International Harvester Scout Audience in United States

International Harvester Scout logo

International Harvester Scout has an estimated audience of 407,656 people in United States. 2.9% are female, 97.1% are male, average age 40.3. Top regions: California, Texas, Florida. Top brand affinities: Goose (band), Tipsy Elves, Israel, Product design, Urban Outfitters.

The average International Harvester Scout fan in United States is 40.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goose (band), Tipsy Elves, Israel, with strongest over-indexing on Goose (band) (11.19× the country average). Demographically, the International Harvester Scout audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand

Demographics of International Harvester Scout fans

Demographic split for International Harvester Scout audience in United States
MetricValue
Female2.9%
Male97.1%
Average age40.3
Estimated audience size407,656

Audience persona

The typical International Harvester Scout fan in United States is more male, around 40.3 years old, with strong Patriotism tendencies and a notable affinity for Goose (band).

Top regions in United States

Top regions ranked by reach for International Harvester Scout in United States
RegionReachAffinity
California33,0370.74×
Texas31,8790.91×
Florida17,5700.64×
North Carolina14,4551.18×
Georgia12,2320.97×
Pennsylvania11,6240.85×
New York11,3410.5×
Ohio11,3350.9×
Illinois11,1580.82×
Tennessee11,1051.36×
Michigan10,5220.99×
Washington9,8111.2×
Indiana9,2031.24×
Colorado9,0341.41×
Virginia8,3720.84×
Missouri7,7631.18×
South Carolina7,2191.18×
Arizona6,7860.82×
Kentucky6,1951.21×
Utah6,0431.66×
Minnesota5,8691×
Oregon5,8541.25×
New Jersey5,5050.53×
Oklahoma5,4891.21×
Wisconsin5,4180.88×
Massachusetts5,4020.67×
Alabama4,8470.85×
Arkansas4,3371.29×
Louisiana4,1780.79×
Iowa4,0631.21×
Maryland4,0260.57×
Kansas3,7641.17×
Mississippi3,0000.89×
Connecticut2,9050.71×
Nevada2,8000.71×
Nebraska2,6291.29×
Idaho2,4421.19×
West Virginia2,3251.22×
New Mexico1,9880.97×
New Hampshire1,7321.08×
Montana1,6681.47×
Maine1,6051.1×
Hawaii1,2230.7×
South Dakota1,1231.19×
North Dakota9581.14×
Wyoming8681.44×
Vermont8571.2×
Delaware7730.69×
Rhode Island7430.57×
Washington, District of Columbia7160.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for International Harvester Scout audience
BrandAffinityCategory
Goose (band)11.19×Pets & Animals
Tipsy Elves11.19×Shopping
Israel2.13×Travel & Leisure
Product design1.81×Business & Career
Urban Outfitters1.69×Shopping
N1 road (South Africa)3.27×Travel & Leisure
Embroidery Library11.19×Home & Garden
Elsword11.19×Games
Hipster6.4×Politics & Society
Hog Hunting2.24×Sports
Keith Stanfield4.18×Movies & TV
Electrolyte2.83×Health
Jaws3.2×Movies & TV
Hammock camping3.97×Travel & Leisure
Wikia1.84×Internet & Social Media
Vocal harmony2.38×Music & Radio
Monogram2×Home & Garden
Acoustic music2.25×Music & Radio
Home staging2.55×Home & Garden
Arrietty6.97×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by International Harvester Scout audience
TraitClusterScore
PatriotismCONSERVATISM1.35
Need for SecurityCONSERVATISM1.26
Risk AppetiteTHRILL1.22
Quality AwarenessPREMIUM1.18
Family OrientationCONSERVATISM1.1
Sports ActivityPOWER1.06

Worldwide distribution

Worldwide audience distribution share by country for International Harvester Scout
CountryShare
United States89.9%
Germany3.0%
Italy1.0%

See International Harvester Scout audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does International Harvester Scout have in United States?

International Harvester Scout has an estimated audience of 407,656 people in United States, concentrated in California and Texas.

What is the gender split and age of International Harvester Scout fans?

2.9% of International Harvester Scout fans are female, 97.1% are male, with an average age of 40.3 years.

Which brands do International Harvester Scout fans like most?

International Harvester Scout fans show strongest brand affinity for Goose (band) (11.19×), Tipsy Elves (11.19×), and Israel (2.13×) over the country average.

Where do International Harvester Scout fans live in United States?

International Harvester Scout fans in United States are most concentrated in California (reach 33,037), Texas (reach 31,879), and Florida (reach 17,570). These three regions account for the largest share of the active audience.

What other brands do International Harvester Scout fans also like?

Beyond International Harvester Scout itself, the audience over-indexes on Tipsy Elves (11.19×), Israel (2.13×), Product design (1.81×), and Urban Outfitters (1.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for International Harvester Scout. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.