Knot Audience in United States

Knot logo

Knot has an estimated audience of 4,144,788 people in United States. 76.8% are female, 23.2% are male, average age 36.9. Top regions: California, Texas, Florida. Top brand affinities: Bank account, Cachorro, Mothercare, Paul Dano, Julius Caesar (play).

The average Knot fan in United States is 36.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Bank account, Cachorro, Mothercare, with strongest over-indexing on Bank account (3.18× the country average). Demographically, the Knot audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Risk Appetite, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Knot fans

Demographic split for Knot audience in United States
MetricValue
Female76.8%
Male23.2%
Average age36.9
Estimated audience size4,144,788

Audience persona

The typical Knot fan in United States is more female, around 36.9 years old, with strong Risk Appetite tendencies and a notable affinity for Bank account.

Top regions in United States

Top regions ranked by reach for Knot in United States
RegionReachAffinity
California498,7661.09×
Texas340,2600.95×
Florida239,2340.85×
New York210,0820.91×
Illinois142,3621.03×
Pennsylvania135,9290.97×
Ohio132,6921.04×
Georgia120,2990.94×
North Carolina118,3480.95×
Michigan107,3530.99×
New Jersey98,2360.93×
Washington93,4161.12×
Virginia92,3560.91×
Tennessee82,2520.99×
Massachusetts81,7281×
Indiana78,6401.04×
Minnesota77,8071.31×
Arizona75,2890.89×
Missouri69,7611.04×
Wisconsin69,5071.11×
Colorado62,5730.96×
Alabama61,7911.07×
Maryland59,7170.84×
South Carolina58,8540.94×
Louisiana54,8891.03×
Kentucky49,4740.95×
Oklahoma48,7101.06×
Oregon46,6170.98×
Iowa44,5041.3×
Connecticut40,0690.96×
Kansas38,0511.16×
Utah35,4440.95×
Arkansas34,1061×
Mississippi31,8310.93×
Nevada29,5850.74×
Nebraska25,4231.22×
Idaho19,9690.96×
Hawaii18,2301.02×
New Hampshire16,3061×
New Mexico16,2640.78×
West Virginia15,4420.8×
Maine15,0921.02×
Montana12,2351.06×
Rhode Island12,1090.92×
Alaska11,8011.33×
North Dakota11,7321.38×
South Dakota11,6981.22×
Washington, District of Columbia9,6560.78×
Delaware9,1130.8×
Vermont6,5100.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Knot audience
BrandAffinityCategory
Bank account3.18×Business & Career
Cachorro2.98×Pets & Animals
Mothercare1.63×Kids & Family
Paul Dano1.67×Movies & TV
Julius Caesar (play)1.63×
E-box3.08×Health
Tierra Cali1.8×Travel & Leisure
English literature1.62×Literature
Google Wallet1.58×Technology & Electronics
Leprechaun2.09×Literature
Ellen Burstyn1.68×Movies & TV
Buenavista (Madrid)1.66×Travel & Leisure
E-box2.13×Health
Sacred Heart Catholic Church (Dubuque, Iowa)1.87×Politics & Society
Boracay1.54×Travel & Leisure
Divergent series1.95×Movies & TV
Celtic punk1.59×Music & Radio
My Three Sons2.05×Movies & TV
WAOW2.49×Movies & TV
Brookside1.76×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Knot audience
TraitClusterScore
Risk AppetiteTHRILL1.85
Design AffinityPREMIUM1.72
DIY MentalityTHRILL1.55
IndulgenceJOY1.39
Sports ActivityPOWER1.38
SustainabilityBALANCE1.35

Worldwide distribution

Worldwide audience distribution share by country for Knot
CountryShare
United States46.1%
United Kingdom7.5%
Taiwan6.9%

See Knot audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Knot have in United States?

Knot has an estimated audience of 4,144,788 people in United States, concentrated in California and Texas.

What is the gender split and age of Knot fans?

76.8% of Knot fans are female, 23.2% are male, with an average age of 36.9 years.

Which brands do Knot fans like most?

Knot fans show strongest brand affinity for Bank account (3.18×), Cachorro (2.98×), and Mothercare (1.63×) over the country average.

Where do Knot fans live in United States?

Knot fans in United States are most concentrated in California (reach 498,766), Texas (reach 340,260), and Florida (reach 239,234). These three regions account for the largest share of the active audience.

What other brands do Knot fans also like?

Beyond Knot itself, the audience over-indexes on Cachorro (2.98×), Mothercare (1.63×), Paul Dano (1.67×), and Julius Caesar (play) (1.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Knot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.