Rascasse Audience Intelligence

John C. Maxwell Audience in United States

A data profile of the people who buy, follow and care about John C. Maxwell in United States — modelled from more than twelve digital signal sources. John C. Maxwell has an estimated audience of 603,862 people in United States.

#99among Author in United States#7778among Person in United States#2042in Business & Career

The average John C. Maxwell fan in United States is 41.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Philanthropy, Motivational speaking, Peter Thiel, with strongest over-indexing on Philanthropy (6.2× the country average).

Demographically, the John C. Maxwell audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical John C. Maxwell fan in United States is more female, around 41.9 years old, with strong Patriotism tendencies and a notable affinity for Philanthropy.

Category: Business & Career · Type: Person · Subtype: Author

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the John C. Maxwell profile in United States.

Audience size
604K
in United States
Gender
57.9%♀
42.1% male
Age
41.9
average years
Country rank
#32681
Person in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of John C. Maxwell fans

57.9% are female, 42.1% are male, average age 41.9.

Fig. 02

Gender split

57.9%
Female
42.1%
Male
Demographic split for John C. Maxwell audience in United States
MetricValue
Female57.9%
Male42.1%
Average age41.9
Estimated audience size603,862
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the John C. Maxwell audience in United States
Age bracketShare%
16-1916%
20-2915%
30-3920%
40-4924%
50+26%
Fig. 04

Worldwide distribution

56.5%

of the worldwide John C. Maxwell audience comes from United States.

Worldwide audience distribution share by country for John C. Maxwell
CountryShare
United States56.5%
Mexico6.6%
United Kingdom4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the John C. Maxwell audience in United States is strongest.

Fig. 05

Top regions by affinity

John C. Maxwell fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~10K1.52×
02Utah~8K1.49×
03South Dakota~2K1.47×
04Idaho~4K1.42×
05Alabama~10K1.37×
06Georgia~20K1.28×
07Arizona~20K1.27×
08Texas~70K1.25×
09Florida~50K1.22×
10Nevada~7K1.21×
11South Carolina~10K1.14×
12Indiana~10K1.12×
13Tennessee~10K1.09×
14Colorado~10K1.08×
15Missouri~10K1.07×
16Washington, District of Columbia~2K1.06×
17North Carolina~20K1.05×
18Virginia~20K1.05×
19Washington~10K1.04×
20Montana~2K1.04×
21North Dakota~1K1.04×
22Oregon~7K1.03×
23Maryland~10K1.00×
24Arkansas~5K1.00×
25Nebraska~3K1.00×
26California~70K0.99×
27Mississippi~5K0.99×
28Kansas~5K0.99×
29Hawaii~3K0.99×
30Iowa~5K0.97×
31Alaska~1K0.95×
32Minnesota~8K0.94×
33Vermont<1K0.94×
34Ohio~20K0.92×
35Kentucky~7K0.91×
36New Mexico~3K0.91×
37Delaware~2K0.91×
38Louisiana~7K0.90×
39New Hampshire~2K0.88×
40Rhode Island~2K0.88×
41Maine~2K0.87×
42West Virginia~2K0.86×
43Michigan~10K0.85×
44Illinois~20K0.84×
45Wisconsin~8K0.84×
46Connecticut~5K0.81×
47Pennsylvania~20K0.80×
48Massachusetts~9K0.78×
49New Jersey~10K0.77×
50New York~20K0.71×
Fig. 06

Affinity by region

Affinity by region — John C. Maxwell, United States
0.71×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the John C. Maxwell audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for John C. Maxwell audience
#·InterestCategoryAffinity×
01Melissa Joan HartMovies & TV11.22×
02Tori KellyMusic & Radio11.17×
03Peter ThielBusiness & Career11.13×
04Gene SimmonsMusic & Radio9.13×
05Candace Cameron BureMovies & TV9.08×
06Hacksaw RidgeMovies & TV9.01×
07Lacey ChabertMovies & TV8.97×
08Time managementBusiness & Career7.34×
09Motivational speakingBusiness & Career6.68×
10Judy GarlandMovies & TV6.24×
11PhilanthropyArts & Culture6.20×
12Master of Business AdministrationBusiness & Career4.38×
13Diaper bagKids & Family4.16×
14Property finderHome & Garden2.86×
15FedExBusiness & Career2.73×
16Hair ExtensionsBeauty & Wellness2.72×
17Mortgage loansBusiness & Career1.99×
18Sam's ClubShopping1.76×
19ReligionBusiness & Career1.64×
20PinterestInternet & Social Media1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the John C. Maxwell audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by John C. Maxwell audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.15×
SpiritualityBALANCE1.65×
Convenience OrientationPREMIUM1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by John C. Maxwell audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.78×
Pet OwnershipJOY0.86×
Design AffinityPREMIUM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does John C. Maxwell have in United States?

John C. Maxwell has an estimated audience of 603,862 people in United States, concentrated in California and Texas.

02

What is the gender split and age of John C. Maxwell fans?

57.9% of John C. Maxwell fans are female, 42.1% are male, with an average age of 41.9 years.

03

Which brands do John C. Maxwell fans like most?

John C. Maxwell fans show strongest brand affinity for Philanthropy (6.2×), Motivational speaking (6.68×), and Peter Thiel (11.13×) over the country average.

04

Where do John C. Maxwell fans live in United States?

John C. Maxwell fans in United States are most concentrated in California (reach ~70K), Texas (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do John C. Maxwell fans also like?

Beyond John C. Maxwell itself, the audience over-indexes on Motivational speaking (6.68×), Peter Thiel (11.13×), Time management (7.34×), and Diaper bag (4.16×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Author audiences in United States

See John C. Maxwell audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for John C. Maxwell. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →