grindhouse Audience in United States

grindhouse has an estimated audience of 352,190 people in United States. 42.9% are female, 57.1% are male, average age 36.6. Top regions: Georgia, California, New York. Top brand affinities: Nationality, Hang Seng Index, Minnesota, Grinch, Israel.
The average grindhouse fan in United States is 36.6 years old, more male, and lives primarily in Georgia. The audience is concentrated in Georgia, California, New York. Top brand affinities include Nationality, Hang Seng Index, Minnesota, with strongest over-indexing on Nationality (2.73× the country average). Demographically, the grindhouse audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Risk Appetite, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Horror
Demographics of grindhouse fans
| Metric | Value |
|---|---|
| Female | 42.9% |
| Male | 57.1% |
| Average age | 36.6 |
| Estimated audience size | 352,190 |
Audience persona
The typical grindhouse fan in United States is more male, around 36.6 years old, with strong Risk Appetite tendencies and a notable affinity for Nationality.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Georgia | 55,863 | 5.15× |
| California | 51,402 | 1.33× |
| New York | 42,738 | 2.17× |
| Texas | 29,374 | 0.97× |
| Florida | 17,037 | 0.71× |
| Illinois | 11,533 | 0.98× |
| Pennsylvania | 11,195 | 0.94× |
| Indiana | 9,230 | 1.43× |
| Ohio | 9,212 | 0.85× |
| North Carolina | 8,360 | 0.79× |
| Michigan | 8,107 | 0.88× |
| Arizona | 7,212 | 1× |
| Washington | 7,033 | 1× |
| Tennessee | 6,945 | 0.98× |
| New Jersey | 6,632 | 0.74× |
| Virginia | 6,468 | 0.75× |
| Colorado | 5,592 | 1.01× |
| Missouri | 5,348 | 0.94× |
| Massachusetts | 5,174 | 0.75× |
| Oregon | 4,564 | 1.13× |
| Maryland | 4,532 | 0.75× |
| Alabama | 4,511 | 0.92× |
| Kentucky | 4,369 | 0.99× |
| Wisconsin | 3,987 | 0.75× |
| Minnesota | 3,890 | 0.77× |
| South Carolina | 3,877 | 0.73× |
| Oklahoma | 3,822 | 0.98× |
| Louisiana | 3,362 | 0.74× |
| Nevada | 3,192 | 0.94× |
| Utah | 2,678 | 0.85× |
| Connecticut | 2,619 | 0.74× |
| Mississippi | 2,582 | 0.89× |
| Iowa | 2,464 | 0.85× |
| New Mexico | 2,451 | 1.39× |
| Arkansas | 2,409 | 0.83× |
| Kansas | 2,405 | 0.87× |
| Maine | 1,689 | 1.34× |
| Idaho | 1,568 | 0.89× |
| Montana | 1,378 | 1.41× |
| West Virginia | 1,317 | 0.8× |
| Nebraska | 1,290 | 0.73× |
| New Hampshire | 1,060 | 0.76× |
| Hawaii | 840 | 0.55× |
| Rhode Island | 836 | 0.75× |
| Washington, District of Columbia | 693 | 0.65× |
| South Dakota | 647 | 0.8× |
| Delaware | 646 | 0.66× |
| Alaska | 638 | 0.85× |
| North Dakota | 528 | 0.73× |
| Vermont | 518 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nationality | 2.73× | Politics & Society |
| Hang Seng Index | 16.12× | Business & Career |
| Minnesota | 1.91× | Travel & Leisure |
| Grinch | 3.8× | Movies & TV |
| Israel | 1.93× | Travel & Leisure |
| Iwi | 18.6× | |
| Vocal harmony | 3.75× | Music & Radio |
| Elsword | 12.64× | Games |
| Natural rubber | 1.54× | Cars & Mobility |
| Wok | 4.8× | Food & Beverages |
| 3D printing | 1.81× | Technology & Electronics |
| Goop | 3.75× | Internet & Social Media |
| Chromebook | 3.92× | Technology & Electronics |
| Electrolyte | 3.19× | Health |
| Nebraska Cornhuskers football | 2.31× | Sports |
| Nebraska | 1.72× | Travel & Leisure |
| edureka | 22.78× | Business & Career |
| Google Photos | 1.54× | Technology & Electronics |
| Magazine (band) | 3.96× | Music & Radio |
| Home staging | 3.02× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.75 |
| LGBTQ+ Identity | OPEN | 1.43 |
| Extroversion | THRILL | 1.38 |
| Urban Lifestyle | OPEN | 1.35 |
| Tradition | CONSERVATISM | 1.33 |
| Luxury Orientation | PREMIUM | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 52.1% |
| Italy | 11.0% |
| Poland | 4.9% |
See grindhouse audiences in other countries
More Horror audiences in United States
- The Conjuring (11,040,903)
- Scream (1996 film) (7,039,945)
- 28 Weeks Later (4,243,581)
- Friday the 13th (franchise) (3,945,959)
- Saw (2004 film) (3,941,794)
Frequently asked questions
How many fans does grindhouse have in United States?
grindhouse has an estimated audience of 352,190 people in United States, concentrated in Georgia and California.
What is the gender split and age of grindhouse fans?
42.9% of grindhouse fans are female, 57.1% are male, with an average age of 36.6 years.
Which brands do grindhouse fans like most?
grindhouse fans show strongest brand affinity for Nationality (2.73×), Hang Seng Index (16.12×), and Minnesota (1.91×) over the country average.
Where do grindhouse fans live in United States?
grindhouse fans in United States are most concentrated in Georgia (reach 55,863), California (reach 51,402), and New York (reach 42,738). These three regions account for the largest share of the active audience.
What other brands do grindhouse fans also like?
Beyond grindhouse itself, the audience over-indexes on Hang Seng Index (16.12×), Minnesota (1.91×), Grinch (3.8×), and Israel (1.93×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for grindhouse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.