Rascasse Audience Intelligence

grindhouse Audience in United States

A data profile of the people who buy, follow and care about grindhouse in United States — modelled from more than twelve digital signal sources. grindhouse has an estimated audience of 337,357 people in United States.

#66among Horror in United States#4050among Movie / TV Show / Series in United States#8281in Movies & TV

The average grindhouse fan in United States is 36.6 years old, more male, and lives primarily in Georgia.

The audience is concentrated in Georgia, California, New York.

Top brand affinities include Anya Taylor-Joy, Ethan Hawke, Alexander Skarsgård, with strongest over-indexing on Anya Taylor-Joy (37.62× the country average).

Demographically, the grindhouse audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Urban Lifestyle, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical grindhouse fan in United States is more male, around 36.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Anya Taylor-Joy.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Horror

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the grindhouse profile in United States.

Audience size
337K
in United States
Gender
42.9%♀
57.1% male
Age
36.6
average years
Country rank
#45492
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of grindhouse viewers

42.9% are female, 57.1% are male, average age 36.6.

Fig. 02

Gender split

42.9%
Female
57.1%
Male
Demographic split for grindhouse audience in United States
MetricValue
Female42.9%
Male57.1%
Average age36.6
Estimated audience size337,357
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the grindhouse audience in United States
Age bracketShare%
16-1922%
20-2920%
30-3926%
40-4922%
50+9%
Fig. 04

Worldwide distribution

51.6%

of the worldwide grindhouse audience comes from United States.

Worldwide audience distribution share by country for grindhouse
CountryShare
United States51.6%
Italy9.2%
Poland5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the grindhouse audience in United States is strongest.

Fig. 05

Top regions by affinity

grindhouse fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~70K6.17×
02New York~40K2.08×
03New Mexico~3K1.76×
04California~60K1.59×
05Indiana~10K1.58×
06Montana~1K1.40×
07Tennessee~8K1.09×
08Oregon~4K1.06×
09Missouri~6K1.01×
10Mississippi~3K1.00×
11Maine~1K1.00×
12Oklahoma~4K0.96×
13Vermont<1K0.95×
14Kentucky~4K0.94×
15South Dakota<1K0.94×
16Alaska<1K0.94×
17Pennsylvania~10K0.93×
18Arizona~7K0.93×
19Kansas~3K0.93×
20West Virginia~2K0.92×
21Washington~6K0.91×
22North Dakota<1K0.90×
23Alabama~4K0.89×
24Idaho~2K0.89×
25Colorado~5K0.88×
26Delaware<1K0.88×
27Arkansas~3K0.87×
28Nevada~3K0.86×
29New Hampshire~1K0.86×
30Nebraska~2K0.85×
31Rhode Island<1K0.85×
32Illinois~10K0.84×
33Iowa~2K0.84×
34Michigan~8K0.82×
35Utah~3K0.82×
36Ohio~9K0.81×
37Texas~20K0.80×
38Hawaii~1K0.79×
39Connecticut~3K0.78×
40Washington, District of Columbia<1K0.78×
41North Carolina~8K0.77×
42Louisiana~3K0.76×
43South Carolina~4K0.75×
44Minnesota~4K0.75×
45Massachusetts~5K0.74×
46Wisconsin~4K0.74×
47Virginia~6K0.73×
48Maryland~4K0.70×
49Florida~20K0.68×
50New Jersey~6K0.68×
Fig. 06

Affinity by region

Affinity by region — grindhouse, United States
0.68×1.00×6.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the grindhouse audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for grindhouse audience
#·InterestCategoryAffinity×
01Anya Taylor-JoyMovies & TV37.62×
02Chicago MedMovies & TV20.00×
03Alexander SkarsgårdMovies & TV19.51×
04Willem DafoeMovies & TV18.36×
05Humanoid robotTechnology & Electronics17.66×
06Ethan HawkeMovies & TV17.46×
07International educationBusiness & Career15.79×
08Alien (franchise)Movies & TV15.29×
09WaterworldMovies & TV12.26×
10Stanley KubrickMovies & TV10.68×
11Berlin WallTravel & Leisure10.57×
12Nick OffermanMovies & TV8.37×
13Guillermo del ToroMovies & TV8.24×
14Pulp FictionMovies & TV7.64×
15Quentin TarantinoMovies & TV6.91×
16Graphic novelLiterature5.84×
17Anne HathawayMovies & TV4.17×
18Web serverTechnology & Electronics4.16×
19Horror moviesMovies & TV2.24×
20SupermanMovies & TV1.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the grindhouse audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by grindhouse audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.61×
PatriotismCONSERVATISM1.60×
SpiritualityBALANCE1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by grindhouse audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.68×
SustainabilityBALANCE0.69×
DIY MentalityTHRILL0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does grindhouse have in United States?

grindhouse has an estimated audience of 337,357 people in United States, concentrated in Georgia and California.

02

What is the gender split and age of grindhouse viewers?

42.9% of grindhouse fans are female, 57.1% are male, with an average age of 36.6 years.

03

Which brands do grindhouse fans like most?

grindhouse fans show strongest brand affinity for Anya Taylor-Joy (37.62×), Ethan Hawke (17.46×), and Alexander Skarsgård (19.51×) over the country average.

04

Where do grindhouse fans live in United States?

grindhouse fans in United States are most concentrated in Georgia (reach ~70K), California (reach ~60K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do grindhouse fans also like?

Beyond grindhouse itself, the audience over-indexes on Ethan Hawke (17.46×), Alexander Skarsgård (19.51×), Willem Dafoe (18.36×), and International education (15.79×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Horror audiences in United States

See grindhouse audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for grindhouse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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