Live action Audience in United States

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Live action has an estimated audience of 4,313,624 people in United States. 62.4% are female, 37.6% are male, average age 43.5. Top regions: California, Texas, Florida. Top brand affinities: Israel, Jeep Wagoneer, Home staging, Jeep Grand Cherokee (WJ), Google Photos.

The average Live action fan in United States is 43.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Jeep Wagoneer, Home staging, with strongest over-indexing on Israel (4.48× the country average). Demographically, the Live action audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Topic

Demographics of Live action fans

Demographic split for Live action audience in United States
MetricValue
Female62.4%
Male37.6%
Average age43.5
Estimated audience size4,313,624

Audience persona

The typical Live action fan in United States is more female, around 43.5 years old, with strong Patriotism tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Live action in United States
RegionReachAffinity
California567,8921.2×
Texas421,1131.14×
Florida293,1101×
New York230,4200.96×
Illinois155,3871.08×
Pennsylvania141,9330.98×
Ohio138,7461.04×
North Carolina132,5251.02×
Virginia130,5921.24×
Georgia124,8210.94×
Arizona116,4011.32×
Michigan110,7310.98×
Tennessee93,2421.08×
New Jersey91,8430.84×
Washington90,6151.05×
Indiana86,2531.09×
Massachusetts84,4300.99×
Missouri74,8481.08×
Colorado74,0851.09×
Maryland72,4800.98×
Wisconsin63,3720.98×
South Carolina63,1870.97×
Minnesota62,9191.02×
Oregon62,8951.27×
Kentucky52,6520.97×
Oklahoma49,6011.04×
Alabama48,5710.81×
Kansas43,0291.27×
Louisiana42,9450.77×
Utah40,7971.06×
Connecticut39,3600.91×
Iowa38,2231.08×
Nevada33,3200.8×
Arkansas30,8330.87×
Mississippi26,3050.74×
Idaho24,8701.15×
Hawaii22,3561.21×
Nebraska22,3471.03×
New Mexico20,6260.95×
West Virginia19,9891×
Washington, District of Columbia16,6951.29×
New Hampshire16,2360.96×
Montana12,5831.05×
Maine12,5810.81×
Rhode Island11,0860.81×
Alaska9,4021.02×
South Dakota9,3970.94×
Delaware8,5450.72×
North Dakota7,6380.86×
Vermont5,8200.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Live action audience
BrandAffinityCategory
Israel4.48×Travel & Leisure
Jeep Wagoneer10.68×Cars & Mobility
Home staging4.74×Home & Garden
Jeep Grand Cherokee (WJ)5.48×Cars & Mobility
Google Photos1.71×Technology & Electronics
Jezebel (film)4.71×Movies & TV
Jill Scott3.32×Music & Radio
Nebraska Cornhuskers football2.02×Sports
TeachHUB2.07×Business & Career
JamBase5.92×Music & Radio
Jesse Plemons1.67×Movies & TV
Nancy Cartwright5.24×Movies & TV
Hog Hunting1.58×Sports
Insulin index6.41×Health
Urban horticulture1.51×Home & Garden
Kodiak, Alaska3.48×Travel & Leisure
Hocus Pocus1.98×Movies & TV
Strategic human resource planning3.72×Business & Career
Canon (music)7.13×Music & Radio
Huddle (software)4.1×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Live action audience
TraitClusterScore
PatriotismCONSERVATISM1.52
IndividualismJOY1.41
SpiritualityBALANCE1.32
ExtroversionTHRILL1.29
Community OrientationOPEN1.2
TraditionCONSERVATISM1.2

Worldwide distribution

Worldwide audience distribution share by country for Live action
CountryShare
United States42.0%
India11.0%
United Kingdom5.5%

See Live action audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Live action have in United States?

Live action has an estimated audience of 4,313,624 people in United States, concentrated in California and Texas.

What is the gender split and age of Live action fans?

62.4% of Live action fans are female, 37.6% are male, with an average age of 43.5 years.

Which brands do Live action fans like most?

Live action fans show strongest brand affinity for Israel (4.48×), Jeep Wagoneer (10.68×), and Home staging (4.74×) over the country average.

Where do Live action fans live in United States?

Live action fans in United States are most concentrated in California (reach 567,892), Texas (reach 421,113), and Florida (reach 293,110). These three regions account for the largest share of the active audience.

What other brands do Live action fans also like?

Beyond Live action itself, the audience over-indexes on Jeep Wagoneer (10.68×), Home staging (4.74×), Jeep Grand Cherokee (WJ) (5.48×), and Google Photos (1.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Live action. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.