Indigenous Australian art Audience in Germany
Indigenous Australian art has an estimated audience of 254,171 people in Germany. 41.6% are female, 58.4% are male, average age 45.9. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: INXS, Xavier Rudd, Ryanair, Clorox, Etsy.
The average Indigenous Australian art fan in Germany is 45.9 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include INXS, Xavier Rudd, Ryanair, with strongest over-indexing on INXS (89.27× the country average). Demographically, the Indigenous Australian art audience skews more male with an average age of 45.9, and over-indexes on personality traits such as Sustainability, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Arts & Culture · Type: Topic
Demographics of Indigenous Australian art fans
| Metric | Value |
|---|---|
| Female | 41.6% |
| Male | 58.4% |
| Average age | 45.9 |
| Estimated audience size | 254,171 |
Audience persona
The typical Indigenous Australian art fan in Germany is more male, around 45.9 years old, with strong Sustainability tendencies and a notable affinity for INXS.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 50,270 | 1.23× |
| Nordrhein-Westfalen | 47,245 | 0.85× |
| Baden-Württemberg | 36,502 | 1.05× |
| Niedersachsen | 22,680 | 0.92× |
| Hessen | 19,116 | 0.99× |
| Berlin | 14,133 | 1.24× |
| Sachsen | 12,849 | 1.03× |
| Rheinland-Pfalz | 11,049 | 0.87× |
| Thüringen | 7,203 | 1.11× |
| Brandenburg | 7,101 | 0.9× |
| Schleswig-Holstein | 6,642 | 0.73× |
| Hamburg | 5,568 | 0.97× |
| Mecklenburg-Vorpommern | 5,567 | 1.15× |
| Sachsen-Anhalt | 5,441 | 0.83× |
| Bremen | 2,954 | 1.36× |
| Saarland | 2,427 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| INXS | 89.27× | Music & Radio |
| Xavier Rudd | 61.47× | Music & Radio |
| Ryanair | 4.26× | Travel & Leisure |
| Clorox | 43.08× | Home & Garden |
| Etsy | 4.62× | Fashion & Accessoires |
| Windsurfing | 6.38× | Sports |
| Betty Barclay | 15.75× | Fashion & Accessoires |
| Alpine skiing | 3.85× | Sports |
| Fressnapf | 4.15× | Shopping |
| Do it yourself (DIY) | 2.54× | Home & Garden |
| Art exhibition | 4.36× | Arts & Culture |
| Tagesschau | 2.13× | Movies & TV |
| Wizz Air | 7.09× | Travel & Leisure |
| Rick Astley | 18.09× | Music & Radio |
| Scuba diving | 6.5× | Travel & Leisure |
| Skyscanner | 4.43× | Travel & Leisure |
| FIS Alpine Ski World Cup | 7.49× | Sports |
| Pets | 1.82× | Pets & Animals |
| Harry Potter | 1.73× | Movies & TV |
| Tour de France | 5.47× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.36 |
| Sports Activity | POWER | 2.36 |
| Design Affinity | PREMIUM | 2.15 |
| Risk Appetite | THRILL | 2.06 |
| Pet Ownership | JOY | 1.91 |
| Travelling | THRILL | 1.79 |
Worldwide distribution
| Country | Share |
|---|---|
| Australia | 57.0% |
| United States | 10.2% |
| Germany | 7.4% |
See Indigenous Australian art audiences in other countries
- Indigenous Australian art — United States
- Indigenous Australian art — United Kingdom
- Indigenous Australian art — France
- Indigenous Australian art — Italy
- Indigenous Australian art — Spain
- Indigenous Australian art — Brazil
- Indigenous Australian art — Japan
- Indigenous Australian art — South Korea
- Indigenous Australian art — India
More Arts & Culture audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Indigenous Australian art have in Germany?
Indigenous Australian art has an estimated audience of 254,171 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Indigenous Australian art fans?
41.6% of Indigenous Australian art fans are female, 58.4% are male, with an average age of 45.9 years.
Which brands do Indigenous Australian art fans like most?
Indigenous Australian art fans show strongest brand affinity for INXS (89.27×), Xavier Rudd (61.47×), and Ryanair (4.26×) over the country average.
Where do Indigenous Australian art fans live in Germany?
Indigenous Australian art fans in Germany are most concentrated in Bayern (reach 50,270), Nordrhein-Westfalen (reach 47,245), and Baden-Württemberg (reach 36,502). These three regions account for the largest share of the active audience.
What other brands do Indigenous Australian art fans also like?
Beyond Indigenous Australian art itself, the audience over-indexes on Xavier Rudd (61.47×), Ryanair (4.26×), Clorox (43.08×), and Etsy (4.62×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Indigenous Australian art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.