Rascasse Audience Intelligence

Jada Pinkett Smith Audience in United States

A data profile of the people who buy, follow and care about Jada Pinkett Smith in United States — modelled from more than twelve digital signal sources. Jada Pinkett Smith has an estimated audience of 2,830,401 people in United States.

#599among Actor Actress or TV Star in United States#1705among Person in United States#1465in Movies & TV

The average Jada Pinkett Smith fan in United States is 37.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Michael B. Jordan, Gospel music, United States, with strongest over-indexing on Michael B. Jordan (6.63× the country average).

Demographically, the Jada Pinkett Smith audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Career Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jada Pinkett Smith fan in United States is more female, around 37.0 years old, with strong Career Orientation tendencies and a notable affinity for Michael B. Jordan.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jada Pinkett Smith profile in United States.

Audience size
2.8M
in United States
Gender
68.8%♀
31.2% male
Age
37.0
average years
Country rank
#10792
Person in United States
Fig. 01

Search interest · 12-month trend

+39%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jada Pinkett Smith fans

68.8% are female, 31.2% are male, average age 37.0.

Fig. 02

Gender split

68.8%
Female
31.2%
Male
Demographic split for Jada Pinkett Smith audience in United States
MetricValue
Female68.8%
Male31.2%
Average age37.0
Estimated audience size2,830,401
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Jada Pinkett Smith audience in United States
Age bracketShare%
16-1923%
20-2922%
30-3921%
40-4920%
50+14%
Fig. 04

Worldwide distribution

43.5%

of the worldwide Jada Pinkett Smith audience comes from United States.

Worldwide audience distribution share by country for Jada Pinkett Smith
CountryShare
United States43.5%
United Kingdom6.7%
Germany4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jada Pinkett Smith audience in United States is strongest.

Fig. 05

Top regions by affinity

Jada Pinkett Smith fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~70K1.59×
02Georgia~100K1.57×
03Mississippi~30K1.57×
04Louisiana~50K1.44×
05Alabama~50K1.36×
06South Carolina~50K1.26×
07North Carolina~100K1.23×
08Texas~300K1.19×
09Arkansas~30K1.16×
10Delaware~8K1.16×
11Tennessee~60K1.15×
12Michigan~80K1.13×
13Virginia~70K1.13×
14Florida~200K1.09×
15Illinois~100K1.09×
16Missouri~50K1.09×
17Nevada~30K1.07×
18Washington, District of Columbia~8K1.05×
19New York~200K1.04×
20Ohio~80K1.04×
21New Jersey~70K1.04×
22Pennsylvania~90K1.03×
23Oklahoma~30K1.03×
24Indiana~50K1.01×
25California~300K0.99×
26Arizona~50K0.99×
27Kentucky~30K0.99×
28New Mexico~10K0.97×
29Connecticut~20K0.93×
30Wisconsin~40K0.89×
31Hawaii~10K0.88×
32Washington~50K0.87×
33Colorado~40K0.86×
34Kansas~20K0.86×
35West Virginia~10K0.86×
36Rhode Island~7K0.85×
37Minnesota~30K0.84×
38Nebraska~10K0.84×
39Massachusetts~40K0.83×
40Oregon~30K0.83×
41Idaho~10K0.83×
42Alaska~5K0.83×
43Utah~20K0.79×
44North Dakota~4K0.79×
45Iowa~20K0.78×
46Montana~6K0.77×
47South Dakota~5K0.77×
48New Hampshire~8K0.75×
49Maine~7K0.74×
50Vermont~3K0.68×
Fig. 06

Affinity by region

Affinity by region — Jada Pinkett Smith, United States
0.68×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jada Pinkett Smith audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jada Pinkett Smith audience
#·InterestCategoryAffinity×
01Sheryl UnderwoodMovies & TV10.05×
02Magic JohnsonSports9.44×
03Jaden SmithMovies & TV8.55×
04Marlon WayansMovies & TV8.21×
05Regina KingMovies & TV8.07×
06Angela BassettMovies & TV7.81×
07Lil DuvalMovies & TV7.61×
08Michael B. JordanMovies & TV6.63×
09Will SmithMovies & TV5.30×
10Zoe SaldanaMovies & TV4.84×
11Sean CombsMusic & Radio4.69×
12DiddyMusic & Radio4.38×
13Gospel musicMusic & Radio3.13×
14GodPolitics & Society2.09×
15Dollar TreeShopping2.04×
16WalgreensShopping1.99×
17Dollar GeneralShopping1.85×
18United StatesTravel & Leisure1.78×
19SupermanMovies & TV1.73×
20CNNMovies & TV1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jada Pinkett Smith audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jada Pinkett Smith audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.36×
Price SensitivityPREMIUM1.35×
CreativityOPEN1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jada Pinkett Smith audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.84×
Luxury OrientationPREMIUM0.86×
Pet OwnershipJOY0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jada Pinkett Smith have in United States?

Jada Pinkett Smith has an estimated audience of 2,830,401 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Jada Pinkett Smith fans?

68.8% of Jada Pinkett Smith fans are female, 31.2% are male, with an average age of 37.0 years.

03

Which brands do Jada Pinkett Smith fans like most?

Jada Pinkett Smith fans show strongest brand affinity for Michael B. Jordan (6.63×), Gospel music (3.13×), and United States (1.78×) over the country average.

04

Where do Jada Pinkett Smith fans live in United States?

Jada Pinkett Smith fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Jada Pinkett Smith fans also like?

Beyond Jada Pinkett Smith itself, the audience over-indexes on Gospel music (3.13×), United States (1.78×), Jaden Smith (8.55×), and Sean Combs (4.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in United States

See Jada Pinkett Smith audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Jada Pinkett Smith. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →