KSTP-TV Audience in United States
KSTP-TV has an estimated audience of 1,344,313 people in United States. 55.2% are female, 44.8% are male, average age 46.6. Top brand affinities: Minnesota Vikings, Minnesota Timberwolves, Minnesota United FC, Minnesota Wild, Green Bay Packers.
Top brand affinities include Minnesota Vikings, Minnesota Timberwolves, Minnesota United FC, with strongest over-indexing on Minnesota Vikings (7.97× the country average). Demographically, the KSTP-TV audience skews more female with an average age of 46.6, and over-indexes on personality traits such as Family Orientation, Early Adopter Mentality.
Category: Movies & TV · Type: TV Channel
Demographics of KSTP-TV fans
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 46.6 |
| Estimated audience size | 1,344,313 |
Audience persona
The typical KSTP-TV fan in United States is more female, around 46.6 years old, with strong Family Orientation tendencies and a notable affinity for Minnesota Vikings.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Minnesota Vikings | 7.97× | Sports |
| Minnesota Timberwolves | 5.97× | Sports |
| Minnesota United FC | 26.35× | Sports |
| Minnesota Wild | 7.34× | Sports |
| Green Bay Packers | 2.3× | Sports |
| Minnesota Twins | 3.61× | Sports |
| Kartell | 15.6× | Home & Garden |
| Lawn mower | 1.92× | Home & Garden |
| Calzedonia | 9.18× | Fashion & Accessoires |
| Lacrosse | 2.7× | Sports |
| Motorboat | 1.88× | Cars & Mobility |
| Employment agency | 1.71× | Business & Career |
| Butcher | 1.9× | Food & Beverages |
| Ice skating | 1.65× | Sports |
| Garden centre | 1.73× | Home & Garden |
| Helly Hansen | 3.96× | Fashion & Accessoires |
| Royal family | 1.63× | Politics & Society |
| Liquor store | 2.32× | Food & Beverages |
| Homeowner association | 1.56× | Business & Career |
| Holiday Inn Express | 1.69× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.09 |
| Early Adopter Mentality | POWER | 1.04 |
| DIY Mentality | THRILL | 1.01 |
| Individualism | JOY | 0.98 |
| Sports Activity | POWER | 0.97 |
| Creativity | OPEN | 0.95 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 99.1% |
| China | 0.3% |
| United Kingdom | 0.1% |
See KSTP-TV audiences in other countries
More Movies & TV audiences in United States
- Fox News Channel (112,808,022)
- NBC (88,487,061)
- CNN (83,890,105)
- CBS (64,911,558)
- Peacock (52,578,556)
How to read this data
Audience size is the estimated number of people in United States who actively search for KSTP-TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.