Rascasse Audience Intelligence

Indigenous Australian art Audience in Germany

A data profile of the people who buy, follow and care about Indigenous Australian art in Germany — modelled from more than twelve digital signal sources. Indigenous Australian art has an estimated audience of 254,171 people in Germany.

#6676among Topic in Germany#224in Arts & Culture

The average Indigenous Australian art fan in Germany is 45.9 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Windsurfing, INXS, Xavier Rudd, with strongest over-indexing on Windsurfing (14.35× the country average).

Demographically, the Indigenous Australian art audience skews more male with an average age of 45.9, and over-indexes on personality traits such as Risk Appetite, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Indigenous Australian art fan in Germany is more male, around 45.9 years old, with strong Risk Appetite tendencies and a notable affinity for Windsurfing.

Category: Arts & Culture · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Indigenous Australian art profile in Germany.

Audience size
254K
in Germany
Gender
41.6%♀
58.4% male
Age
45.9
average years
Country rank
#19447
Topic in Germany
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Indigenous Australian art fans

41.6% are female, 58.4% are male, average age 45.9.

Fig. 02

Gender split

41.6%
Female
58.4%
Male
Demographic split for Indigenous Australian art audience in Germany
MetricValue
Female41.6%
Male58.4%
Average age45.9
Estimated audience size254,171
Fig. 03

Age distribution

Ø 45.9
average years
Age distribution of the Indigenous Australian art audience in Germany
Age bracketShare%
16-195%
20-299%
30-3925%
40-4936%
50+26%
Fig. 04

Worldwide distribution

7.4%

of the worldwide Indigenous Australian art audience comes from Germany.

Worldwide audience distribution share by country for Indigenous Australian art
CountryShare
Australia57.0%
United States10.2%
Germany7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Indigenous Australian art audience in Germany is strongest.

Fig. 05

Top regions by affinity

Indigenous Australian art fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~50K1.18×
02Berlin~10K1.13×
03Thüringen~7K1.13×
04Mecklenburg-Vorpommern~5K1.13×
05Bremen~2K1.11×
06Baden-Württemberg~30K1.00×
07Saarland~3K1.00×
08Sachsen~10K0.99×
09Hamburg~6K0.99×
10Sachsen-Anhalt~6K0.97×
11Hessen~20K0.95×
12Brandenburg~7K0.94×
13Niedersachsen~20K0.91×
14Rheinland-Pfalz~10K0.89×
15Schleswig-Holstein~8K0.86×
16Nordrhein-Westfalen~50K0.85×
Fig. 06

Affinity by region

Affinity by region — Indigenous Australian art, Germany
0.85×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Indigenous Australian art audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Indigenous Australian art audience
#·InterestCategoryAffinity×
01INXSMusic & Radio51.19×
02Xavier RuddMusic & Radio50.20×
03CloroxHome & Garden38.53×
04St. Louis CardinalsSports20.00×
05Skunk AnansieMusic & Radio20.00×
06WindsurfingSports14.35×
07Toyota Land CruiserCars & Mobility8.57×
08Scuba divingTravel & Leisure7.40×
09Wizz AirTravel & Leisure6.55×
10DivingSports5.65×
11SkyscannerTravel & Leisure5.03×
12Day spaBeauty & Wellness4.52×
13First-time buyerShopping4.07×
14Political scienceBusiness & Career4.05×
15EasyJetTravel & Leisure3.92×
16EtsyFashion & Accessoires3.58×
17RyanairTravel & Leisure3.53×
18Tour de FranceSports3.15×
19TagesschauMovies & TV2.31×
20Do it yourself (DIY)Home & Garden1.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Indigenous Australian art audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Indigenous Australian art audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.95×
SustainabilityBALANCE1.81×
Design AffinityPREMIUM1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Indigenous Australian art audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.72×
Convenience OrientationPREMIUM0.87×
Career OrientationPOWER0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Indigenous Australian art have in Germany?

Indigenous Australian art has an estimated audience of 254,171 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Indigenous Australian art fans?

41.6% of Indigenous Australian art fans are female, 58.4% are male, with an average age of 45.9 years.

03

Which brands do Indigenous Australian art fans like most?

Indigenous Australian art fans show strongest brand affinity for Windsurfing (14.35×), INXS (51.19×), and Xavier Rudd (50.2×) over the country average.

04

Where do Indigenous Australian art fans live in Germany?

Indigenous Australian art fans in Germany are most concentrated in Bayern (reach ~50K), Nordrhein-Westfalen (reach ~50K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Indigenous Australian art fans also like?

Beyond Indigenous Australian art itself, the audience over-indexes on INXS (51.19×), Xavier Rudd (50.2×), Clorox (38.53×), and Ryanair (3.53×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Arts & Culture audiences in Germany

See Indigenous Australian art audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Indigenous Australian art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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