Rascasse Audience Intelligence

Into the Woods Audience in United States

A data profile of the people who buy, follow and care about Into the Woods in United States — modelled from more than twelve digital signal sources. Into the Woods has an estimated audience of 1,005,273 people in United States.

#1845among Movie / TV Show / Series in United States#4291in Movies & TV

The average Into the Woods fan in United States is 43.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dumbo, Bambi, Ratatouille (film), with strongest over-indexing on Dumbo (64.32× the country average).

Demographically, the Into the Woods audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Into the Woods fan in United States is more female, around 43.2 years old, with strong Patriotism tendencies and a notable affinity for Dumbo.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Into the Woods profile in United States.

Audience size
1M
in United States
Gender
60.5%♀
39.5% male
Age
43.2
average years
Country rank
#23595
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Into the Woods viewers

60.5% are female, 39.5% are male, average age 43.2.

Fig. 02

Gender split

60.5%
Female
39.5%
Male
Demographic split for Into the Woods audience in United States
MetricValue
Female60.5%
Male39.5%
Average age43.2
Estimated audience size1,005,273
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the Into the Woods audience in United States
Age bracketShare%
16-1913%
20-2916%
30-3919%
40-4922%
50+31%
Fig. 04

Worldwide distribution

34.2%

of the worldwide Into the Woods audience comes from United States.

Worldwide audience distribution share by country for Into the Woods
CountryShare
United States34.2%
United Kingdom13.6%
Netherlands6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Into the Woods audience in United States is strongest.

Fig. 05

Top regions by affinity

Into the Woods fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~8K1.62×
02Utah~10K1.49×
03Oregon~20K1.35×
04Maine~5K1.35×
05Connecticut~10K1.19×
06New Hampshire~5K1.18×
07Vermont~2K1.15×
08Massachusetts~20K1.11×
09Pennsylvania~40K1.10×
10Washington~20K1.08×
11Rhode Island~3K1.08×
12Ohio~30K1.07×
13Missouri~20K1.07×
14Indiana~20K1.06×
15Montana~3K1.05×
16Kansas~8K1.04×
17California~100K1.01×
18Michigan~30K1.01×
19Wisconsin~20K1.01×
20Oklahoma~10K1.00×
21Iowa~8K1.00×
22Maryland~20K0.98×
23Kentucky~10K0.98×
24New York~50K0.96×
25Arkansas~8K0.96×
26West Virginia~4K0.96×
27Nebraska~5K0.95×
28South Dakota~2K0.95×
29Alaska~2K0.95×
30Virginia~20K0.94×
31Colorado~10K0.94×
32Minnesota~10K0.94×
33North Carolina~30K0.93×
34Tennessee~20K0.93×
35Illinois~30K0.92×
36North Dakota~2K0.92×
37New Jersey~20K0.91×
38Hawaii~4K0.91×
39South Carolina~10K0.90×
40Delaware~2K0.90×
41Louisiana~10K0.88×
42Texas~70K0.87×
43Georgia~30K0.87×
44Arizona~20K0.87×
45Washington, District of Columbia~3K0.87×
46Alabama~10K0.86×
47Florida~60K0.85×
48New Mexico~4K0.81×
49Mississippi~6K0.78×
50Nevada~7K0.75×
Fig. 06

Affinity by region

Affinity by region — Into the Woods, United States
0.75×1.00×1.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Into the Woods audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Into the Woods audience
#·InterestCategoryAffinity×
01Sweeney ToddLiterature114.91×
02Making A MurdererMovies & TV109.28×
03BambiMovies & TV67.94×
04DumboMovies & TV64.32×
05Pocahontas (1995 film)Movies & TV40.65×
06WALL-EMovies & TV34.23×
07Wreck-It RalphMovies & TV34.14×
08Ratatouille (film)Movies & TV32.53×
09Avan JogiaMovies & TV25.16×
10ZootopiaMovies & TV20.00×
11Felicity JonesMovies & TV20.00×
12Ross LynchMovies & TV19.01×
13Amy AdamsMovies & TV18.82×
14Cats (musical)Music & Radio16.00×
15Anna FarisMovies & TV15.19×
16Julianne MooreMovies & TV14.16×
17Andrew GarfieldMovies & TV12.98×
18Claire'sFashion & Accessoires12.91×
19Tony AwardArts & Culture11.60×
20Dylan O'BrienMovies & TV8.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Into the Woods audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Into the Woods audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.43×
Convenience OrientationPREMIUM1.63×
IndulgenceJOY1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Into the Woods audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.59×
Design AffinityPREMIUM0.87×
Pet OwnershipJOY0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Into the Woods have in United States?

Into the Woods has an estimated audience of 1,005,273 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Into the Woods viewers?

60.5% of Into the Woods fans are female, 39.5% are male, with an average age of 43.2 years.

03

Which brands do Into the Woods fans like most?

Into the Woods fans show strongest brand affinity for Dumbo (64.32×), Bambi (67.94×), and Ratatouille (film) (32.53×) over the country average.

04

Where do Into the Woods fans live in United States?

Into the Woods fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Into the Woods fans also like?

Beyond Into the Woods itself, the audience over-indexes on Bambi (67.94×), Ratatouille (film) (32.53×), Pocahontas (1995 film) (40.65×), and Sweeney Todd (114.91×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Into the Woods audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Into the Woods. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →