Head-mounted display Audience in United States
Head-mounted display has an estimated audience of 710,110 people in United States. 48.9% are female, 51.1% are male, average age 35.5. Top brand affinities: Wikia, Lulu 黃路梓茵, Urban Outfitters, Combat sport, ENA (Emergency Nurses Association).
Top brand affinities include Wikia, Lulu 黃路梓茵, Urban Outfitters, with strongest over-indexing on Wikia (5.75× the country average). Demographically, the Head-mounted display audience skews balanced with an average age of 35.5, and over-indexes on personality traits such as Convenience Orientation, Need for Security.
Category: Technology & Electronics · Type: Topic
Demographics of Head-mounted display fans
| Metric | Value |
|---|---|
| Female | 48.9% |
| Male | 51.1% |
| Average age | 35.5 |
| Estimated audience size | 710,110 |
Audience persona
The typical Head-mounted display fan in United States is balanced, around 35.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikia.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wikia | 5.75× | Internet & Social Media |
| Lulu 黃路梓茵 | 4.23× | Movies & TV |
| Urban Outfitters | 2.73× | Shopping |
| Combat sport | 2.15× | Sports |
| ENA (Emergency Nurses Association) | 15.84× | Health |
| Elie Tahari | 14.24× | Fashion & Accessoires |
| N1 road (South Africa) | 4.41× | Travel & Leisure |
| Elsword | 16.5× | Games |
| Pro-Ject | 3.9× | Music & Radio |
| La Opinión | 6.67× | News |
| Zach Ertz | 6.55× | Sports |
| KSTP-TV | 5.76× | Movies & TV |
| Bridget Jones: The Edge of Reason | 15.2× | Movies & TV |
| Litter box | 1.51× | Pets & Animals |
| Home staging | 3.65× | Home & Garden |
| Atkins diet | 3.48× | Health |
| Jesse Plemons | 2.02× | Movies & TV |
| Monogram | 2.21× | Home & Garden |
| Grammarly | 2.69× | Business & Career |
| Stamp collecting | 2.69× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.84 |
| Need for Security | CONSERVATISM | 1.8 |
| Early Adopter Mentality | POWER | 1.76 |
| Patriotism | CONSERVATISM | 1.58 |
| Quality Awareness | PREMIUM | 1.55 |
| LGBTQ+ Identity | OPEN | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.9% |
| Japan | 9.5% |
| South Korea | 5.3% |
See Head-mounted display audiences in other countries
More Technology & Electronics audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Head-mounted display. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.