Joker (2012 film) Audience in United States

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Joker (2012 film) has an estimated audience of 2,702,950 people in United States. 39.3% are female, 60.7% are male, average age 29.0. Top regions: California, Texas, Florida. Top brand affinities: Home construction, Chili con carne, ABC 7 Chicago, Winemaking, WESH.

The average Joker (2012 film) fan in United States is 29.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Home construction, Chili con carne, ABC 7 Chicago, with strongest over-indexing on Home construction (1.62× the country average). Demographically, the Joker (2012 film) audience skews more male with an average age of 29.0, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Joker (2012 film) fans

Demographic split for Joker (2012 film) audience in United States
MetricValue
Female39.3%
Male60.7%
Average age29.0
Estimated audience size2,702,950

Audience persona

The typical Joker (2012 film) fan in United States is more male, around 29.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Home construction.

Top regions in United States

Top regions ranked by reach for Joker (2012 film) in United States
RegionReachAffinity
California391,2571.32×
Texas305,0981.31×
Florida205,3131.12×
New York167,5461.11×
Illinois101,7921.13×
Georgia97,7911.17×
Pennsylvania93,1421.02×
Ohio86,7511.04×
North Carolina82,7311.02×
Michigan75,9761.07×
Arizona74,0571.34×
New Jersey70,6991.03×
Virginia66,1901.01×
Tennessee58,1961.07×
Washington53,9901×
Indiana52,1171.06×
Massachusetts50,6370.95×
Maryland47,3411.02×
Missouri45,4491.04×
Colorado43,7041.03×
Alabama42,3631.12×
South Carolina40,6151×
Louisiana38,0331.09×
Wisconsin35,8770.88×
Kentucky35,8531.06×
Minnesota35,8130.92×
Oklahoma34,6931.16×
Nevada30,7311.18×
Oregon29,8770.96×
Utah29,1021.2×
Connecticut27,1731×
Kansas21,5981.01×
Arkansas21,3850.96×
Mississippi21,3710.96×
Iowa20,1950.91×
New Mexico16,0571.18×
Idaho12,9890.96×
Nebraska12,2930.91×
West Virginia10,6670.85×
Hawaii9,8750.85×
New Hampshire8,5590.8×
Maine8,0930.84×
Rhode Island7,7650.9×
Delaware6,9480.93×
Washington, District of Columbia6,2990.78×
Montana6,1010.81×
Alaska5,1120.88×
South Dakota4,7190.76×
North Dakota4,5950.83×
Vermont3,2910.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Joker (2012 film) audience
BrandAffinityCategory
Home construction1.62×Home & Garden
Chili con carne3.04×Food & Beverages
ABC 7 Chicago1.56×Movies & TV
Winemaking1.58×Food & Beverages
WESH1.67×Movies & TV
Graham Greene2.01×Literature
nbc chicago1.53×Movies & TV
Mike Conley, Jr.2.32×Sports
Jabberwocky (band)2.26×Music & Radio
Intraocular lens2.95×Health
Cultural studies2.14×Business & Career
Overtone1.56×Beauty & Wellness
Italian Market, Philadelphia1.89×
Warning sign1.52×Cars & Mobility
Dalit2.72×Politics & Society
Nielsen Corporation2.31×Business & Career
Iguala1.69×Travel & Leisure
Otto Graham2.09×Sports
Pat's King of Steaks1.61×
Yoga Journal1.67×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Joker (2012 film) audience
TraitClusterScore
Early Adopter MentalityPOWER1.22
ExtroversionTHRILL1.12
Urban LifestyleOPEN1.06
Need for SecurityCONSERVATISM1.02
Social Media UsageJOY0.95
Risk AppetiteTHRILL0.91

Worldwide distribution

Worldwide audience distribution share by country for Joker (2012 film)
CountryShare
United States25.9%
Germany8.5%
India7.4%

See Joker (2012 film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Joker (2012 film) have in United States?

Joker (2012 film) has an estimated audience of 2,702,950 people in United States, concentrated in California and Texas.

What is the gender split and age of Joker (2012 film) fans?

39.3% of Joker (2012 film) fans are female, 60.7% are male, with an average age of 29.0 years.

Which brands do Joker (2012 film) fans like most?

Joker (2012 film) fans show strongest brand affinity for Home construction (1.62×), Chili con carne (3.04×), and ABC 7 Chicago (1.56×) over the country average.

Where do Joker (2012 film) fans live in United States?

Joker (2012 film) fans in United States are most concentrated in California (reach 391,257), Texas (reach 305,098), and Florida (reach 205,313). These three regions account for the largest share of the active audience.

What other brands do Joker (2012 film) fans also like?

Beyond Joker (2012 film) itself, the audience over-indexes on Chili con carne (3.04×), ABC 7 Chicago (1.56×), Winemaking (1.58×), and WESH (1.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Joker (2012 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.