Rascasse Audience Intelligence

Indigenous Australian art Audience in United States

A data profile of the people who buy, follow and care about Indigenous Australian art in United States — modelled from more than twelve digital signal sources. Indigenous Australian art has an estimated audience of 348,024 people in United States.

#12879among Topic in United States#429in Arts & Culture

The average Indigenous Australian art fan in United States is 40.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Jason Momoa, International education, Regina King, with strongest over-indexing on Jason Momoa (51.18× the country average).

Demographically, the Indigenous Australian art audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Community Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Indigenous Australian art fan in United States is more female, around 40.8 years old, with strong Community Orientation tendencies and a notable affinity for Jason Momoa.

Category: Arts & Culture · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Indigenous Australian art profile in United States.

Audience size
348K
in United States
Gender
60.6%♀
39.4% male
Age
40.8
average years
Country rank
#44756
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Indigenous Australian art fans

60.6% are female, 39.4% are male, average age 40.8.

Fig. 02

Gender split

60.6%
Female
39.4%
Male
Demographic split for Indigenous Australian art audience in United States
MetricValue
Female60.6%
Male39.4%
Average age40.8
Estimated audience size348,024
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Indigenous Australian art audience in United States
Age bracketShare%
16-1918%
20-2916%
30-3921%
40-4920%
50+25%
Fig. 04

Worldwide distribution

10.2%

of the worldwide Indigenous Australian art audience comes from United States.

Worldwide audience distribution share by country for Indigenous Australian art
CountryShare
Australia57.0%
United States10.2%
Germany7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Indigenous Australian art audience in United States is strongest.

Fig. 05

Top regions by affinity

Indigenous Australian art fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~2K1.90×
02Georgia~20K1.61×
03Utah~4K1.40×
04Washington~9K1.30×
05Oregon~5K1.26×
06Hawaii~2K1.23×
07Colorado~7K1.22×
08Virginia~10K1.12×
09Vermont<1K1.12×
10California~40K1.09×
11Massachusetts~7K1.08×
12Idaho~2K1.08×
13Indiana~7K1.07×
14Missouri~6K1.06×
15Alaska<1K1.06×
16Texas~30K1.04×
17New Mexico~2K1.04×
18Montana~1K1.04×
19Connecticut~4K1.03×
20North Carolina~10K1.02×
21Maine~1K1.01×
22North Dakota<1K1.01×
23New York~20K0.99×
24West Virginia~2K0.98×
25New Hampshire~1K0.98×
26Mississippi~3K0.97×
27Maryland~6K0.96×
28South Dakota<1K0.96×
29Wisconsin~5K0.95×
30Arkansas~3K0.95×
31Kentucky~4K0.92×
32Oklahoma~4K0.92×
33Rhode Island~1K0.92×
34Florida~20K0.91×
35Delaware<1K0.91×
36Nebraska~2K0.90×
37Kansas~2K0.89×
38Nevada~3K0.88×
39Arizona~6K0.87×
40Pennsylvania~10K0.85×
41Ohio~9K0.85×
42New Jersey~8K0.85×
43Iowa~2K0.85×
44South Carolina~4K0.83×
45Alabama~4K0.83×
46Tennessee~6K0.82×
47Minnesota~4K0.82×
48Illinois~9K0.80×
49Michigan~7K0.79×
50Louisiana~3K0.78×
Fig. 06

Affinity by region

Affinity by region — Indigenous Australian art, United States
0.78×1.00×1.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Indigenous Australian art audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Indigenous Australian art audience
#·InterestCategoryAffinity×
01Savage GardenMusic & Radio127.58×
02Natalie ImbrugliaFashion & Accessoires107.63×
03International educationBusiness & Career89.47×
04Cultural tourismTravel & Leisure57.14×
05Jason MomoaMovies & TV51.18×
06Drone racingSports47.83×
07Regina KingMovies & TV42.35×
08PixiesMusic & Radio21.91×
09SizzlerFood & Beverages21.86×
10BodrumTravel & Leisure16.68×
11Buffalo SabresSports11.49×
12Art DecoArts & Culture8.79×
13WinCo FoodsFood & Beverages7.86×
14DuolingoBusiness & Career7.20×
15BohemianismFashion & Accessoires5.86×
16AritziaFashion & Accessoires4.79×
17Diaper bagKids & Family4.40×
18Nonprofit organizationPolitics & Society2.34×
19CNNMovies & TV2.14×
20PinterestInternet & Social Media1.92×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Indigenous Australian art audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Indigenous Australian art audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN3.33×
TraditionCONSERVATISM2.11×
IndividualismJOY1.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Indigenous Australian art audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.68×
Price SensitivityPREMIUM0.75×
Need for SecurityCONSERVATISM0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Indigenous Australian art have in United States?

Indigenous Australian art has an estimated audience of 348,024 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Indigenous Australian art fans?

60.6% of Indigenous Australian art fans are female, 39.4% are male, with an average age of 40.8 years.

03

Which brands do Indigenous Australian art fans like most?

Indigenous Australian art fans show strongest brand affinity for Jason Momoa (51.18×), International education (89.47×), and Regina King (42.35×) over the country average.

04

Where do Indigenous Australian art fans live in United States?

Indigenous Australian art fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Indigenous Australian art fans also like?

Beyond Indigenous Australian art itself, the audience over-indexes on International education (89.47×), Regina King (42.35×), Natalie Imbruglia (107.63×), and Savage Garden (127.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Arts & Culture audiences in United States

See Indigenous Australian art audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Indigenous Australian art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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