Greenwich Audience in United States

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Greenwich has an estimated audience of 502,407 people in United States. 44.8% are female, 55.2% are male, average age 44.4. Top regions: New York, Indiana, California. Top brand affinities: Alaska, Diane Sawyer, Google Analytics, Emigrate (band), Sub Zero (Official).

The average Greenwich fan in United States is 44.4 years old, more male, and lives primarily in New York. The audience is concentrated in New York, Indiana, California. Top brand affinities include Alaska, Diane Sawyer, Google Analytics, with strongest over-indexing on Alaska (2.55× the country average). Demographically, the Greenwich audience skews more male with an average age of 44.4, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Greenwich fans

Demographic split for Greenwich audience in United States
MetricValue
Female44.8%
Male55.2%
Average age44.4
Estimated audience size502,407

Audience persona

The typical Greenwich fan in United States is more male, around 44.4 years old, with strong Quality Awareness tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Greenwich in United States
RegionReachAffinity
New York66,7962.38×
Indiana40,0654.37×
California32,0730.58×
Connecticut28,5255.66×
Texas27,7690.64×
South Carolina21,1672.8×
Florida19,5400.57×
Washington15,1651.5×
Illinois14,2840.85×
New Jersey13,7891.08×
Georgia10,4630.68×
Ohio10,0920.65×
Pennsylvania9,9580.59×
Massachusetts9,8330.99×
Virginia9,0650.74×
North Carolina9,0100.6×
Colorado7,9301×
Mississippi7,7451.87×
Michigan7,4580.57×
Arkansas7,3721.78×
Missouri7,0630.87×
Tennessee6,0990.61×
Wisconsin5,9600.79×
Maryland5,8910.68×
Kentucky5,3540.85×
Arizona5,3320.52×
Louisiana4,9650.77×
Oklahoma4,8270.87×
Minnesota4,2230.59×
Alabama3,9590.56×
Kansas3,4650.88×
Iowa3,1480.76×
Utah2,9050.65×
Oregon2,7670.48×
Idaho2,5010.99×
Nebraska2,4390.97×
Rhode Island2,1141.32×
Nevada1,9020.39×
Delaware1,7901.29×
Maine1,5210.85×
Washington, District of Columbia1,4040.93×
New Hampshire1,2620.64×
Vermont8841×
West Virginia8580.37×
Hawaii8230.38×
New Mexico7740.31×
Montana4620.33×
Alaska4480.42×
South Dakota3850.33×
Wyoming3150.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Greenwich audience
BrandAffinityCategory
Alaska2.55×Travel & Leisure
Diane Sawyer8.65×Movies & TV
Google Analytics4.35×Internet & Social Media
Emigrate (band)2.92×Music & Radio
Sub Zero (Official)3.12×Literature
Title Nine3.27×Fashion & Accessoires
Enrique Hernández (baseball)3.9×Sports
Graham Greene (actor)1.62×
Eddie George2.88×Sports
Equinix3.52×Business & Career
Leverage (TV series)1.62×Movies & TV
Food quality3.19×Food & Beverages
Eden Lake1.86×Movies & TV
WCCO-TV1.76×Movies & TV
Academy Award for Best Visual Effects2.8×Movies & TV
IWeb3.83×
Iyanla Vanzant2.95×Business & Career
Final Fantasy VII (Famicom)2.87×Games
Guys and Dolls2.73×Music & Radio
Voltron: Legendary Defender2.82×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Greenwich audience
TraitClusterScore
Quality AwarenessPREMIUM2.27
Luxury OrientationPREMIUM1.82
Design AffinityPREMIUM1.59
Career OrientationPOWER1.51
Sports ActivityPOWER1.41
SustainabilityBALANCE1.38

Worldwide distribution

Worldwide audience distribution share by country for Greenwich
CountryShare
Philippines22.4%
United States21.3%
United Kingdom19.7%

See Greenwich audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Greenwich have in United States?

Greenwich has an estimated audience of 502,407 people in United States, concentrated in New York and Indiana.

What is the gender split and age of Greenwich fans?

44.8% of Greenwich fans are female, 55.2% are male, with an average age of 44.4 years.

Which brands do Greenwich fans like most?

Greenwich fans show strongest brand affinity for Alaska (2.55×), Diane Sawyer (8.65×), and Google Analytics (4.35×) over the country average.

Where do Greenwich fans live in United States?

Greenwich fans in United States are most concentrated in New York (reach 66,796), Indiana (reach 40,065), and California (reach 32,073). These three regions account for the largest share of the active audience.

What other brands do Greenwich fans also like?

Beyond Greenwich itself, the audience over-indexes on Diane Sawyer (8.65×), Google Analytics (4.35×), Emigrate (band) (2.92×), and Sub Zero (Official) (3.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Greenwich. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.