Hypoallergenic Audience in United States

Hypoallergenic logo

Hypoallergenic has an estimated audience of 4,629,472 people in United States. 79.5% are female, 20.5% are male, average age 44.0. Top regions: California, Texas, Florida. Top brand affinities: Women's empowerment, Tierra Cali, Janitor, Further education, Certified diabetes educator.

The average Hypoallergenic fan in United States is 44.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Women's empowerment, Tierra Cali, Janitor, with strongest over-indexing on Women's empowerment (1.77× the country average). Demographically, the Hypoallergenic audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Price Sensitivity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Hypoallergenic fans

Demographic split for Hypoallergenic audience in United States
MetricValue
Female79.5%
Male20.5%
Average age44.0
Estimated audience size4,629,472

Audience persona

The typical Hypoallergenic fan in United States is more female, around 44.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Women's empowerment.

Top regions in United States

Top regions ranked by reach for Hypoallergenic in United States
RegionReachAffinity
California698,3931.37×
Texas457,2101.15×
Florida365,8461.17×
New York320,3561.24×
Illinois170,0441.1×
Georgia164,5811.15×
North Carolina147,4901.06×
Pennsylvania139,4580.89×
Ohio132,2020.93×
New Jersey130,2621.11×
Michigan126,7321.05×
Virginia121,8631.08×
Washington110,0711.19×
Massachusetts102,8971.13×
Arizona100,8521.07×
Maryland93,0481.17×
Tennessee92,2330.99×
Indiana80,4980.95×
Colorado74,0801.02×
Missouri72,8390.98×
South Carolina70,8161.02×
Minnesota64,7600.98×
Alabama64,1130.99×
Louisiana63,4831.06×
Wisconsin62,1800.89×
Oregon55,9331.05×
Kentucky55,1220.95×
Nevada55,0541.23×
Oklahoma52,3961.02×
Connecticut49,9061.07×
Utah44,7041.08×
Arkansas38,9511.02×
Mississippi35,5260.93×
Kansas33,5650.92×
Iowa32,2410.85×
Hawaii26,5031.33×
Idaho22,5920.97×
New Mexico21,0140.91×
Nebraska20,7780.89×
West Virginia17,5970.82×
New Hampshire15,0890.83×
Maine14,4480.87×
Washington, District of Columbia14,3521.03×
Rhode Island14,1150.96×
Delaware10,6010.83×
Montana10,2060.79×
Alaska9,4230.95×
South Dakota7,3710.69×
Vermont6,9410.85×
North Dakota6,8180.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hypoallergenic audience
BrandAffinityCategory
Women's empowerment1.77×Politics & Society
Tierra Cali2.49×Travel & Leisure
Janitor2.01×Home & Garden
Further education3.1×Kids & Family
Certified diabetes educator3.97×Business & Career
Tierra caliente2.3×Travel & Leisure
Meals on Wheels1.61×Food & Beverages
Software widget3.44×Technology & Electronics
Solo climbing1.52×Sports
Brunello Cucinelli1.55×Fashion & Accessoires
Buenavista (Madrid)1.68×Travel & Leisure
Isometric exercise1.55×Sports
Enrique Hernández (baseball)2.48×Sports
Bounce (film)2.17×Movies & TV
Cachorros2.02×Pets & Animals
Bugatti Chiron1.67×Cars & Mobility
Brooklyn College1.98×Business & Career
Hattiesburg, Mississippi1.58×Travel & Leisure
Enid, Oklahoma1.51×Travel & Leisure
Ludo (board game)1.64×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hypoallergenic audience
TraitClusterScore
Price SensitivityPREMIUM1.52
Design AffinityPREMIUM1.49
SustainabilityBALANCE1.34
Quality AwarenessPREMIUM1.18
IndividualismJOY1.16
Family OrientationCONSERVATISM1.14

Worldwide distribution

Worldwide audience distribution share by country for Hypoallergenic
CountryShare
United States58.1%
United Kingdom10.3%
Australia7.5%

See Hypoallergenic audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Hypoallergenic have in United States?

Hypoallergenic has an estimated audience of 4,629,472 people in United States, concentrated in California and Texas.

What is the gender split and age of Hypoallergenic fans?

79.5% of Hypoallergenic fans are female, 20.5% are male, with an average age of 44.0 years.

Which brands do Hypoallergenic fans like most?

Hypoallergenic fans show strongest brand affinity for Women's empowerment (1.77×), Tierra Cali (2.49×), and Janitor (2.01×) over the country average.

Where do Hypoallergenic fans live in United States?

Hypoallergenic fans in United States are most concentrated in California (reach 698,393), Texas (reach 457,210), and Florida (reach 365,846). These three regions account for the largest share of the active audience.

What other brands do Hypoallergenic fans also like?

Beyond Hypoallergenic itself, the audience over-indexes on Tierra Cali (2.49×), Janitor (2.01×), Further education (3.1×), and Certified diabetes educator (3.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hypoallergenic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.