Little Free Library Audience in United States

Little Free Library logo

Little Free Library has an estimated audience of 587,676 people in United States. 85.0% are female, 15.0% are male, average age 41.8. Top regions: California, Texas, Florida. Top brand affinities: Collectable, Whataburger, Saving, Necktie, WFTS-TV.

The average Little Free Library fan in United States is 41.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Collectable, Whataburger, Saving, with strongest over-indexing on Collectable (1.57× the country average). Demographically, the Little Free Library audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Community Orientation, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: NGO / Political Party · Subtype: Charity

Demographics of Little Free Library fans

Demographic split for Little Free Library audience in United States
MetricValue
Female85.0%
Male15.0%
Average age41.8
Estimated audience size587,676

Audience persona

The typical Little Free Library fan in United States is more female, around 41.8 years old, with strong Community Orientation tendencies and a notable affinity for Collectable.

Top regions in United States

Top regions ranked by reach for Little Free Library in United States
RegionReachAffinity
California94,5551.46×
Texas45,6850.9×
Florida30,9050.78×
New York28,8390.88×
Washington21,6621.84×
Pennsylvania17,6010.89×
Illinois17,2990.88×
North Carolina16,1390.91×
Massachusetts15,1111.31×
Virginia14,6361.02×
Oregon14,6192.17×
Ohio13,2540.73×
Michigan13,1940.86×
Georgia13,0820.72×
New Jersey12,1000.81×
Maryland11,7901.17×
Minnesota11,6561.38×
Colorado10,3221.11×
Wisconsin9,6861.1×
Indiana9,2860.86×
Arizona8,4260.7×
Tennessee8,0470.68×
South Carolina7,4860.85×
Missouri6,8680.73×
Connecticut6,7041.14×
Utah5,7101.08×
New Mexico5,3381.81×
Louisiana5,0890.67×
Alabama4,7610.58×
Washington, District of Columbia4,5422.57×
Oklahoma4,5120.69×
Kentucky4,4290.6×
Idaho4,1401.4×
Nebraska4,1011.39×
Iowa3,8710.8×
Kansas3,6620.79×
Arkansas3,6090.75×
Mississippi2,8760.59×
Maine2,8231.34×
Nevada2,7850.49×
New Hampshire2,6121.13×
Rhode Island1,8891.01×
Montana1,7951.1×
West Virginia1,4410.53×
Hawaii1,3220.52×
Delaware1,3140.81×
Vermont1,3081.27×
South Dakota1,2670.93×
Alaska9660.77×
Wyoming7740.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Little Free Library audience
BrandAffinityCategory
Collectable1.57×Kids & Family
Whataburger1.62×Food & Beverages
Saving1.65×Business & Career
Necktie2.84×Fashion & Accessoires
WFTS-TV2.55×Movies & TV
Paul Dano1.73×Movies & TV
Cachorros4.14×Pets & Animals
Fox & Friends1.54×Movies & TV
Kerala1.94×Travel & Leisure
English literature1.75×Literature
Enfamil1.69×Kids & Family
Al Ahly SC1.92×Sports
Nasal cavity1.82×Health
Buenavista (Madrid)1.54×Travel & Leisure
Parma2.04×Travel & Leisure
Mariel Hemingway1.53×Fashion & Accessoires
Celtic punk1.54×Music & Radio
International University of Business Agriculture and Technology1.51×Business & Career
Artillery1.88×Music & Radio
Príncipe1.55×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Little Free Library audience
TraitClusterScore
Community OrientationOPEN1.97
MindfulnessBALANCE1.7
DIY MentalityTHRILL1.48
Family OrientationCONSERVATISM1.48
SustainabilityBALANCE1.28
CreativityOPEN1.28

Worldwide distribution

Worldwide audience distribution share by country for Little Free Library
CountryShare
United States72.5%
Germany9.9%
Canada8.7%

See Little Free Library audiences in other countries

More Charity audiences in United States

Frequently asked questions

How many fans does Little Free Library have in United States?

Little Free Library has an estimated audience of 587,676 people in United States, concentrated in California and Texas.

What is the gender split and age of Little Free Library fans?

85.0% of Little Free Library fans are female, 15.0% are male, with an average age of 41.8 years.

Which brands do Little Free Library fans like most?

Little Free Library fans show strongest brand affinity for Collectable (1.57×), Whataburger (1.62×), and Saving (1.65×) over the country average.

Where do Little Free Library fans live in United States?

Little Free Library fans in United States are most concentrated in California (reach 94,555), Texas (reach 45,685), and Florida (reach 30,905). These three regions account for the largest share of the active audience.

What other brands do Little Free Library fans also like?

Beyond Little Free Library itself, the audience over-indexes on Whataburger (1.62×), Saving (1.65×), Necktie (2.84×), and WFTS-TV (2.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Little Free Library. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.