Grammy Award for Album of the Year Audience in United States
Grammy Award for Album of the Year has an estimated audience of 277,176 people in United States. 47.2% are female, 52.8% are male, average age 43.2. Top regions: California, Texas, New York. Top brand affinities: Huánuco, Isothermal process, Whataburger, Israel, Dog breed.
The average Grammy Award for Album of the Year fan in United States is 43.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Huánuco, Isothermal process, Whataburger, with strongest over-indexing on Huánuco (40.64× the country average). Demographically, the Grammy Award for Album of the Year audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Tradition, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Event · Subtype: Award
Demographics of Grammy Award for Album of the Year fans
| Metric | Value |
|---|---|
| Female | 47.2% |
| Male | 52.8% |
| Average age | 43.2 |
| Estimated audience size | 277,176 |
Audience persona
The typical Grammy Award for Album of the Year fan in United States is balanced, around 43.2 years old, with strong Tradition tendencies and a notable affinity for Huánuco.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 37,155 | 1.22× |
| Texas | 25,315 | 1.06× |
| New York | 22,113 | 1.43× |
| Florida | 17,471 | 0.93× |
| Illinois | 11,800 | 1.28× |
| Georgia | 10,970 | 1.28× |
| Pennsylvania | 10,390 | 1.11× |
| North Carolina | 8,970 | 1.08× |
| Ohio | 8,856 | 1.04× |
| New Jersey | 8,338 | 1.18× |
| Virginia | 8,074 | 1.2× |
| Massachusetts | 7,870 | 1.44× |
| Michigan | 7,231 | 1× |
| Tennessee | 6,504 | 1.17× |
| Washington | 6,301 | 1.13× |
| Maryland | 5,621 | 1.18× |
| Indiana | 5,158 | 1.02× |
| Missouri | 5,102 | 1.14× |
| Colorado | 4,809 | 1.1× |
| Arizona | 4,299 | 0.76× |
| South Carolina | 4,270 | 1.02× |
| Minnesota | 4,253 | 1.07× |
| Louisiana | 4,039 | 1.13× |
| Wisconsin | 3,880 | 0.93× |
| Kentucky | 3,198 | 0.92× |
| Alabama | 3,193 | 0.82× |
| Oregon | 3,143 | 0.99× |
| Connecticut | 3,116 | 1.12× |
| Oklahoma | 2,699 | 0.88× |
| Nevada | 2,459 | 0.92× |
| Utah | 2,386 | 0.96× |
| Kansas | 2,286 | 1.05× |
| Iowa | 2,103 | 0.92× |
| Arkansas | 2,085 | 0.91× |
| Mississippi | 2,001 | 0.88× |
| Washington, District of Columbia | 1,391 | 1.67× |
| Nebraska | 1,299 | 0.93× |
| Idaho | 1,171 | 0.84× |
| Rhode Island | 1,081 | 1.23× |
| New Hampshire | 1,062 | 0.97× |
| West Virginia | 1,039 | 0.8× |
| Hawaii | 947 | 0.79× |
| Maine | 865 | 0.87× |
| New Mexico | 862 | 0.62× |
| Delaware | 675 | 0.88× |
| Montana | 606 | 0.79× |
| Vermont | 464 | 0.95× |
| South Dakota | 419 | 0.65× |
| North Dakota | 390 | 0.69× |
| Alaska | 292 | 0.49× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Huánuco | 40.64× | Travel & Leisure |
| Isothermal process | 84.39× | Business & Career |
| Whataburger | 3.42× | Food & Beverages |
| Israel | 3.72× | Travel & Leisure |
| Dog breed | 1.94× | Pets & Animals |
| Home staging | 7.73× | Home & Garden |
| Guy Fieri | 5.39× | Movies & TV |
| Kasik | 13.16× | Travel & Leisure |
| Nia Jax | 8.78× | Sports |
| Kaytranada | 10.58× | Music & Radio |
| Hauschka | 31.1× | Beauty & Wellness |
| Kenneth Copeland Ministries | 13.5× | Politics & Society |
| JamBase | 8.26× | Music & Radio |
| Nipsey Hussle | 4.01× | Music & Radio |
| Nebraska Cornhuskers football | 2.41× | Sports |
| Justice | 1.85× | Politics & Society |
| Urban horticulture | 2.29× | Home & Garden |
| The Legend of Condor Hero | 19.09× | Movies & TV |
| Home Delivery | 1.67× | Food & Beverages |
| Winemaking | 2.32× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.46 |
| LGBTQ+ Identity | OPEN | 1.34 |
| Community Orientation | OPEN | 1.29 |
| Indulgence | JOY | 1.24 |
| Patriotism | CONSERVATISM | 1.21 |
| Extroversion | THRILL | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 59.7% |
| United Kingdom | 7.4% |
| Australia | 6.9% |
See Grammy Award for Album of the Year audiences in other countries
- Grammy Award for Album of the Year — Germany
- Grammy Award for Album of the Year — United Kingdom
- Grammy Award for Album of the Year — France
- Grammy Award for Album of the Year — Italy
- Grammy Award for Album of the Year — Spain
- Grammy Award for Album of the Year — Brazil
- Grammy Award for Album of the Year — Japan
- Grammy Award for Album of the Year — South Korea
- Grammy Award for Album of the Year — India
More Award audiences in United States
- Golden Globe Award (24,985,631)
- Emmy Award (17,222,339)
- Tony Award (10,908,750)
- Academy Award for Best Actor (4,359,121)
- Academy Award for Best Picture (3,040,473)
Frequently asked questions
How many fans does Grammy Award for Album of the Year have in United States?
Grammy Award for Album of the Year has an estimated audience of 277,176 people in United States, concentrated in California and Texas.
What is the gender split and age of Grammy Award for Album of the Year fans?
47.2% of Grammy Award for Album of the Year fans are female, 52.8% are male, with an average age of 43.2 years.
Which brands do Grammy Award for Album of the Year fans like most?
Grammy Award for Album of the Year fans show strongest brand affinity for Huánuco (40.64×), Isothermal process (84.39×), and Whataburger (3.42×) over the country average.
Where do Grammy Award for Album of the Year fans live in United States?
Grammy Award for Album of the Year fans in United States are most concentrated in California (reach 37,155), Texas (reach 25,315), and New York (reach 22,113). These three regions account for the largest share of the active audience.
What other brands do Grammy Award for Album of the Year fans also like?
Beyond Grammy Award for Album of the Year itself, the audience over-indexes on Isothermal process (84.39×), Whataburger (3.42×), Israel (3.72×), and Dog breed (1.94×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Grammy Award for Album of the Year. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.