Indigenous Australian art Audience in United States

Indigenous Australian art has an estimated audience of 348,024 people in United States. 60.6% are female, 39.4% are male, average age 40.8. Top regions: California, Texas, Florida. Top brand affinities: Product design, Electrolyte, Jesse Plemons, UK garage, Voter registration.
The average Indigenous Australian art fan in United States is 40.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Product design, Electrolyte, Jesse Plemons, with strongest over-indexing on Product design (22.46× the country average). Demographically, the Indigenous Australian art audience skews more female with an average age of 40.8, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Arts & Culture · Type: Topic
Demographics of Indigenous Australian art fans
| Metric | Value |
|---|---|
| Female | 60.6% |
| Male | 39.4% |
| Average age | 40.8 |
| Estimated audience size | 348,024 |
Audience persona
The typical Indigenous Australian art fan in United States is more female, around 40.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Product design.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 44,952 | 1.17× |
| Texas | 29,701 | 0.99× |
| Florida | 25,024 | 1.06× |
| New York | 21,295 | 1.09× |
| Georgia | 13,116 | 1.22× |
| North Carolina | 10,677 | 1.02× |
| Washington | 10,344 | 1.48× |
| Virginia | 9,532 | 1.12× |
| Pennsylvania | 9,462 | 0.81× |
| Illinois | 9,389 | 0.81× |
| New Jersey | 7,971 | 0.9× |
| Ohio | 7,830 | 0.73× |
| Massachusetts | 7,324 | 1.07× |
| Colorado | 6,940 | 1.27× |
| Michigan | 6,909 | 0.76× |
| Arizona | 6,576 | 0.93× |
| Oregon | 5,996 | 1.5× |
| Maryland | 5,892 | 0.98× |
| Tennessee | 5,860 | 0.84× |
| Indiana | 5,525 | 0.87× |
| Missouri | 4,839 | 0.86× |
| Utah | 4,695 | 1.51× |
| South Carolina | 4,093 | 0.78× |
| Wisconsin | 3,877 | 0.74× |
| Minnesota | 3,779 | 0.76× |
| Alabama | 3,701 | 0.76× |
| Kentucky | 3,662 | 0.84× |
| Connecticut | 3,393 | 0.97× |
| Washington, District of Columbia | 3,023 | 2.89× |
| Nevada | 2,995 | 0.89× |
| Oklahoma | 2,900 | 0.75× |
| Arkansas | 2,574 | 0.9× |
| Louisiana | 2,520 | 0.56× |
| Hawaii | 2,339 | 1.56× |
| Idaho | 2,209 | 1.27× |
| New Mexico | 2,170 | 1.24× |
| Mississippi | 2,142 | 0.75× |
| Iowa | 2,052 | 0.72× |
| Kansas | 1,873 | 0.68× |
| Nebraska | 1,301 | 0.75× |
| Maine | 1,240 | 0.99× |
| West Virginia | 1,196 | 0.74× |
| New Hampshire | 1,157 | 0.84× |
| Montana | 950 | 0.98× |
| Rhode Island | 910 | 0.82× |
| Vermont | 895 | 1.47× |
| Alaska | 830 | 1.12× |
| Delaware | 630 | 0.66× |
| South Dakota | 580 | 0.72× |
| North Dakota | 565 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Product design | 22.46× | Business & Career |
| Electrolyte | 15.59× | Health |
| Jesse Plemons | 9.52× | Movies & TV |
| UK garage | 10.21× | Music & Radio |
| Voter registration | 8.49× | Politics & Society |
| Isometric exercise | 15.03× | Sports |
| Natural rubber | 3.46× | Cars & Mobility |
| Kerala | 10.23× | Travel & Leisure |
| Nebraska Cornhuskers football | 4.11× | Sports |
| Collectable | 1.75× | Kids & Family |
| Elsword | 16.1× | Games |
| Pro-Ject | 3.66× | Music & Radio |
| Stamp collecting | 4.08× | Home & Garden |
| Steampunk | 4.22× | Fashion & Accessoires |
| Kento Yamazaki | 8.16× | Movies & TV |
| JDSU | 2.25× | Business & Career |
| Charlamagne Tha God | 5.64× | Movies & TV |
| Home staging | 2.93× | Home & Garden |
| Ludo (board game) | 6.09× | Games |
| Glossier | 2.81× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 3.8 |
| Community Orientation | OPEN | 3.73 |
| Sustainability | BALANCE | 2.05 |
| Tradition | CONSERVATISM | 1.96 |
| Pet Ownership | JOY | 1.91 |
| Individualism | JOY | 1.9 |
Worldwide distribution
| Country | Share |
|---|---|
| Australia | 57.0% |
| United States | 10.2% |
| Germany | 7.4% |
See Indigenous Australian art audiences in other countries
- Indigenous Australian art — Germany
- Indigenous Australian art — United Kingdom
- Indigenous Australian art — France
- Indigenous Australian art — Italy
- Indigenous Australian art — Spain
- Indigenous Australian art — Brazil
- Indigenous Australian art — Japan
- Indigenous Australian art — South Korea
- Indigenous Australian art — India
More Arts & Culture audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Indigenous Australian art have in United States?
Indigenous Australian art has an estimated audience of 348,024 people in United States, concentrated in California and Texas.
What is the gender split and age of Indigenous Australian art fans?
60.6% of Indigenous Australian art fans are female, 39.4% are male, with an average age of 40.8 years.
Which brands do Indigenous Australian art fans like most?
Indigenous Australian art fans show strongest brand affinity for Product design (22.46×), Electrolyte (15.59×), and Jesse Plemons (9.52×) over the country average.
Where do Indigenous Australian art fans live in United States?
Indigenous Australian art fans in United States are most concentrated in California (reach 44,952), Texas (reach 29,701), and Florida (reach 25,024). These three regions account for the largest share of the active audience.
What other brands do Indigenous Australian art fans also like?
Beyond Indigenous Australian art itself, the audience over-indexes on Electrolyte (15.59×), Jesse Plemons (9.52×), UK garage (10.21×), and Voter registration (8.49×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Indigenous Australian art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.