Hoboken, New Jersey Audience in United States

Hoboken, New Jersey logo

Hoboken, New Jersey has an estimated audience of 590,337 people in United States. 60.7% are female, 39.3% are male, average age 37.8. Top regions: New Jersey, New York, California. Top brand affinities: Home construction, Google Analytics, Sub Zero (Official), Graham Greene (actor), CAC 40.

The average Hoboken, New Jersey fan in United States is 37.8 years old, more female, and lives primarily in New Jersey. The audience is concentrated in New Jersey, New York, California. Top brand affinities include Home construction, Google Analytics, Sub Zero (Official), with strongest over-indexing on Home construction (1.56× the country average). Demographically, the Hoboken, New Jersey audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Hoboken, New Jersey fans

Demographic split for Hoboken, New Jersey audience in United States
MetricValue
Female60.7%
Male39.3%
Average age37.8
Estimated audience size590,337

Audience persona

The typical Hoboken, New Jersey fan in United States is more female, around 37.8 years old, with strong Quality Awareness tendencies and a notable affinity for Home construction.

Top regions in United States

Top regions ranked by reach for Hoboken, New Jersey in United States
RegionReachAffinity
New Jersey314,05220.92×
New York210,0626.37×
California34,7740.54×
Pennsylvania23,0271.16×
Texas21,7760.43×
Florida21,4150.54×
Georgia11,8780.65×
Massachusetts11,3810.98×
Illinois10,5600.54×
Virginia10,4450.73×
North Carolina9,0010.51×
Connecticut7,8861.33×
Ohio7,6780.42×
Maryland7,0010.69×
Michigan5,9890.39×
Washington5,8180.49×
Tennessee4,5700.39×
Colorado4,3120.46×
Indiana4,2110.39×
Arizona4,1020.34×
South Carolina3,8390.43×
Missouri3,3980.36×
Minnesota3,1180.37×
Wisconsin3,0250.34×
Oregon2,7030.4×
Louisiana2,3870.31×
Oklahoma2,3730.36×
Kentucky2,3030.31×
Alabama2,2300.27×
Arkansas2,2160.46×
Washington, District of Columbia2,1711.22×
Nevada2,1170.37×
Utah2,0230.38×
Delaware1,9701.21×
Kansas1,4680.32×
Iowa1,4490.3×
Rhode Island1,3270.71×
New Hampshire1,2130.52×
Maine1,1640.55×
Mississippi1,1000.23×
West Virginia8930.32×
Nebraska8780.3×
Hawaii8500.33×
Idaho7880.27×
New Mexico7860.27×
Vermont7230.7×
Montana3950.24×
Alaska3280.26×
South Dakota2820.21×
North Dakota2820.23×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hoboken, New Jersey audience
BrandAffinityCategory
Home construction1.56×Home & Garden
Google Analytics4.87×Internet & Social Media
Sub Zero (Official)6.58×Literature
Graham Greene (actor)2.37×
CAC 401.82×Business & Career
Nasi goreng12.19×Food & Beverages
Tierra Cali1.77×Travel & Leisure
New York Harbor2.85×Travel & Leisure
Tierra caliente1.62×Travel & Leisure
War on Terror1.53×Politics & Society
Food quality2.54×Food & Beverages
Penn & Teller1.56×Movies & TV
Title Nine1.66×Fashion & Accessoires
Otto Graham3×Sports
Cacique1.66×Food & Beverages
Ipsos2.65×Business & Career
Equinix1.84×Business & Career
Cadmium1.61×Business & Career
Lion of Judah1.52×
Cadena SER1.54×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hoboken, New Jersey audience
TraitClusterScore
Quality AwarenessPREMIUM2.19
Luxury OrientationPREMIUM2.19
SustainabilityBALANCE1.61
Urban LifestyleOPEN1.54
TravellingTHRILL1.53
Sports ActivityPOWER1.51

Worldwide distribution

Worldwide audience distribution share by country for Hoboken, New Jersey
CountryShare
United States71.7%
Belgium13.1%
Germany4.5%

See Hoboken, New Jersey audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Hoboken, New Jersey have in United States?

Hoboken, New Jersey has an estimated audience of 590,337 people in United States, concentrated in New Jersey and New York.

What is the gender split and age of Hoboken, New Jersey fans?

60.7% of Hoboken, New Jersey fans are female, 39.3% are male, with an average age of 37.8 years.

Which brands do Hoboken, New Jersey fans like most?

Hoboken, New Jersey fans show strongest brand affinity for Home construction (1.56×), Google Analytics (4.87×), and Sub Zero (Official) (6.58×) over the country average.

Where do Hoboken, New Jersey fans live in United States?

Hoboken, New Jersey fans in United States are most concentrated in New Jersey (reach 314,052), New York (reach 210,062), and California (reach 34,774). These three regions account for the largest share of the active audience.

What other brands do Hoboken, New Jersey fans also like?

Beyond Hoboken, New Jersey itself, the audience over-indexes on Google Analytics (4.87×), Sub Zero (Official) (6.58×), Graham Greene (actor) (2.37×), and CAC 40 (1.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hoboken, New Jersey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.