Rascasse Audience Intelligence

King Princess Audience in United States

A data profile of the people who buy, follow and care about King Princess in United States — modelled from more than twelve digital signal sources. King Princess has an estimated audience of 656,784 people in United States.

#653among Singer-songwriter in United States#7320among Person in United States#4237in Music & Radio

The average King Princess fan in United States is 33.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Oysho, Sabrina Carpenter, Sia, with strongest over-indexing on Oysho (60.19× the country average).

Demographically, the King Princess audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Mindfulness, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical King Princess fan in United States is more female, around 33.9 years old, with strong Mindfulness tendencies and a notable affinity for Oysho.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the King Princess profile in United States.

Audience size
657K
in United States
Gender
58.9%♀
41.1% male
Age
33.9
average years
Country rank
#31056
Person in United States
Fig. 01

Search interest · 12-month trend

+15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of King Princess fans

58.9% are female, 41.1% are male, average age 33.9.

Fig. 02

Gender split

58.9%
Female
41.1%
Male
Demographic split for King Princess audience in United States
MetricValue
Female58.9%
Male41.1%
Average age33.9
Estimated audience size656,784
Fig. 03

Age distribution

Ø 33.9
average years
Age distribution of the King Princess audience in United States
Age bracketShare%
16-1935%
20-2923%
30-3915%
40-4914%
50+13%
Fig. 04

Worldwide distribution

58.1%

of the worldwide King Princess audience comes from United States.

Worldwide audience distribution share by country for King Princess
CountryShare
United States58.1%
United Kingdom6.9%
Canada5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the King Princess audience in United States is strongest.

Fig. 05

Top regions by affinity

King Princess fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~10K1.48×
02New York~50K1.46×
03Vermont~2K1.46×
04Massachusetts~20K1.45×
05Washington, District of Columbia~3K1.44×
06Washington~20K1.36×
07Maine~3K1.32×
08Wisconsin~10K1.31×
09Minnesota~10K1.26×
10Colorado~10K1.22×
11Connecticut~8K1.20×
12Utah~7K1.19×
13Rhode Island~2K1.16×
14New Hampshire~3K1.14×
15California~80K1.13×
16Illinois~20K1.10×
17Montana~2K1.09×
18Pennsylvania~20K1.07×
19Missouri~10K1.06×
20Idaho~3K1.06×
21Michigan~20K1.03×
22Kansas~5K0.98×
23Delaware~2K0.97×
24Tennessee~10K0.96×
25New Jersey~20K0.94×
26Virginia~10K0.94×
27Maryland~10K0.94×
28Iowa~5K0.94×
29Nebraska~3K0.94×
30Arizona~10K0.92×
31Ohio~20K0.91×
32Indiana~10K0.89×
33Alaska~1K0.89×
34New Mexico~3K0.88×
35North Carolina~20K0.86×
36Kentucky~7K0.86×
37South Dakota~1K0.86×
38Oklahoma~6K0.85×
39Hawaii~2K0.85×
40North Dakota~1K0.84×
41Florida~40K0.82×
42Nevada~5K0.81×
43Georgia~20K0.80×
44Arkansas~4K0.80×
45West Virginia~2K0.79×
46Texas~40K0.76×
47South Carolina~7K0.75×
48Louisiana~6K0.74×
49Alabama~6K0.69×
50Mississippi~4K0.67×
Fig. 06

Affinity by region

Affinity by region — King Princess, United States
0.67×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the King Princess audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for King Princess audience
#·InterestCategoryAffinity×
01OyshoFashion & Accessoires60.19×
02Lie to MeMovies & TV34.12×
03SiaMusic & Radio31.78×
04Ellie GouldingMusic & Radio16.60×
05Jim ParsonsMovies & TV15.00×
06Matt BomerMovies & TV14.64×
07Sabrina CarpenterMusic & Radio12.65×
08Obsessed (2009 film)Movies & TV10.66×
09Neil Patrick HarrisMovies & TV10.05×
10Patricia ArquetteMovies & TV9.39×
11Michelle MonaghanMovies & TV9.37×
12Boy GeorgeMusic & Radio8.13×
13Kristen StewartMovies & TV7.95×
14Charli XCXMusic & Radio7.48×
15Alison BrieMovies & TV6.42×
16Madison BeerMusic & Radio6.04×
17Harry StylesMusic & Radio5.26×
18Anne HathawayMovies & TV4.66×
19Millie Bobby BrownMovies & TV3.36×
20Britney SpearsMusic & Radio2.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the King Princess audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by King Princess audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.30×
Price SensitivityPREMIUM1.25×
IndulgenceJOY1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by King Princess audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.78×
DIY MentalityTHRILL0.80×
Quality AwarenessPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does King Princess have in United States?

King Princess has an estimated audience of 656,784 people in United States, concentrated in California and New York.

02

What is the gender split and age of King Princess fans?

58.9% of King Princess fans are female, 41.1% are male, with an average age of 33.9 years.

03

Which brands do King Princess fans like most?

King Princess fans show strongest brand affinity for Oysho (60.19×), Sabrina Carpenter (12.65×), and Sia (31.78×) over the country average.

04

Where do King Princess fans live in United States?

King Princess fans in United States are most concentrated in California (reach ~80K), New York (reach ~50K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do King Princess fans also like?

Beyond King Princess itself, the audience over-indexes on Sabrina Carpenter (12.65×), Sia (31.78×), Obsessed (2009 film) (10.66×), and Jim Parsons (15×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See King Princess audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for King Princess. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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