Great Plains Audience in United States

Great Plains logo

Great Plains has an estimated audience of 3,710,191 people in United States. 53.6% are female, 46.4% are male, average age 41.4. Top regions: Texas, California, Florida. Top brand affinities: Sailor, Minnesota, Wow! Wow! Wubbzy!, JTV (Indonesia), Spinal muscular atrophy.

The average Great Plains fan in United States is 41.4 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Sailor, Minnesota, Wow! Wow! Wubbzy!, with strongest over-indexing on Sailor (8.43× the country average). Demographically, the Great Plains audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Community Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Great Plains fans

Demographic split for Great Plains audience in United States
MetricValue
Female53.6%
Male46.4%
Average age41.4
Estimated audience size3,710,191

Audience persona

The typical Great Plains fan in United States is balanced, around 41.4 years old, with strong Community Orientation tendencies and a notable affinity for Sailor.

Top regions in United States

Top regions ranked by reach for Great Plains in United States
RegionReachAffinity
Texas408,3831.28×
California236,4860.58×
Florida152,8340.61×
Oklahoma135,8603.3×
New York124,1420.6×
Kansas108,5953.71×
Illinois98,3580.8×
Nebraska91,1404.9×
Virginia85,0540.94×
Georgia74,3850.65×
Missouri66,4881.11×
Pennsylvania64,4180.52×
Ohio63,8410.56×
Iowa63,6082.08×
Indiana61,0570.9×
Minnesota58,1671.09×
Colorado57,6100.99×
North Carolina56,9050.51×
Michigan55,5680.57×
Washington54,7370.74×
Tennessee53,2820.72×
New Jersey42,8950.45×
Massachusetts42,8890.59×
Arizona41,3160.55×
Wisconsin39,5820.71×
Maryland34,9480.55×
Louisiana34,1800.71×
South Dakota29,4943.44×
South Carolina29,2190.52×
Alabama28,8890.56×
North Dakota26,7253.51×
Kentucky24,5130.53×
Oregon24,4590.58×
Utah22,1410.67×
Mississippi21,5950.71×
Arkansas20,0940.66×
Connecticut19,3760.52×
Nevada17,9510.5×
New Mexico14,6170.79×
Idaho12,5600.68×
Montana10,9631.07×
West Virginia8,2220.48×
Washington, District of Columbia7,3530.66×
Hawaii7,1180.45×
Wyoming7,0861.29×
New Hampshire6,9650.48×
Maine5,9880.45×
Alaska4,7540.6×
Rhode Island4,1570.35×
Delaware3,9970.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Great Plains audience
BrandAffinityCategory
Sailor8.43×Travel & Leisure
Minnesota3.01×Travel & Leisure
Wow! Wow! Wubbzy!4.52×Movies & TV
JTV (Indonesia)1.68×
Spinal muscular atrophy2.53×Health
Penn & Teller2.06×Movies & TV
Mackenzie Foy1.63×Fashion & Accessoires
St Matthew Passion9.18×
Nasal cavity1.7×Health
Diane Sawyer1.81×Movies & TV
Mad About You2.05×Movies & TV
Ixtapaluca2.68×Travel & Leisure
Better Off Dead (film)1.58×Movies & TV
Shelby Foote1.9×Literature
Parma1.75×Travel & Leisure
Cultural studies1.71×Business & Career
Toros de Tijuana3.46×Sports
Stop Bullying1.95×Politics & Society
Bus Driver (video game)1.74×Games
Bulacan1.56×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Great Plains audience
TraitClusterScore
Community OrientationOPEN1.41
Career OrientationPOWER1.34
IndividualismJOY1.29
TraditionCONSERVATISM1.29
DIY MentalityTHRILL1.22
ExtroversionTHRILL1.18

Worldwide distribution

Worldwide audience distribution share by country for Great Plains
CountryShare
United States68.9%
Mexico5.6%
Italy3.1%

See Great Plains audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Great Plains have in United States?

Great Plains has an estimated audience of 3,710,191 people in United States, concentrated in Texas and California.

What is the gender split and age of Great Plains fans?

53.6% of Great Plains fans are female, 46.4% are male, with an average age of 41.4 years.

Which brands do Great Plains fans like most?

Great Plains fans show strongest brand affinity for Sailor (8.43×), Minnesota (3.01×), and Wow! Wow! Wubbzy! (4.52×) over the country average.

Where do Great Plains fans live in United States?

Great Plains fans in United States are most concentrated in Texas (reach 408,383), California (reach 236,486), and Florida (reach 152,834). These three regions account for the largest share of the active audience.

What other brands do Great Plains fans also like?

Beyond Great Plains itself, the audience over-indexes on Minnesota (3.01×), Wow! Wow! Wubbzy! (4.52×), JTV (Indonesia) (1.68×), and Spinal muscular atrophy (2.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Great Plains. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.