Rascasse Audience Intelligence

Grammy Award for Album of the Year Audience in United States

A data profile of the people who buy, follow and care about Grammy Award for Album of the Year in United States — modelled from more than twelve digital signal sources. Grammy Award for Album of the Year has an estimated audience of 276,406 people in United States.

#27among Award in United States#658among Event in United States#7358in Music & Radio

The average Grammy Award for Album of the Year fan in United States is 43.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Vanessa Kirby, Amanda Seyfried, Chuck Norris, with strongest over-indexing on Vanessa Kirby (97.7× the country average).

Demographically, the Grammy Award for Album of the Year audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Grammy Award for Album of the Year fan in United States is balanced, around 43.2 years old, with strong Patriotism tendencies and a notable affinity for Vanessa Kirby.

Category: Music & Radio · Type: Event · Subtype: Award

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Grammy Award for Album of the Year profile in United States.

Audience size
276K
in United States
Gender
47.2%♀
52.8% male
Age
43.2
average years
Country rank
#50385
Event in United States
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Grammy Award for Album of the Year fans

47.2% are female, 52.8% are male, average age 43.2.

Fig. 02

Gender split

47.2%
Female
52.8%
Male
Demographic split for Grammy Award for Album of the Year audience in United States
MetricValue
Female47.2%
Male52.8%
Average age43.2
Estimated audience size276,406
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the Grammy Award for Album of the Year audience in United States
Age bracketShare%
16-1913%
20-2915%
30-3917%
40-4925%
50+30%
Fig. 04

Worldwide distribution

59.4%

of the worldwide Grammy Award for Album of the Year audience comes from United States.

Worldwide audience distribution share by country for Grammy Award for Album of the Year
CountryShare
United States59.4%
United Kingdom7.3%
Australia6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Grammy Award for Album of the Year audience in United States is strongest.

Fig. 05

Top regions by affinity

Grammy Award for Album of the Year fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~1K1.60×
02New York~20K1.41×
03Massachusetts~8K1.39×
04Illinois~10K1.23×
05California~40K1.22×
06Georgia~10K1.22×
07New Jersey~8K1.20×
08Maryland~6K1.17×
09Rhode Island~1K1.17×
10Virginia~8K1.13×
11Connecticut~3K1.13×
12Pennsylvania~10K1.11×
13Tennessee~6K1.11×
14Missouri~5K1.08×
15Louisiana~4K1.08×
16Washington~6K1.07×
17North Carolina~9K1.05×
18Minnesota~4K1.05×
19Colorado~5K1.04×
20Kansas~2K1.04×
21Texas~20K1.02×
22Vermont<1K1.01×
23Ohio~9K1.00×
24South Carolina~4K0.99×
25Oregon~3K0.99×
26New Hampshire~1K0.99×
27Indiana~5K0.98×
28Delaware<1K0.98×
29Michigan~7K0.96×
30Iowa~2K0.96×
31Nebraska~1K0.96×
32Maine<1K0.96×
33Wisconsin~4K0.95×
34Utah~2K0.94×
35Florida~20K0.93×
36Kentucky~3K0.92×
37Nevada~2K0.92×
38Arkansas~2K0.92×
39Oklahoma~3K0.91×
40Mississippi~2K0.89×
41West Virginia~1K0.89×
42Montana<1K0.89×
43Idaho~1K0.88×
44Hawaii~1K0.88×
45South Dakota<1K0.87×
46North Dakota<1K0.87×
47Alaska<1K0.85×
48Alabama~3K0.84×
49Arizona~5K0.82×
50New Mexico~1K0.79×
Fig. 06

Affinity by region

Affinity by region — Grammy Award for Album of the Year, United States
0.79×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Grammy Award for Album of the Year audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Grammy Award for Album of the Year audience
#·InterestCategoryAffinity×
01Vanessa KirbyMovies & TV97.70×
02Amanda SeyfriedMovies & TV56.88×
03Frances McDormandMovies & TV56.09×
04Olivia ColmanMovies & TV41.48×
05Sacha Baron CohenMovies & TV37.02×
06Joaquin PhoenixMovies & TV37.01×
07Anthony HopkinsMovies & TV28.97×
08Rami MalekMovies & TV26.76×
09Urban DictionaryInternet & Social Media24.91×
10Don CheadleMovies & TV22.23×
11Michael FassbenderMovies & TV20.00×
12Yvonne StrahovskiMovies & TV20.00×
13Jared LetoMovies & TV19.99×
14Gal GadotFashion & Accessoires19.76×
15Chuck NorrisMovies & TV16.78×
16TVLineNews16.77×
17Steven YeunMovies & TV14.25×
18Alison BrieMovies & TV9.06×
19Obsessed (2009 film)Movies & TV5.06×
20Mortgage loansBusiness & Career2.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Grammy Award for Album of the Year audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Grammy Award for Album of the Year audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.69×
Convenience OrientationPREMIUM1.41×
TraditionCONSERVATISM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Grammy Award for Album of the Year audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.63×
Design AffinityPREMIUM0.64×
Pet OwnershipJOY0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Grammy Award for Album of the Year have in United States?

Grammy Award for Album of the Year has an estimated audience of 276,406 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Grammy Award for Album of the Year fans?

47.2% of Grammy Award for Album of the Year fans are female, 52.8% are male, with an average age of 43.2 years.

03

Which brands do Grammy Award for Album of the Year fans like most?

Grammy Award for Album of the Year fans show strongest brand affinity for Vanessa Kirby (97.7×), Amanda Seyfried (56.88×), and Chuck Norris (16.78×) over the country average.

04

Where do Grammy Award for Album of the Year fans live in United States?

Grammy Award for Album of the Year fans in United States are most concentrated in California (reach ~40K), Texas (reach ~20K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Grammy Award for Album of the Year fans also like?

Beyond Grammy Award for Album of the Year itself, the audience over-indexes on Amanda Seyfried (56.88×), Chuck Norris (16.78×), Urban Dictionary (24.91×), and Sacha Baron Cohen (37.02×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Grammy Award for Album of the Year audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Grammy Award for Album of the Year. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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