Hillsong Church Audience in United States
Hillsong Church has an estimated audience of 3,244,548 people in United States. 68.7% are female, 31.3% are male, average age 35.3. Top brand affinities: Mathcore, Google Home, Historic site, Product design, The Historian.
Top brand affinities include Mathcore, Google Home, Historic site, with strongest over-indexing on Mathcore (17.5× the country average). Demographically, the Hillsong Church audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation.
Category: Politics & Society · Type: Topic
Demographics of Hillsong Church fans
| Metric | Value |
|---|---|
| Female | 68.7% |
| Male | 31.3% |
| Average age | 35.3 |
| Estimated audience size | 3,244,548 |
Audience persona
The typical Hillsong Church fan in United States is more female, around 35.3 years old, with strong Risk Appetite tendencies and a notable affinity for Mathcore.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mathcore | 17.5× | Music & Radio |
| Google Home | 11.64× | Technology & Electronics |
| Historic site | 6.09× | Arts & Culture |
| Product design | 2.45× | Business & Career |
| The Historian | 16.48× | Literature |
| The Journey (1959 film) | 18.15× | Movies & TV |
| UK garage | 5.5× | Music & Radio |
| Kevin Murphy (screenwriter) | 13.56× | Movies & TV |
| Halsey, Oregon | 7.36× | Travel & Leisure |
| Grinch | 3.49× | Movies & TV |
| Bank account | 2.14× | Business & Career |
| Natural rubber | 1.66× | Cars & Mobility |
| Kendra Scott | 2.35× | Fashion & Accessoires |
| Eurail | 16.57× | Cars & Mobility |
| Houston County, Georgia | 20.14× | Travel & Leisure |
| Stamp collecting | 3.3× | Home & Garden |
| Electrolyte | 3.25× | Health |
| JDSU | 2.1× | Business & Career |
| Vocal harmony | 3.06× | Music & Radio |
| Isometric exercise | 5.64× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.56 |
| Luxury Orientation | PREMIUM | 1.84 |
| Mindfulness | BALANCE | 1.36 |
| Spirituality | BALANCE | 1.34 |
| DIY Mentality | THRILL | 1.2 |
| Design Affinity | PREMIUM | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 42.5% |
| Brazil | 21.3% |
| Australia | 3.1% |
See Hillsong Church audiences in other countries
More Politics & Society audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Hillsong Church. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.