Into the Woods Audience in United States

Into the Woods has an estimated audience of 994,944 people in United States. 60.5% are female, 39.5% are male, average age 43.2. Top regions: California, Texas, Florida. Top brand affinities: Bambi, Dumbo, Ratatouille (film), Pocahontas (1995 film), Four Points by Sheraton.

The average Into the Woods fan in United States is 43.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Bambi, Dumbo, Ratatouille (film), with strongest over-indexing on Bambi (85× the country average). Demographically, the Into the Woods audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Into the Woods fans

Demographic split for Into the Woods audience in United States
MetricValue
Female60.5%
Male39.5%
Average age43.2
Estimated audience size994,944

Audience persona

The typical Into the Woods fan in United States is more female, around 43.2 years old, with strong Risk Appetite tendencies and a notable affinity for Bambi.

Top regions in United States

Top regions ranked by reach for Into the Woods in United States
RegionReachAffinity
California108,7270.99×
Texas77,3270.9×
Florida56,1210.83×
New York55,7931×
Pennsylvania37,3971.12×
Ohio36,4901.19×
Illinois31,9930.97×
North Carolina29,1230.97×
Michigan27,1971.05×
Georgia26,8370.88×
New Jersey22,8590.9×
Washington22,2331.11×
Virginia21,9220.9×
Massachusetts21,2191.08×
Tennessee18,7990.94×
Indiana18,7921.03×
Arizona17,3980.86×
Missouri17,3191.08×
Maryland16,5500.97×
Colorado15,3120.98×
Wisconsin14,7310.98×
South Carolina14,3720.96×
Oregon14,2511.25×
Minnesota14,1550.99×
Utah14,0801.58×
Alabama12,3880.89×
Kentucky11,9490.96×
Louisiana11,2950.88×
Oklahoma11,1751.01×
Connecticut10,8011.08×
Idaho8,6141.73×
Kansas8,4441.08×
Arkansas7,9430.97×
Iowa7,8250.95×
Nevada6,7800.7×
Mississippi6,0400.74×
Maine5,2951.49×
Nebraska4,7030.94×
New Hampshire4,6311.18×
West Virginia4,2430.92×
New Mexico3,8970.78×
Hawaii3,5600.83×
Montana3,0821.12×
Rhode Island3,0450.96×
Washington, District of Columbia2,5200.84×
Delaware2,3690.86×
South Dakota1,9530.85×
Vermont1,7541×
North Dakota1,6090.79×
Wyoming1,3530.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Into the Woods audience
BrandAffinityCategory
Bambi85×Movies & TV
Dumbo50.71×Movies & TV
Ratatouille (film)38.95×Movies & TV
Pocahontas (1995 film)49.55×Movies & TV
Four Points by Sheraton78.99×Travel & Leisure
Making A Murderer127.97×Movies & TV
Avan Jogia36.92×Movies & TV
Sweeney Todd106.47×Literature
Zootopia20×Movies & TV
Wreck-It Ralph31.74×Movies & TV
Pitch Perfect24.27×Movies & TV
Diane Keaton9.56×Movies & TV
WALL-E29.65×Movies & TV
Full House23.62×Movies & TV
Moulin Rouge!32.25×Movies & TV
Tony Award12.81×Arts & Culture
Anna Faris20×Movies & TV
Horoscope11.94×Health
West Side Story44.11×Music & Radio
Beetlejuice5.67×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Into the Woods audience
TraitClusterScore
Risk AppetiteTHRILL2.09
Luxury OrientationPREMIUM1.77
IndulgenceJOY1.55
PatriotismCONSERVATISM1.5
TraditionCONSERVATISM1.3
DIY MentalityTHRILL1.28

Worldwide distribution

Worldwide audience distribution share by country for Into the Woods
CountryShare
United States35.2%
United Kingdom12.1%
Netherlands6.4%

See Into the Woods audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Into the Woods have in United States?

Into the Woods has an estimated audience of 994,944 people in United States, concentrated in California and Texas.

What is the gender split and age of Into the Woods fans?

60.5% of Into the Woods fans are female, 39.5% are male, with an average age of 43.2 years.

Which brands do Into the Woods fans like most?

Into the Woods fans show strongest brand affinity for Bambi (85×), Dumbo (50.71×), and Ratatouille (film) (38.95×) over the country average.

Where do Into the Woods fans live in United States?

Into the Woods fans in United States are most concentrated in California (reach 108,727), Texas (reach 77,327), and Florida (reach 56,121). These three regions account for the largest share of the active audience.

What other brands do Into the Woods fans also like?

Beyond Into the Woods itself, the audience over-indexes on Dumbo (50.71×), Ratatouille (film) (38.95×), Pocahontas (1995 film) (49.55×), and Four Points by Sheraton (78.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Into the Woods. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.