Kelly Wearstler Audience in United States

Kelly Wearstler has an estimated audience of 284,902 people in United States. 70.0% are female, 30.0% are male, average age 40.6. Top regions: California, New York, Texas. Top brand affinities: Sam Rockwell, Jennifer Love Hewitt, Hilary Swank, Matthew Goode, Autism Awareness.

The average Kelly Wearstler fan in United States is 40.6 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Sam Rockwell, Jennifer Love Hewitt, Hilary Swank, with strongest over-indexing on Sam Rockwell (63.35× the country average). Demographically, the Kelly Wearstler audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Person · Subtype: Social media influencer

Demographics of Kelly Wearstler fans

Demographic split for Kelly Wearstler audience in United States
MetricValue
Female70.0%
Male30.0%
Average age40.6
Estimated audience size284,902

Audience persona

The typical Kelly Wearstler fan in United States is more female, around 40.6 years old, with strong Design Affinity tendencies and a notable affinity for Sam Rockwell.

Top regions in United States

Top regions ranked by reach for Kelly Wearstler in United States
RegionReachAffinity
California101,9673.25×
New York45,9452.89×
Texas30,0741.23×
Florida23,7331.23×
Illinois12,3451.3×
Georgia11,7791.34×
New Jersey9,3501.29×
North Carolina9,0611.06×
Massachusetts8,2621.47×
Pennsylvania7,3620.77×
Washington7,3311.28×
Colorado6,6891.49×
Virginia5,9960.86×
Michigan5,9890.8×
Tennessee5,7561.01×
Ohio5,7360.65×
Arizona5,6840.98×
Oregon4,8641.49×
Maryland4,5420.93×
South Carolina4,5351.06×
Connecticut4,1341.45×
Utah3,7721.48×
Minnesota3,4880.85×
Missouri3,3020.72×
Nevada3,0571.11×
Louisiana3,0100.82×
Wisconsin2,9970.7×
Indiana2,7640.53×
Alabama2,6930.68×
Oklahoma2,2520.71×
Kentucky1,9900.56×
Washington, District of Columbia1,8992.22×
Arkansas1,7150.73×
Mississippi1,4550.62×
Kansas1,4320.64×
Hawaii1,2711.04×
Idaho1,2300.86×
Rhode Island1,0081.11×
Iowa9770.42×
Maine8680.85×
New Mexico8060.56×
Nebraska7400.52×
Montana6840.87×
New Hampshire6660.59×
Vermont5641.13×
West Virginia5020.38×
Delaware4050.51×
South Dakota3190.48×
Alaska2830.46×
North Dakota2560.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kelly Wearstler audience
BrandAffinityCategory
Sam Rockwell63.35×Movies & TV
Jennifer Love Hewitt35.56×Movies & TV
Hilary Swank65.82×Movies & TV
Matthew Goode49.31×Movies & TV
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Tim Roth60.56×Movies & TV
James Franco20.14×Movies & TV
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Danish design19.68×Home & Garden
Michael Shannon26.87×Movies & TV
Rosario Dawson24.28×Movies & TV
Melanie Lynskey20×Movies & TV
Income tax13.19×Business & Career
Scandinavian design18.65×Home & Garden
Kia Sportage20×Cars & Mobility
Roche Bobois25.58×Home & Garden
Herman Miller (manufacturer)20.69×Home & Garden
Katee Sackhoff20×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kelly Wearstler audience
TraitClusterScore
Design AffinityPREMIUM7.15
Quality AwarenessPREMIUM2.3
Luxury OrientationPREMIUM1.74
DIY MentalityTHRILL1.7
IndulgenceJOY1.67
PatriotismCONSERVATISM1.57

Worldwide distribution

Worldwide audience distribution share by country for Kelly Wearstler
CountryShare
United States42.9%
United Kingdom6.2%
Italy4.8%

See Kelly Wearstler audiences in other countries

More Social media influencer audiences in United States

Frequently asked questions

How many fans does Kelly Wearstler have in United States?

Kelly Wearstler has an estimated audience of 284,902 people in United States, concentrated in California and New York.

What is the gender split and age of Kelly Wearstler fans?

70.0% of Kelly Wearstler fans are female, 30.0% are male, with an average age of 40.6 years.

Which brands do Kelly Wearstler fans like most?

Kelly Wearstler fans show strongest brand affinity for Sam Rockwell (63.35×), Jennifer Love Hewitt (35.56×), and Hilary Swank (65.82×) over the country average.

Where do Kelly Wearstler fans live in United States?

Kelly Wearstler fans in United States are most concentrated in California (reach 101,967), New York (reach 45,945), and Texas (reach 30,074). These three regions account for the largest share of the active audience.

What other brands do Kelly Wearstler fans also like?

Beyond Kelly Wearstler itself, the audience over-indexes on Jennifer Love Hewitt (35.56×), Hilary Swank (65.82×), Matthew Goode (49.31×), and Autism Awareness (19.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kelly Wearstler. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.