Ica, Peru Audience in United States

Ica, Peru logo

Ica, Peru has an estimated audience of 571,393 people in United States. 35.1% are female, 64.9% are male, average age 40.1. Top regions: Florida, California, New York. Top brand affinities: Mackenzie Foy, Minnesota, Spinal muscular atrophy, Home construction, Penn & Teller.

The average Ica, Peru fan in United States is 40.1 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, California, New York. Top brand affinities include Mackenzie Foy, Minnesota, Spinal muscular atrophy, with strongest over-indexing on Mackenzie Foy (34.13× the country average). Demographically, the Ica, Peru audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Travelling, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Ica, Peru fans

Demographic split for Ica, Peru audience in United States
MetricValue
Female35.1%
Male64.9%
Average age40.1
Estimated audience size571,393

Audience persona

The typical Ica, Peru fan in United States is more male, around 40.1 years old, with strong Travelling tendencies and a notable affinity for Mackenzie Foy.

Top regions in United States

Top regions ranked by reach for Ica, Peru in United States
RegionReachAffinity
Florida90,6082.34×
California72,5771.16×
New York57,2621.79×
Texas45,6240.93×
New Jersey32,4392.23×
Virginia22,3201.6×
Georgia19,4071.1×
Illinois17,0180.89×
North Carolina16,5550.96×
Massachusetts15,9681.42×
Pennsylvania15,1790.79×
Utah12,6082.46×
Maryland12,5771.28×
Colorado10,9661.22×
Washington10,8900.95×
Connecticut10,5851.85×
Ohio8,4940.48×
Arizona7,5040.64×
Michigan6,8390.46×
Tennessee5,8560.51×
Minnesota5,5250.67×
Missouri5,2250.57×
Oregon5,1890.79×
Wisconsin5,0710.59×
Indiana4,7210.45×
South Carolina4,7070.55×
Nevada4,6720.85×
Washington, District of Columbia4,4312.58×
Louisiana4,0880.55×
Alabama3,5130.44×
Kentucky2,5700.36×
Idaho2,5610.89×
Mississippi2,4760.53×
Oklahoma2,4580.39×
Iowa2,3040.49×
Kansas2,2920.51×
Alaska1,9071.56×
Arkansas1,8850.4×
New Hampshire1,8040.8×
Hawaii1,8030.73×
Montana1,7781.12×
Nebraska1,7670.62×
New Mexico1,7580.61×
West Virginia1,7520.66×
Rhode Island1,6260.89×
Vermont1,5991.59×
Maine1,5090.74×
South Dakota1,5041.14×
North Dakota1,4651.25×
Delaware1,4560.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ica, Peru audience
BrandAffinityCategory
Mackenzie Foy34.13×Fashion & Accessoires
Minnesota6.27×Travel & Leisure
Spinal muscular atrophy14.44×Health
Home construction1.88×Home & Garden
Penn & Teller7.83×Movies & TV
JTV (Indonesia)3.4×
Justice1.7×Politics & Society
Ixtapaluca9.02×Travel & Leisure
Dental hygienist3.38×Health
Toros de Tijuana11.69×Sports
Mad About You5.44×Movies & TV
My Name Is Khan12.36×Movies & TV
The Boomtown Rats19.43×Music & Radio
bumGenius12.9×Kids & Family
Bus Driver (video game)4.65×Games
Ext JS7.02×Technology & Electronics
War on Terror1.81×Politics & Society
St Matthew Passion9.33×
Life of Pi1.67×Movies & TV
Yoga Journal3.08×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ica, Peru audience
TraitClusterScore
TravellingTHRILL1.32
Urban LifestyleOPEN1.18
Need for SecurityCONSERVATISM1.18
Risk AppetiteTHRILL1.16
Luxury OrientationPREMIUM1.05
ExtroversionTHRILL0.98

Worldwide distribution

Worldwide audience distribution share by country for Ica, Peru
CountryShare
Peru49.7%
Mexico11.1%
United States8.2%

See Ica, Peru audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Ica, Peru have in United States?

Ica, Peru has an estimated audience of 571,393 people in United States, concentrated in Florida and California.

What is the gender split and age of Ica, Peru fans?

35.1% of Ica, Peru fans are female, 64.9% are male, with an average age of 40.1 years.

Which brands do Ica, Peru fans like most?

Ica, Peru fans show strongest brand affinity for Mackenzie Foy (34.13×), Minnesota (6.27×), and Spinal muscular atrophy (14.44×) over the country average.

Where do Ica, Peru fans live in United States?

Ica, Peru fans in United States are most concentrated in Florida (reach 90,608), California (reach 72,577), and New York (reach 57,262). These three regions account for the largest share of the active audience.

What other brands do Ica, Peru fans also like?

Beyond Ica, Peru itself, the audience over-indexes on Minnesota (6.27×), Spinal muscular atrophy (14.44×), Home construction (1.88×), and Penn & Teller (7.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ica, Peru. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.