India Arie Audience in United States
India Arie has an estimated audience of 353,982 people in United States. 67.4% are female, 32.6% are male, average age 37.8. Top regions: California, Texas, Georgia. Top brand affinities: Harlow, Whataburger, TV Fanatic, Del Mar Fairgrounds, Governor of Michigan.
The average India Arie fan in United States is 37.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Georgia. Top brand affinities include Harlow, Whataburger, TV Fanatic, with strongest over-indexing on Harlow (37.15× the country average). Demographically, the India Arie audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Mindfulness, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of India Arie fans
| Metric | Value |
|---|---|
| Female | 67.4% |
| Male | 32.6% |
| Average age | 37.8 |
| Estimated audience size | 353,982 |
Audience persona
The typical India Arie fan in United States is more female, around 37.8 years old, with strong Mindfulness tendencies and a notable affinity for Harlow.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 35,402 | 0.91× |
| Texas | 32,639 | 1.07× |
| Georgia | 31,505 | 2.89× |
| Florida | 25,348 | 1.06× |
| New York | 22,740 | 1.15× |
| North Carolina | 17,288 | 1.62× |
| Illinois | 14,904 | 1.26× |
| Maryland | 14,238 | 2.34× |
| Pennsylvania | 13,280 | 1.11× |
| Virginia | 12,752 | 1.48× |
| Ohio | 11,652 | 1.07× |
| Michigan | 11,560 | 1.25× |
| Tennessee | 10,012 | 1.41× |
| New Jersey | 9,711 | 1.08× |
| South Carolina | 9,526 | 1.79× |
| Louisiana | 8,921 | 1.95× |
| Alabama | 8,508 | 1.72× |
| Missouri | 6,323 | 1.11× |
| Indiana | 6,313 | 0.98× |
| Mississippi | 6,066 | 2.08× |
| Massachusetts | 5,551 | 0.8× |
| Washington | 5,008 | 0.71× |
| Arizona | 4,862 | 0.67× |
| Colorado | 4,687 | 0.84× |
| Wisconsin | 3,846 | 0.72× |
| Minnesota | 3,542 | 0.7× |
| Connecticut | 3,506 | 0.99× |
| Nevada | 3,295 | 0.96× |
| Arkansas | 3,290 | 1.13× |
| Kentucky | 3,280 | 0.74× |
| Oklahoma | 3,119 | 0.79× |
| Oregon | 2,735 | 0.67× |
| Washington, District of Columbia | 2,440 | 2.29× |
| Kansas | 1,628 | 0.58× |
| Delaware | 1,389 | 1.42× |
| Iowa | 1,313 | 0.45× |
| Hawaii | 1,225 | 0.8× |
| Utah | 1,078 | 0.34× |
| Nebraska | 931 | 0.52× |
| New Mexico | 914 | 0.51× |
| West Virginia | 796 | 0.48× |
| Rhode Island | 782 | 0.69× |
| Maine | 732 | 0.58× |
| Idaho | 691 | 0.39× |
| New Hampshire | 681 | 0.49× |
| Alaska | 389 | 0.51× |
| Montana | 353 | 0.36× |
| Vermont | 317 | 0.51× |
| South Dakota | 268 | 0.33× |
| North Dakota | 261 | 0.36× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harlow | 37.15× | Travel & Leisure |
| Whataburger | 2.56× | Food & Beverages |
| TV Fanatic | 14.99× | Movies & TV |
| Del Mar Fairgrounds | 42.94× | Sports |
| Governor of Michigan | 6.87× | Politics & Society |
| Anderson Silva (kickboxer) | 9.33× | Sports |
| Guayabera | 23.74× | Fashion & Accessoires |
| Grinch | 3.21× | Movies & TV |
| Ixtapaluca | 13.9× | Travel & Leisure |
| No Escape (1994 film) | 8.55× | Movies & TV |
| Goop | 3.87× | Internet & Social Media |
| JDSU | 2.19× | Business & Career |
| Google Photos | 1.72× | Technology & Electronics |
| Jesse Plemons | 2.39× | Movies & TV |
| Fairy godmother | 5.15× | Literature |
| Mortgage insurance | 2.87× | Business & Career |
| Hibachi | 4.79× | Food & Beverages |
| Vocal harmony | 2.74× | Music & Radio |
| On the Border Mexican Grill & Cantina | 3.78× | Food & Beverages |
| Wok | 3.47× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.62 |
| Community Orientation | OPEN | 1.49 |
| Healthy Lifestyle | BALANCE | 1.35 |
| Urban Lifestyle | OPEN | 1.33 |
| Tradition | CONSERVATISM | 1.3 |
| Career Orientation | POWER | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 76.4% |
| United Kingdom | 3.7% |
| Japan | 2.8% |
See India Arie audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
Frequently asked questions
How many fans does India Arie have in United States?
India Arie has an estimated audience of 353,982 people in United States, concentrated in California and Texas.
What is the gender split and age of India Arie fans?
67.4% of India Arie fans are female, 32.6% are male, with an average age of 37.8 years.
Which brands do India Arie fans like most?
India Arie fans show strongest brand affinity for Harlow (37.15×), Whataburger (2.56×), and TV Fanatic (14.99×) over the country average.
Where do India Arie fans live in United States?
India Arie fans in United States are most concentrated in California (reach 35,402), Texas (reach 32,639), and Georgia (reach 31,505). These three regions account for the largest share of the active audience.
What other brands do India Arie fans also like?
Beyond India Arie itself, the audience over-indexes on Whataburger (2.56×), TV Fanatic (14.99×), Del Mar Fairgrounds (42.94×), and Governor of Michigan (6.87×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for India Arie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.