Loaf Audience in United States

Loaf logo

Loaf has an estimated audience of 344,513 people in United States. 73.3% are female, 26.7% are male, average age 45.7. Top regions: California, Texas, Florida. Top brand affinities: Janitor, Isometric exercise, Product design, Metro Iztapalapa, The Devil's Rejects.

The average Loaf fan in United States is 45.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Janitor, Isometric exercise, Product design, with strongest over-indexing on Janitor (55.56× the country average). Demographically, the Loaf audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Urban Lifestyle, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand

Demographics of Loaf fans

Demographic split for Loaf audience in United States
MetricValue
Female73.3%
Male26.7%
Average age45.7
Estimated audience size344,513

Audience persona

The typical Loaf fan in United States is more female, around 45.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for Janitor.

Top regions in United States

Top regions ranked by reach for Loaf in United States
RegionReachAffinity
California51,8531.37×
Texas31,9481.08×
Florida25,8961.11×
New York24,4391.27×
North Carolina23,9802.31×
Illinois12,5061.09×
Pennsylvania10,8040.93×
Georgia10,7871.02×
New Jersey9,9071.13×
Virginia9,0881.08×
Ohio8,9100.84×
Michigan8,2720.92×
Washington8,2081.19×
Massachusetts7,4471.1×
Arizona7,0891.01×
Tennessee7,0151.02×
Maryland6,0201.02×
Indiana5,7980.92×
Colorado5,5011.01×
Missouri5,3560.96×
Minnesota5,0631.03×
Wisconsin4,7990.93×
South Carolina4,7490.92×
Louisiana4,2430.96×
Oregon4,2211.07×
Alabama4,1030.85×
Connecticut3,8631.12×
Kentucky3,7010.86×
Oklahoma3,3260.87×
Utah3,2011.04×
Nevada3,1880.96×
Arkansas2,9081.02×
Kansas2,5530.94×
Iowa2,3570.83×
Mississippi2,3490.83×
Idaho1,6500.95×
New Mexico1,5690.91×
Hawaii1,4951.01×
Nebraska1,4780.86×
Maine1,2511.01×
Washington, District of Columbia1,2251.18×
New Hampshire1,1570.85×
West Virginia1,0540.66×
Rhode Island9840.9×
Montana7970.83×
Delaware7720.81×
Alaska7471.01×
North Dakota6770.96×
South Dakota6030.76×
Vermont5860.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Loaf audience
BrandAffinityCategory
Janitor55.56×Home & Garden
Isometric exercise57.84×Sports
Product design10.03×Business & Career
Metro Iztapalapa129.71×Travel & Leisure
The Devil's Rejects20×Movies & TV
Indigenous Australian art25.13×Arts & Culture
UK garage9.05×Music & Radio
Stamp collecting5.78×Home & Garden
Home equity2.2×Home & Garden
Staycation3.56×Home & Garden
Mount Arafat58.41×Travel & Leisure
9NEWS (KUSA)4.72×Movies & TV
Hamden, Connecticut16.97×Travel & Leisure
JDSU2.49×Business & Career
Electrolyte3.71×Health
Laneige3.54×Beauty & Wellness
Layne Staley3.96×Music & Radio
Bergama54.42×Travel & Leisure
Word-of-mouth marketing20×Business & Career
Shiba Inu3.84×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Loaf audience
TraitClusterScore
Urban LifestyleOPEN2.2
Family OrientationCONSERVATISM1.46
Price SensitivityPREMIUM1.41
Luxury OrientationPREMIUM1.41
IndulgenceJOY1.36
LGBTQ+ IdentityOPEN1.35

Worldwide distribution

Worldwide audience distribution share by country for Loaf
CountryShare
United Kingdom58.1%
United States14.6%
Japan3.8%

See Loaf audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Loaf have in United States?

Loaf has an estimated audience of 344,513 people in United States, concentrated in California and Texas.

What is the gender split and age of Loaf fans?

73.3% of Loaf fans are female, 26.7% are male, with an average age of 45.7 years.

Which brands do Loaf fans like most?

Loaf fans show strongest brand affinity for Janitor (55.56×), Isometric exercise (57.84×), and Product design (10.03×) over the country average.

Where do Loaf fans live in United States?

Loaf fans in United States are most concentrated in California (reach 51,853), Texas (reach 31,948), and Florida (reach 25,896). These three regions account for the largest share of the active audience.

What other brands do Loaf fans also like?

Beyond Loaf itself, the audience over-indexes on Isometric exercise (57.84×), Product design (10.03×), Metro Iztapalapa (129.71×), and The Devil's Rejects (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Loaf. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.