Rascasse Audience Intelligence

Kelly Wearstler Audience in United States

A data profile of the people who buy, follow and care about Kelly Wearstler in United States — modelled from more than twelve digital signal sources. Kelly Wearstler has an estimated audience of 286,535 people in United States.

#74among Social media influencer in United States#12383among Person in United States#1706in Home & Garden

The average Kelly Wearstler fan in United States is 40.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Jennifer Love Hewitt, Sam Rockwell, James Franco, with strongest over-indexing on Jennifer Love Hewitt (60.95× the country average).

Demographically, the Kelly Wearstler audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Design Affinity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kelly Wearstler fan in United States is more female, around 40.6 years old, with strong Design Affinity tendencies and a notable affinity for Jennifer Love Hewitt.

Category: Home & Garden · Type: Person · Subtype: Social media influencer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kelly Wearstler profile in United States.

Audience size
287K
in United States
Gender
70.0%♀
30.0% male
Age
40.6
average years
Country rank
#49481
Person in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kelly Wearstler fans

70.0% are female, 30.0% are male, average age 40.6.

Fig. 02

Gender split

70.0%
Female
30.0%
Male
Demographic split for Kelly Wearstler audience in United States
MetricValue
Female70.0%
Male30.0%
Average age40.6
Estimated audience size286,535
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Kelly Wearstler audience in United States
Age bracketShare%
16-1915%
20-2919%
30-3922%
40-4922%
50+21%
Fig. 04

Worldwide distribution

42.3%

of the worldwide Kelly Wearstler audience comes from United States.

Worldwide audience distribution share by country for Kelly Wearstler
CountryShare
United States42.3%
United Kingdom6.2%
Italy5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kelly Wearstler audience in United States is strongest.

Fig. 05

Top regions by affinity

Kelly Wearstler fans by region: top regions in United States
#RegionReachAffinity×
01California~100K3.15×
02New York~40K2.69×
03Washington, District of Columbia~2K1.80×
04Colorado~6K1.37×
05Connecticut~4K1.37×
06Utah~4K1.37×
07Oregon~4K1.36×
08Massachusetts~7K1.31×
09Georgia~10K1.27×
10Washington~7K1.24×
11Florida~20K1.23×
12Texas~30K1.21×
13New Jersey~9K1.20×
14Illinois~10K1.17×
15Montana<1K1.11×
16Rhode Island<1K1.08×
17Vermont<1K1.05×
18Nevada~3K1.04×
19Hawaii~1K1.03×
20North Carolina~9K1.02×
21Arizona~6K0.99×
22Tennessee~6K0.98×
23South Carolina~4K0.98×
24Idaho~1K0.98×
25South Dakota<1K0.96×
26Maine<1K0.91×
27Alaska<1K0.91×
28North Dakota<1K0.91×
29Maryland~4K0.89×
30Virginia~6K0.88×
31Minnesota~4K0.88×
32Louisiana~3K0.86×
33Oklahoma~3K0.84×
34Arkansas~2K0.84×
35New Hampshire<1K0.84×
36Delaware<1K0.84×
37Kansas~2K0.83×
38West Virginia~1K0.82×
39Wisconsin~3K0.81×
40New Mexico~1K0.81×
41Michigan~6K0.80×
42Missouri~4K0.80×
43Mississippi~2K0.80×
44Nebraska~1K0.79×
45Pennsylvania~7K0.78×
46Alabama~3K0.75×
47Iowa~2K0.72×
48Ohio~6K0.70×
49Kentucky~3K0.70×
50Indiana~4K0.67×
Fig. 06

Affinity by region

Affinity by region — Kelly Wearstler, United States
0.67×1.00×3.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kelly Wearstler audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kelly Wearstler audience
#·InterestCategoryAffinity×
01Jennifer Love HewittMovies & TV60.95×
02Tim RothMovies & TV56.27×
03Hilary SwankMovies & TV54.12×
04Sam RockwellMovies & TV53.48×
05Rosario DawsonMovies & TV42.87×
06Matthew GoodeMovies & TV41.50×
07James FrancoMovies & TV31.60×
08Taron EgertonMovies & TV25.83×
09Michael ShannonMovies & TV25.73×
10Roche BoboisHome & Garden22.13×
11Melanie LynskeyMovies & TV20.00×
12Katee SackhoffMovies & TV20.00×
13Danish designHome & Garden12.56×
14NordstromShopping3.65×
15IKEAHome & Garden3.17×
16HandbagsFashion & Accessoires3.16×
17Home improvementHome & Garden2.64×
18WineFood & Beverages2.53×
19Alcoholic beveragesFood & Beverages2.07×
20CookingFood & Beverages2.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kelly Wearstler audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kelly Wearstler audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM5.43×
IndulgenceJOY2.70×
Quality AwarenessPREMIUM2.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kelly Wearstler audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.76×
Pet OwnershipJOY0.88×
Family OrientationCONSERVATISM1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kelly Wearstler have in United States?

Kelly Wearstler has an estimated audience of 286,535 people in United States, concentrated in California and New York.

02

What is the gender split and age of Kelly Wearstler fans?

70.0% of Kelly Wearstler fans are female, 30.0% are male, with an average age of 40.6 years.

03

Which brands do Kelly Wearstler fans like most?

Kelly Wearstler fans show strongest brand affinity for Jennifer Love Hewitt (60.95×), Sam Rockwell (53.48×), and James Franco (31.6×) over the country average.

04

Where do Kelly Wearstler fans live in United States?

Kelly Wearstler fans in United States are most concentrated in California (reach ~100K), New York (reach ~40K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Kelly Wearstler fans also like?

Beyond Kelly Wearstler itself, the audience over-indexes on Sam Rockwell (53.48×), James Franco (31.6×), Hilary Swank (54.12×), and Rosario Dawson (42.87×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Kelly Wearstler audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kelly Wearstler. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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