Jessup, Maryland Audience in United States

Jessup, Maryland logo

Jessup, Maryland has an estimated audience of 443,114 people in United States. 17.7% are female, 82.3% are male, average age 33.5. Top regions: Maryland, California, Florida. Top brand affinities: WESH, ABC 7 Chicago, Minnesota, WFTV, Nebraska.

The average Jessup, Maryland fan in United States is 33.5 years old, more male, and lives primarily in Maryland. The audience is concentrated in Maryland, California, Florida. Top brand affinities include WESH, ABC 7 Chicago, Minnesota, with strongest over-indexing on WESH (5.04× the country average). Demographically, the Jessup, Maryland audience skews more male with an average age of 33.5, and over-indexes on personality traits such as Extroversion, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Jessup, Maryland fans

Demographic split for Jessup, Maryland audience in United States
MetricValue
Female17.7%
Male82.3%
Average age33.5
Estimated audience size443,114

Audience persona

The typical Jessup, Maryland fan in United States is more male, around 33.5 years old, with strong Extroversion tendencies and a notable affinity for WESH.

Top regions in United States

Top regions ranked by reach for Jessup, Maryland in United States
RegionReachAffinity
Maryland101,74013.35×
California79,9671.64×
Florida49,8321.66×
Pennsylvania34,6762.32×
Virginia17,5641.63×
Texas15,3740.4×
New York13,0600.53×
Georgia9,1590.67×
Delaware9,1377.47×
New Jersey8,9800.8×
Illinois7,6710.52×
Washington, District of Columbia5,9504.47×
North Carolina5,3770.4×
Ohio5,2970.39×
Colorado3,9440.56×
Washington3,8810.44×
Indiana3,5200.43×
Massachusetts3,5170.4×
Michigan3,4770.3×
Tennessee3,1840.36×
Oregon2,9820.59×
Arizona2,7200.3×
South Carolina2,5800.39×
Missouri2,3740.33×
Nevada2,3400.55×
Iowa2,0580.56×
Wisconsin1,8150.27×
Oklahoma1,7900.36×
Louisiana1,7220.3×
Kentucky1,5500.28×
Minnesota1,5450.24×
Alabama1,4660.24×
Connecticut1,4250.32×
Arkansas1,3180.36×
Utah1,1750.3×
Hawaii1,1400.6×
West Virginia1,0200.49×
Kansas8800.25×
Montana8290.67×
Mississippi7830.21×
Wyoming7701.17×
Idaho6600.3×
New Mexico6550.29×
Maine6220.39×
Nebraska5760.26×
New Hampshire5610.32×
Rhode Island4600.33×
Alaska4070.43×
South Dakota3500.34×
North Dakota3410.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jessup, Maryland audience
BrandAffinityCategory
WESH5.04×Movies & TV
ABC 7 Chicago4.3×Movies & TV
Minnesota1.54×Travel & Leisure
WFTV3.49×Movies & TV
Nebraska1.59×Travel & Leisure
Sinaloa1.86×Travel & Leisure
WSVN3.29×Movies & TV
WESH 2 News2.3×Movies & TV
Jabberwocky (band)3.78×Music & Radio
nbc chicago2.12×Movies & TV
Mike Conley, Jr.2.93×Sports
Graham Greene1.63×Literature
Better Off Dead (film)2.84×Movies & TV
Grover Cleveland2.17×Politics & Society
Ken Griffey Jr.1.81×Sports
Caesarea5.26×Travel & Leisure
Jonathan Davis1.84×Music & Radio
ABC TV2.03×Movies & TV
Laguna (province)1.77×
Fernando Valenzuela1.65×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jessup, Maryland audience
TraitClusterScore
ExtroversionTHRILL1.65
IndividualismJOY1.34
Career OrientationPOWER1.33
DIY MentalityTHRILL1.28
Need for SecurityCONSERVATISM1.16
TraditionCONSERVATISM1.13

Worldwide distribution

Worldwide audience distribution share by country for Jessup, Maryland
CountryShare
United States92.7%
Australia4.3%
United Kingdom1.6%

See Jessup, Maryland audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Jessup, Maryland have in United States?

Jessup, Maryland has an estimated audience of 443,114 people in United States, concentrated in Maryland and California.

What is the gender split and age of Jessup, Maryland fans?

17.7% of Jessup, Maryland fans are female, 82.3% are male, with an average age of 33.5 years.

Which brands do Jessup, Maryland fans like most?

Jessup, Maryland fans show strongest brand affinity for WESH (5.04×), ABC 7 Chicago (4.3×), and Minnesota (1.54×) over the country average.

Where do Jessup, Maryland fans live in United States?

Jessup, Maryland fans in United States are most concentrated in Maryland (reach 101,740), California (reach 79,967), and Florida (reach 49,832). These three regions account for the largest share of the active audience.

What other brands do Jessup, Maryland fans also like?

Beyond Jessup, Maryland itself, the audience over-indexes on ABC 7 Chicago (4.3×), Minnesota (1.54×), WFTV (3.49×), and Nebraska (1.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jessup, Maryland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.