Interchange (road) Audience in United States

Interchange (road) logo

Interchange (road) has an estimated audience of 413,258 people in United States. 37.7% are female, 62.3% are male, average age 41.5. Top regions: California, Texas, Florida. Top brand affinities: Arrietty, Noodle (Gorillaz), JDSU, Elsword, Life of Pi.

The average Interchange (road) fan in United States is 41.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Arrietty, Noodle (Gorillaz), JDSU, with strongest over-indexing on Arrietty (8.05× the country average). Demographically, the Interchange (road) audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Quality Awareness, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Interchange (road) fans

Demographic split for Interchange (road) audience in United States
MetricValue
Female37.7%
Male62.3%
Average age41.5
Estimated audience size413,258

Audience persona

The typical Interchange (road) fan in United States is more male, around 41.5 years old, with strong Quality Awareness tendencies and a notable affinity for Arrietty.

Top regions in United States

Top regions ranked by reach for Interchange (road) in United States
RegionReachAffinity
California58,4071.29×
Texas34,4530.97×
Florida27,2210.97×
New York25,5621.11×
Virginia19,4661.93×
Illinois13,6610.99×
North Carolina13,5601.09×
Georgia13,1361.03×
Pennsylvania12,6100.91×
Ohio11,7060.92×
Tennessee11,4931.39×
New Jersey10,5751.01×
Washington10,2591.24×
Michigan9,6580.89×
Massachusetts9,0961.12×
Arizona8,5261.01×
Maryland7,9931.12×
Indiana7,0910.94×
Minnesota7,0571.19×
Colorado6,4991×
Missouri6,3440.95×
Alabama6,2171.08×
Wisconsin5,7310.92×
Connecticut5,2401.26×
South Carolina5,0370.81×
Oregon4,8291.02×
Louisiana4,6000.86×
Oklahoma4,1760.91×
Kentucky3,9300.76×
Nevada3,7990.95×
Utah3,3870.92×
Kansas3,3041.01×
Arkansas3,2900.97×
Iowa3,0230.89×
Mississippi2,7580.81×
West Virginia2,6671.39×
Nebraska2,0120.97×
Hawaii1,9321.09×
Idaho1,7620.85×
New Mexico1,7050.82×
Washington, District of Columbia1,5951.28×
Maine1,3450.91×
New Hampshire1,3040.8×
Rhode Island1,1390.87×
Alaska9521.08×
North Dakota9241.09×
Montana8860.77×
Delaware7880.69×
South Dakota7260.76×
Vermont4750.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Interchange (road) audience
BrandAffinityCategory
Arrietty8.05×Movies & TV
Noodle (Gorillaz)1.8×Music & Radio
JDSU1.53×Business & Career
Elsword8.05×Games
Life of Pi4.55×Movies & TV
Wikia1.62×Internet & Social Media
Academy Award for Best Production Design8.05×Movies & TV
Iyanla Vanzant6.14×Business & Career
Hipster4.1×Politics & Society
Governor of Michigan3.08×Politics & Society
Omaha Storm Chasers8.05×Sports
Home staging2.17×Home & Garden
Tuscany2.84×Travel & Leisure
Zoo Tycoon (series)8.05×Games
Goop2.12×Internet & Social Media
N1 road (South Africa)1.58×Travel & Leisure
HydraFacial2.89×Beauty & Wellness
Jaws1.82×Movies & TV
Keith Stanfield2.09×Movies & TV
Corona (band)1.82×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Interchange (road) audience
TraitClusterScore
Quality AwarenessPREMIUM1.59
Family OrientationCONSERVATISM1.49
Risk AppetiteTHRILL1.34
Need for SecurityCONSERVATISM1.33
Career OrientationPOWER1.25
Luxury OrientationPREMIUM1.16

Worldwide distribution

Worldwide audience distribution share by country for Interchange (road)
CountryShare
United States28.2%
Taiwan7.6%
Australia6.9%

See Interchange (road) audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Interchange (road) have in United States?

Interchange (road) has an estimated audience of 413,258 people in United States, concentrated in California and Texas.

What is the gender split and age of Interchange (road) fans?

37.7% of Interchange (road) fans are female, 62.3% are male, with an average age of 41.5 years.

Which brands do Interchange (road) fans like most?

Interchange (road) fans show strongest brand affinity for Arrietty (8.05×), Noodle (Gorillaz) (1.8×), and JDSU (1.53×) over the country average.

Where do Interchange (road) fans live in United States?

Interchange (road) fans in United States are most concentrated in California (reach 58,407), Texas (reach 34,453), and Florida (reach 27,221). These three regions account for the largest share of the active audience.

What other brands do Interchange (road) fans also like?

Beyond Interchange (road) itself, the audience over-indexes on Noodle (Gorillaz) (1.8×), JDSU (1.53×), Elsword (8.05×), and Life of Pi (4.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Interchange (road). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.