Goya Foods Audience in United States

Goya Foods logo

Goya Foods has an estimated audience of 1,043,668 people in United States. 58.7% are female, 41.3% are male, average age 37.6. Top regions: Texas, Florida, California. Top brand affinities: Macha, Nationality, Minnesota, Emperor Entertainment Group, Glenn Danzig.

The average Goya Foods fan in United States is 37.6 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Macha, Nationality, Minnesota, with strongest over-indexing on Macha (34.4× the country average). Demographically, the Goya Foods audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Indulgence, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Goya Foods fans

Demographic split for Goya Foods audience in United States
MetricValue
Female58.7%
Male41.3%
Average age37.6
Estimated audience size1,043,668

Audience persona

The typical Goya Foods fan in United States is more female, around 37.6 years old, with strong Indulgence tendencies and a notable affinity for Macha.

Top regions in United States

Top regions ranked by reach for Goya Foods in United States
RegionReachAffinity
Texas131,0741.46×
Florida129,5081.83×
California126,2111.1×
New Jersey110,1244.15×
New York100,0761.72×
Illinois49,2801.42×
Pennsylvania38,8131.1×
Virginia35,3091.39×
Massachusetts33,3101.62×
Georgia30,9440.96×
Ohio30,5540.95×
North Carolina28,0860.89×
Michigan24,7610.91×
Washington17,7290.85×
Maryland16,8630.94×
Indiana16,8220.88×
Arizona16,1680.76×
Tennessee16,1400.77×
Missouri15,4810.92×
Colorado14,3050.87×
Minnesota14,2390.95×
Wisconsin13,6360.87×
South Carolina12,7820.81×
Connecticut12,2371.17×
Louisiana11,0510.82×
Kentucky10,5230.8×
Oregon10,2490.86×
Nevada9,0940.9×
Oklahoma8,7870.76×
Alabama7,9670.55×
Arkansas7,0360.82×
Utah6,7130.72×
Kansas6,6900.81×
Iowa6,4390.75×
Rhode Island5,6821.71×
Mississippi5,1180.6×
Idaho4,4590.85×
New Mexico3,8750.74×
Nebraska3,8150.73×
Washington, District of Columbia3,7781.2×
Hawaii3,7270.83×
New Hampshire2,9840.73×
Maine2,8790.77×
West Virginia2,8170.58×
Delaware2,6520.92×
Montana1,9250.66×
Vermont1,6530.9×
North Dakota1,5980.75×
Alaska1,5060.67×
South Dakota1,2960.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Goya Foods audience
BrandAffinityCategory
Macha34.4×Food & Beverages
Nationality4.42×Politics & Society
Minnesota3×Travel & Leisure
Emperor Entertainment Group20×Business & Career
Glenn Danzig20.97×Music & Radio
Mothercare4.66×Kids & Family
Iowa River30.71×Travel & Leisure
Arco Iris23.48×Music & Radio
3D printing2.86×Technology & Electronics
Combat sport1.56×Sports
Natural rubber1.72×Cars & Mobility
Nebraska2.11×Travel & Leisure
Racing1.75×Cars & Mobility
Kansas1.65×Travel & Leisure
Saving1.73×Business & Career
Space Hulk12.76×Games
JTV (Indonesia)3.06×
Penn & Teller4.71×Movies & TV
Casa.it28.81×Home & Garden
Cachorro2.88×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Goya Foods audience
TraitClusterScore
IndulgenceJOY2.12
MindfulnessBALANCE1.44
Urban LifestyleOPEN1.39
ExtroversionTHRILL1.39
Family OrientationCONSERVATISM1.39
LGBTQ+ IdentityOPEN1.37

Worldwide distribution

Worldwide audience distribution share by country for Goya Foods
CountryShare
United States99.7%
Japan0.0%
United Arab Emirates0.0%

See Goya Foods audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Goya Foods have in United States?

Goya Foods has an estimated audience of 1,043,668 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Goya Foods fans?

58.7% of Goya Foods fans are female, 41.3% are male, with an average age of 37.6 years.

Which brands do Goya Foods fans like most?

Goya Foods fans show strongest brand affinity for Macha (34.4×), Nationality (4.42×), and Minnesota (3×) over the country average.

Where do Goya Foods fans live in United States?

Goya Foods fans in United States are most concentrated in Texas (reach 131,074), Florida (reach 129,508), and California (reach 126,211). These three regions account for the largest share of the active audience.

What other brands do Goya Foods fans also like?

Beyond Goya Foods itself, the audience over-indexes on Nationality (4.42×), Minnesota (3×), Emperor Entertainment Group (20×), and Glenn Danzig (20.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Goya Foods. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.