King Arthur Audience in United States

King Arthur logo

King Arthur has an estimated audience of 1,291,999 people in United States. 45.1% are female, 54.9% are male, average age 37.6. Top regions: California, Texas, Florida. Top brand affinities: 3D printing, Winemaking, ABC 7 Chicago, nbc chicago, WESH.

The average King Arthur fan in United States is 37.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include 3D printing, Winemaking, ABC 7 Chicago, with strongest over-indexing on 3D printing (1.78× the country average). Demographically, the King Arthur audience skews balanced with an average age of 37.6, and over-indexes on personality traits such as Extroversion, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of King Arthur fans

Demographic split for King Arthur audience in United States
MetricValue
Female45.1%
Male54.9%
Average age37.6
Estimated audience size1,291,999

Audience persona

The typical King Arthur fan in United States is balanced, around 37.6 years old, with strong Extroversion tendencies and a notable affinity for 3D printing.

Top regions in United States

Top regions ranked by reach for King Arthur in United States
RegionReachAffinity
California136,6050.96×
Texas103,9150.94×
Florida80,7380.92×
New York59,0040.82×
Arizona45,8371.74×
Pennsylvania37,2840.86×
Illinois36,8260.86×
Michigan34,0111.01×
Ohio33,3180.84×
North Carolina32,5950.84×
Georgia32,0530.81×
Washington28,9971.12×
Virginia28,4500.9×
Massachusetts26,2581.03×
New Jersey24,6790.75×
Colorado22,8111.12×
Tennessee21,2630.82×
Indiana20,8960.89×
Minnesota19,1181.03×
Alabama18,8251.04×
Wisconsin18,6650.96×
Missouri18,5130.89×
Maryland16,7240.75×
Utah16,5091.43×
Oregon15,5101.05×
South Carolina15,0970.78×
Kentucky13,6480.84×
Oklahoma13,4860.94×
Connecticut12,5210.97×
Nevada12,2750.98×
Kansas12,1171.19×
Louisiana11,7320.7×
Iowa9,9880.94×
Idaho9,1261.41×
Arkansas8,6680.81×
New Hampshire7,7971.53×
Mississippi7,2160.68×
New Mexico6,6761.03×
Nebraska6,0830.94×
Maine5,4941.19×
Alaska5,0571.83×
West Virginia4,8180.8×
Hawaii4,7470.85×
Montana4,5201.26×
Vermont4,3421.91×
Rhode Island3,6610.89×
South Dakota3,0461.02×
North Dakota2,5700.97×
Delaware2,4680.69×
Washington, District of Columbia2,3410.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for King Arthur audience
BrandAffinityCategory
3D printing1.78×Technology & Electronics
Winemaking1.89×Food & Beverages
ABC 7 Chicago1.71×Movies & TV
nbc chicago2.22×Movies & TV
WESH1.82×Movies & TV
WESH 2 News1.51×Movies & TV
WFTV1.76×Movies & TV
Atkins diet1.52×Health
Temple Grandin2×Literature
Fox 13 News1.67×Movies & TV
WSVN1.75×Movies & TV
Mike Conley, Jr.1.82×Sports
Temple Grandin1.61×Literature
Oliver Platt1.74×Movies & TV
Chili con carne1.54×Food & Beverages
Nielsen Corporation3.57×Business & Career
Al Ahly SC1.5×Sports
Ironmongery1.72×Home & Garden
Boracay1.52×Travel & Leisure
Prozis2×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by King Arthur audience
TraitClusterScore
ExtroversionTHRILL1.25
IndividualismJOY1.13
Convenience OrientationPREMIUM1.05
Early Adopter MentalityPOWER1.04
IndulgenceJOY1.02
Family OrientationCONSERVATISM1.01

Worldwide distribution

Worldwide audience distribution share by country for King Arthur
CountryShare
United States26.6%
United Kingdom25.7%
Italy5.3%

See King Arthur audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does King Arthur have in United States?

King Arthur has an estimated audience of 1,291,999 people in United States, concentrated in California and Texas.

What is the gender split and age of King Arthur fans?

45.1% of King Arthur fans are female, 54.9% are male, with an average age of 37.6 years.

Which brands do King Arthur fans like most?

King Arthur fans show strongest brand affinity for 3D printing (1.78×), Winemaking (1.89×), and ABC 7 Chicago (1.71×) over the country average.

Where do King Arthur fans live in United States?

King Arthur fans in United States are most concentrated in California (reach 136,605), Texas (reach 103,915), and Florida (reach 80,738). These three regions account for the largest share of the active audience.

What other brands do King Arthur fans also like?

Beyond King Arthur itself, the audience over-indexes on Winemaking (1.89×), ABC 7 Chicago (1.71×), nbc chicago (2.22×), and WESH (1.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for King Arthur. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.