Home computer Audience in United States

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Home computer has an estimated audience of 714,336 people in United States. 52.8% are female, 47.2% are male, average age 36.8. Top regions: Texas, California, Florida. Top brand affinities: Queens College, City University of New York, Wikia, Vocal harmony, Grinch, Historic site.

The average Home computer fan in United States is 36.8 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Queens College, City University of New York, Wikia, Vocal harmony, with strongest over-indexing on Queens College, City University of New York (20× the country average). Demographically, the Home computer audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Quality Awareness, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Home computer fans

Demographic split for Home computer audience in United States
MetricValue
Female52.8%
Male47.2%
Average age36.8
Estimated audience size714,336

Audience persona

The typical Home computer fan in United States is balanced, around 36.8 years old, with strong Quality Awareness tendencies and a notable affinity for Queens College, City University of New York.

Top regions in United States

Top regions ranked by reach for Home computer in United States
RegionReachAffinity
Texas56,5500.92×
California53,9570.69×
Florida43,9120.91×
New York31,2630.78×
Ohio25,1201.14×
Pennsylvania23,0840.96×
Illinois22,8470.96×
Georgia21,6730.98×
Michigan21,1291.13×
North Carolina17,2650.8×
Tennessee17,2441.2×
Missouri16,9981.48×
Arizona14,9871.03×
Indiana14,9411.14×
Virginia13,5940.78×
Oklahoma13,0531.65×
Alabama12,9071.29×
Kentucky12,3581.38×
Washington12,2860.86×
Massachusetts11,9980.85×
South Carolina11,1661.04×
Louisiana10,8221.17×
New Jersey10,8180.6×
Oregon9,7961.2×
Wisconsin9,1780.85×
Maryland8,6510.7×
Colorado8,5880.76×
Mississippi8,5581.45×
Minnesota8,4380.82×
Arkansas7,6031.29×
Kansas6,3811.13×
Iowa5,7820.98×
Connecticut5,4390.76×
Nevada5,2750.76×
Utah4,5610.71×
West Virginia4,5531.37×
Nebraska3,6741.03×
New Mexico3,5280.98×
Idaho3,4800.97×
New Hampshire2,7170.97×
Alaska2,0371.33×
Montana1,9120.96×
North Dakota1,8381.25×
Hawaii1,8000.59×
Maine1,7480.68×
Wyoming1,6511.56×
Rhode Island1,6240.71×
South Dakota1,6180.98×
Delaware1,5660.79×
Vermont1,4741.18×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Home computer audience
BrandAffinityCategory
Queens College, City University of New York20×Business & Career
Wikia7.82×Internet & Social Media
Vocal harmony7.65×Music & Radio
Grinch5.32×Movies & TV
Historic site4.93×Arts & Culture
Electrolyte4.85×Health
Zach Ertz7.72×Sports
Kevin Murphy (screenwriter)13.73×Movies & TV
Elie Tahari9.51×Fashion & Accessoires
Home staging3.83×Home & Garden
Monogram2.59×Home & Garden
Governor of Michigan4.89×Politics & Society
Jesse Plemons2.2×Movies & TV
Goop3.38×Internet & Social Media
Hipster6.01×Politics & Society
Monmouth County, New Jersey6.02×Travel & Leisure
JDSU1.87×Business & Career
La Jolla5.62×Travel & Leisure
Pot roast5.29×Food & Beverages
Fairy godmother4.17×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Home computer audience
TraitClusterScore
Quality AwarenessPREMIUM1.97
Price SensitivityPREMIUM1.67
Need for SecurityCONSERVATISM1.58
Design AffinityPREMIUM1.57
LGBTQ+ IdentityOPEN1.47
Early Adopter MentalityPOWER1.41

Worldwide distribution

Worldwide audience distribution share by country for Home computer
CountryShare
United States20.0%
Italy17.8%
Brazil7.2%

See Home computer audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Home computer have in United States?

Home computer has an estimated audience of 714,336 people in United States, concentrated in Texas and California.

What is the gender split and age of Home computer fans?

52.8% of Home computer fans are female, 47.2% are male, with an average age of 36.8 years.

Which brands do Home computer fans like most?

Home computer fans show strongest brand affinity for Queens College, City University of New York (20×), Wikia (7.82×), and Vocal harmony (7.65×) over the country average.

Where do Home computer fans live in United States?

Home computer fans in United States are most concentrated in Texas (reach 56,550), California (reach 53,957), and Florida (reach 43,912). These three regions account for the largest share of the active audience.

What other brands do Home computer fans also like?

Beyond Home computer itself, the audience over-indexes on Wikia (7.82×), Vocal harmony (7.65×), Grinch (5.32×), and Historic site (4.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Home computer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.