King Gizzard & the Lizard Wizard Audience in United States

King Gizzard & the Lizard Wizard logo

King Gizzard & the Lizard Wizard has an estimated audience of 147,090 people in United States. 57.1% are female, 42.9% are male, average age 28.1. Top regions: California, Texas, New York. Top brand affinities: Stephen Lang, Mac DeMarco, Tame Impala, Resident Advisor, Autism Awareness.

The average King Gizzard & the Lizard Wizard fan in United States is 28.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Stephen Lang, Mac DeMarco, Tame Impala, with strongest over-indexing on Stephen Lang (160.93× the country average). Demographically, the King Gizzard & the Lizard Wizard audience skews more female with an average age of 28.1, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of King Gizzard & the Lizard Wizard fans

Demographic split for King Gizzard & the Lizard Wizard audience in United States
MetricValue
Female57.1%
Male42.9%
Average age28.1
Estimated audience size147,090

Audience persona

The typical King Gizzard & the Lizard Wizard fan in United States is more female, around 28.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Stephen Lang.

Top regions in United States

Top regions ranked by reach for King Gizzard & the Lizard Wizard in United States
RegionReachAffinity
California36,9070.87×
Texas23,4170.71×
New York19,7850.92×
Florida16,7070.64×
Colorado15,3432.54×
Pennsylvania13,5331.05×
Illinois13,3901.05×
Ohio13,2371.12×
Washington11,8881.54×
North Carolina9,6990.84×
Tennessee9,6471.25×
Virginia9,4791.01×
Georgia8,7850.74×
Massachusetts8,6641.15×
Michigan8,4700.84×
Oregon7,5861.72×
New Jersey7,3850.76×
Arizona6,9780.89×
Missouri6,4601.04×
Wisconsin6,4261.11×
Indiana6,0730.87×
Minnesota5,7621.05×
Kentucky5,1091.06×
Maryland4,7510.72×
Oklahoma4,2911.01×
Louisiana4,0180.81×
Connecticut4,0051.04×
South Carolina3,8720.67×
Arkansas3,2341.02×
Alabama3,1640.59×
Maine3,0812.24×
Nevada3,0370.82×
Utah2,9550.86×
New Mexico2,3701.23×
Nebraska2,3461.22×
Iowa2,2860.72×
Kansas2,2150.73×
Delaware1,8111.71×
New Hampshire1,7231.14×
Mississippi1,5590.49×
Idaho1,4000.73×
Rhode Island1,3831.13×
Washington, District of Columbia1,2671.1×
West Virginia1,1830.66×
Vermont1,0791.6×
Montana1,0460.98×
Alaska6450.79×
Hawaii5940.36×
South Dakota4660.53×
Wyoming4440.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for King Gizzard & the Lizard Wizard audience
BrandAffinityCategory
Stephen Lang160.93×Movies & TV
Mac DeMarco76.62×Music & Radio
Tame Impala41.21×Music & Radio
Resident Advisor39.73×Music & Radio
Autism Awareness12.77×Health
Gorillaz22.14×Music & Radio
Bon Iver39.75×Music & Radio
Diabetes mellitus awareness8.38×Health
Julian Casablancas44.15×Music & Radio
Arctic Monkeys33.02×Music & Radio
MGMT22.83×Music & Radio
The Kooks98.76×Music & Radio
Rick and Morty7.25×Movies & TV
Microblogging8.58×Technology & Electronics
Singer-songwriter3.85×Music & Radio
Travis Barker17.89×Music & Radio
Dungeons & Dragons8.91×Games
Anime and manga fandom4.51×Literature
Income tax8.9×Business & Career
Disneyland Paris8.54×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by King Gizzard & the Lizard Wizard audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.43
SustainabilityBALANCE2.03
TraditionCONSERVATISM1.91
Early Adopter MentalityPOWER1.84
Urban LifestyleOPEN1.57
MindfulnessBALANCE1.32

Worldwide distribution

Worldwide audience distribution share by country for King Gizzard & the Lizard Wizard
CountryShare
United States39.2%
Australia8.5%
Germany8.2%

See King Gizzard & the Lizard Wizard audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does King Gizzard & the Lizard Wizard have in United States?

King Gizzard & the Lizard Wizard has an estimated audience of 147,090 people in United States, concentrated in California and Texas.

What is the gender split and age of King Gizzard & the Lizard Wizard fans?

57.1% of King Gizzard & the Lizard Wizard fans are female, 42.9% are male, with an average age of 28.1 years.

Which brands do King Gizzard & the Lizard Wizard fans like most?

King Gizzard & the Lizard Wizard fans show strongest brand affinity for Stephen Lang (160.93×), Mac DeMarco (76.62×), and Tame Impala (41.21×) over the country average.

Where do King Gizzard & the Lizard Wizard fans live in United States?

King Gizzard & the Lizard Wizard fans in United States are most concentrated in California (reach 36,907), Texas (reach 23,417), and New York (reach 19,785). These three regions account for the largest share of the active audience.

What other brands do King Gizzard & the Lizard Wizard fans also like?

Beyond King Gizzard & the Lizard Wizard itself, the audience over-indexes on Mac DeMarco (76.62×), Tame Impala (41.21×), Resident Advisor (39.73×), and Autism Awareness (12.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for King Gizzard & the Lizard Wizard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.