaii | 15,267 | 0.61× |
| Washington, District of Columbia | 14,927 | 0.86× |
| Delaware | 12,331 | 0.77× |
| North Dakota | 11,916 | 1× |
| Alaska | 11,683 | 0.94× |
| South Dakota | 10,053 | 0.75× |
| Vermont | 9,959 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MSN | 4.84× | News |
| Tommy Lee | 16.87× | Music & Radio |
| Kia Sportage | 19.67× | Cars & Mobility |
| Heather Locklear | 17.05× | Movies & TV |
| Nikki Sixx | 22.29× | Music & Radio |
| Chuck Norris | 4.02× | Movies & TV |
| Catherine O'Hara | 4.25× | Movies & TV |
| Sam Rockwell | 10.17× | Movies & TV |
| Great Clips | 3.29× | Beauty & Wellness |
| Classic rock | 4.51× | Music & Radio |
| Staples (Canada) | 2.8× | Business & Career |
| Kelly Osbourne | 5.32× | Music & Radio |
| Sam Elliott | 5× | Movies & TV |
| Nature | 1.61× | Home & Garden |
| Honda HR-V | 13.11× | Cars & Mobility |
| Singer-songwriter | 2.06× | Music & Radio |
| Axl Rose | 10.01× | Music & Radio |
| Thrash metal | 5.95× | Music & Radio |
| Jane Fonda | 7× | Movies & TV |
| Gary Oldman | 7.7× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.75 |
| Extroversion | THRILL | 1.67 |
| Tradition | CONSERVATISM | 1.5 |
| Individualism | JOY | 1.31 |
| Community Orientation | OPEN | 1.26 |
| Risk Appetite | THRILL | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 47.7% |
| United Kingdom | 5.2% |
| Italy | 4.8% |
See Glam metal audiences in other countries
More Music & Radio audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Glam metal have in United States?
Glam metal has an estimated audience of 5,783,447 people in United States, concentrated in California and Texas.
What is the gender split and age of Glam metal fans?
48.6% of Glam metal fans are female, 51.4% are male, with an average age of 44.6 years.
Which brands do Glam metal fans like most?
Glam metal fans show strongest brand affinity for MSN (4.84×), Tommy Lee (16.87×), and Kia Sportage (19.67×) over the country average.
Where do Glam metal fans live in United States?
Glam metal fans in United States are most concentrated in California (reach 768,731), Texas (reach 504,201), and New York (reach 343,859). These three regions account for the largest share of the active audience.
What other brands do Glam metal fans also like?
Beyond Glam metal itself, the audience over-indexes on Tommy Lee (16.87×), Kia Sportage (19.67×), Heather Locklear (17.05×), and Nikki Sixx (22.29×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Glam metal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.