Letgo Audience in United States

Letgo logo

Letgo has an estimated audience of 1,653,894 people in United States. 61.7% are female, 38.3% are male, average age 34.6. Top regions: California, Texas, Florida. Top brand affinities: Combat sport, Racing, Biblical inspiration, Lebanese cuisine, Sin Embargo MX.

The average Letgo fan in United States is 34.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Combat sport, Racing, Biblical inspiration, with strongest over-indexing on Combat sport (1.85× the country average). Demographically, the Letgo audience skews more female with an average age of 34.6, and over-indexes on personality traits such as Need for Security, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Website / Newspaper / Magazine

Demographics of Letgo fans

Demographic split for Letgo audience in United States
MetricValue
Female61.7%
Male38.3%
Average age34.6
Estimated audience size1,653,894

Audience persona

The typical Letgo fan in United States is more female, around 34.6 years old, with strong Need for Security tendencies and a notable affinity for Combat sport.

Top regions in United States

Top regions ranked by reach for Letgo in United States
RegionReachAffinity
California268,4001.48×
Texas178,9331.26×
Florida162,0111.45×
New York122,1351.32×
Georgia68,2401.34×
Pennsylvania65,2921.17×
Illinois63,1421.15×
North Carolina57,2161.15×
Ohio55,9661.1×
New Jersey53,4541.27×
Virginia47,2131.17×
Michigan42,0880.97×
Arizona38,9061.15×
Tennessee34,9791.05×
Washington33,8731.02×
Massachusetts32,2760.99×
Maryland32,1611.13×
South Carolina30,5151.23×
Indiana29,9190.99×
Colorado29,9041.15×
Louisiana24,3821.14×
Missouri24,3130.91×
Alabama22,2070.96×
Nevada20,5731.29×
Wisconsin20,2660.81×
Minnesota19,9550.84×
Oregon19,0191×
Kentucky18,6110.9×
Oklahoma18,0390.98×
Connecticut17,7061.07×
Mississippi13,1880.97×
Arkansas13,1340.96×
Kansas11,7980.91×
Utah11,2460.76×
New Mexico10,8061.3×
Iowa10,7960.79×
West Virginia6,7580.88×
Nebraska6,7010.81×
Idaho6,5860.79×
New Hampshire6,0530.93×
Hawaii5,8990.83×
Rhode Island5,3521.02×
Delaware4,9431.08×
Washington, District of Columbia4,9030.99×
Maine4,4850.76×
Montana3,0750.67×
South Dakota2,4640.64×
Alaska2,1930.62×
North Dakota2,1540.63×
Vermont1,9620.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Letgo audience
BrandAffinityCategory
Combat sport1.85×Sports
Racing1.6×Cars & Mobility
Biblical inspiration2.48×Politics & Society
Lebanese cuisine2.11×Food & Beverages
Sin Embargo MX5.69×News
Ohio State Buckeyes women's basketball2.7×Sports
Overtone2.07×Beauty & Wellness
iPEC Coaching4.24×Business & Career
Chili con carne1.57×Food & Beverages
Thom Browne1.8×Fashion & Accessoires
Ellen Burstyn1.71×Movies & TV
Irrigation sprinkler1.6×Home & Garden
Life of Pi1.52×Movies & TV
York Minster3.56×Travel & Leisure
JB2.21×Music & Radio
Drinking Buddies2.47×Movies & TV
Totally Spies!1.68×Movies & TV
Isabela (province)1.8×
Warning sign1.57×Cars & Mobility
Ohio State Buckeyes women's basketball1.56×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Letgo audience
TraitClusterScore
Need for SecurityCONSERVATISM1.09
Price SensitivityPREMIUM1.09
Risk AppetiteTHRILL1.06
IndulgenceJOY0.99
Urban LifestyleOPEN0.95
ExtroversionTHRILL0.86

Worldwide distribution

Worldwide audience distribution share by country for Letgo
CountryShare
United States12.0%
Brazil5.5%
Japan2.5%

See Letgo audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Letgo have in United States?

Letgo has an estimated audience of 1,653,894 people in United States, concentrated in California and Texas.

What is the gender split and age of Letgo fans?

61.7% of Letgo fans are female, 38.3% are male, with an average age of 34.6 years.

Which brands do Letgo fans like most?

Letgo fans show strongest brand affinity for Combat sport (1.85×), Racing (1.6×), and Biblical inspiration (2.48×) over the country average.

Where do Letgo fans live in United States?

Letgo fans in United States are most concentrated in California (reach 268,400), Texas (reach 178,933), and Florida (reach 162,011). These three regions account for the largest share of the active audience.

What other brands do Letgo fans also like?

Beyond Letgo itself, the audience over-indexes on Racing (1.6×), Biblical inspiration (2.48×), Lebanese cuisine (2.11×), and Sin Embargo MX (5.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Letgo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.