Graphite Audience in United States

Graphite logo

Graphite has an estimated audience of 2,828,607 people in United States. 62.4% are female, 37.6% are male, average age 34.9. Top regions: California, Texas, New York. Top brand affinities: The Perks of Being a Wallflower (film), Dog breed, Bank account, Nationality, Tierra Cali.

The average Graphite fan in United States is 34.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include The Perks of Being a Wallflower (film), Dog breed, Bank account, with strongest over-indexing on The Perks of Being a Wallflower (film) (29.26× the country average). Demographically, the Graphite audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Graphite fans

Demographic split for Graphite audience in United States
MetricValue
Female62.4%
Male37.6%
Average age34.9
Estimated audience size2,828,607

Audience persona

The typical Graphite fan in United States is more female, around 34.9 years old, with strong Luxury Orientation tendencies and a notable affinity for The Perks of Being a Wallflower (film).

Top regions in United States

Top regions ranked by reach for Graphite in United States
RegionReachAffinity
California449,0201.44×
Texas293,6011.21×
New York215,9441.37×
Florida181,8170.95×
Illinois115,6661.23×
Pennsylvania91,5430.96×
Ohio90,2601.04×
Georgia87,0051×
Virginia85,3711.24×
North Carolina85,1681×
Washington73,7421.3×
Michigan72,0510.97×
New Jersey70,9600.99×
Massachusetts57,6091.03×
Tennessee56,9191×
Arizona56,8620.98×
Missouri52,4401.15×
Indiana51,8641×
Maryland48,6091×
Colorado48,5601.09×
Wisconsin41,3370.97×
Kentucky40,2231.13×
Alabama39,7131×
Minnesota38,4300.95×
South Carolina38,0310.89×
Oregon36,0271.11×
Oklahoma33,5881.07×
Louisiana31,9400.88×
Nevada27,7931.02×
Connecticut27,3610.96×
Utah26,9971.07×
Arkansas23,7071.02×
Kansas23,2841.04×
Iowa20,8040.89×
Mississippi20,1850.87×
New Mexico15,2451.07×
Idaho13,6280.96×
Nebraska12,3060.87×
West Virginia12,0040.91×
Hawaii11,8970.98×
New Hampshire9,3670.84×
Maine9,1520.9×
Washington, District of Columbia8,5001×
Rhode Island7,6970.85×
Montana6,9410.88×
Alaska6,3421.05×
Delaware5,9870.77×
North Dakota5,0770.87×
South Dakota4,6080.7×
Vermont3,5360.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Graphite audience
BrandAffinityCategory
The Perks of Being a Wallflower (film)29.26×Movies & TV
Dog breed1.51×Pets & Animals
Bank account1.98×Business & Career
Nationality1.57×Politics & Society
Tierra Cali4.68×Travel & Leisure
Buying a House3.05×Home & Garden
Boracay3.41×Travel & Leisure
Enrique Hernández (baseball)4.57×Sports
Cachorro1.64×Pets & Animals
Paul Dano1.54×Movies & TV
19 Kids and Counting1.55×Movies & TV
Temple Grandin2.12×Literature
Nasal cavity2.11×Health
Graham Greene1.51×Literature
San Pellegrino1.64×Food & Beverages
Diane Sawyer2×Movies & TV
Emigrate (band)2×Music & Radio
EShakti2.33×Shopping
Julio Cesar Chavez Jr.1.57×Sports
Brittney Griner1.7×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Graphite audience
TraitClusterScore
Luxury OrientationPREMIUM1.87
Design AffinityPREMIUM1.59
ExtroversionTHRILL1.57
Urban LifestyleOPEN1.34
Early Adopter MentalityPOWER1.33
Pet OwnershipJOY1.29

Worldwide distribution

Worldwide audience distribution share by country for Graphite
CountryShare
United States27.1%
United Kingdom6.5%
India5.1%

See Graphite audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Graphite have in United States?

Graphite has an estimated audience of 2,828,607 people in United States, concentrated in California and Texas.

What is the gender split and age of Graphite fans?

62.4% of Graphite fans are female, 37.6% are male, with an average age of 34.9 years.

Which brands do Graphite fans like most?

Graphite fans show strongest brand affinity for The Perks of Being a Wallflower (film) (29.26×), Dog breed (1.51×), and Bank account (1.98×) over the country average.

Where do Graphite fans live in United States?

Graphite fans in United States are most concentrated in California (reach 449,020), Texas (reach 293,601), and New York (reach 215,944). These three regions account for the largest share of the active audience.

What other brands do Graphite fans also like?

Beyond Graphite itself, the audience over-indexes on Dog breed (1.51×), Bank account (1.98×), Nationality (1.57×), and Tierra Cali (4.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Graphite. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.