Lock, Stock and Two Smoking Barrels Audience in United States

Lock, Stock and Two Smoking Barrels has an estimated audience of 253,374 people in United States. 37.5% are female, 62.5% are male, average age 36.6. Top regions: California, Texas, New York. Top brand affinities: Freddie Highmore, Guy Ritchie, Christopher Walken, Famke Janssen, Borat.

The average Lock, Stock and Two Smoking Barrels fan in United States is 36.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Freddie Highmore, Guy Ritchie, Christopher Walken, with strongest over-indexing on Freddie Highmore (234.63× the country average). Demographically, the Lock, Stock and Two Smoking Barrels audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Extroversion, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Lock, Stock and Two Smoking Barrels fans

Demographic split for Lock, Stock and Two Smoking Barrels audience in United States
MetricValue
Female37.5%
Male62.5%
Average age36.6
Estimated audience size253,374

Audience persona

The typical Lock, Stock and Two Smoking Barrels fan in United States is more male, around 36.6 years old, with strong Extroversion tendencies and a notable affinity for Freddie Highmore.

Top regions in United States

Top regions ranked by reach for Lock, Stock and Two Smoking Barrels in United States
RegionReachAffinity
California68,1701.21×
Texas41,1060.93×
New York31,8581.11×
Florida30,6130.88×
Illinois17,7361.04×
Pennsylvania17,2351×
North Carolina14,4560.94×
Washington14,4541.4×
Georgia14,2510.9×
Ohio14,2110.9×
Virginia12,6371.01×
New Jersey12,2280.94×
Michigan12,2020.91×
Massachusetts11,8731.17×
Colorado11,5521.43×
Arizona11,3811.09×
Tennessee9,7600.95×
Oregon9,3831.59×
Maryland8,2950.94×
Indiana8,2040.87×
Missouri8,1750.99×
Minnesota7,7991.06×
Wisconsin7,5220.97×
South Carolina6,5020.84×
Kentucky5,9650.93×
Louisiana5,3360.81×
Alabama5,3280.74×
Oklahoma5,3270.93×
Connecticut5,2951.03×
Utah5,1681.12×
Nevada4,9741×
Kansas3,8310.95×
Arkansas3,4930.83×
Iowa3,3750.8×
Idaho2,8651.11×
Mississippi2,4950.59×
New Hampshire2,3481.16×
New Mexico2,2820.89×
Nebraska2,2730.88×
Maine2,2101.2×
Hawaii2,0350.92×
Montana1,9521.37×
Washington, District of Columbia1,8981.23×
West Virginia1,6750.7×
Rhode Island1,6371×
Alaska1,4081.28×
Vermont1,2071.34×
Delaware1,1630.82×
South Dakota8290.7×
North Dakota7670.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lock, Stock and Two Smoking Barrels audience
BrandAffinityCategory
Freddie Highmore234.63×Movies & TV
Guy Ritchie166.29×Movies & TV
Christopher Walken101.21×Movies & TV
Famke Janssen121.71×Fashion & Accessoires
Borat120.33×Movies & TV
Chevy Chase49.48×Movies & TV
Jason Statham31.25×Movies & TV
Jason Bateman28.35×Movies & TV
Bill Murray36.66×Movies & TV
Legally Blonde41.96×Movies & TV
Mel Brooks32.45×Movies & TV
Goldie Hawn28.97×Movies & TV
Nanny McPhee75.75×Movies & TV
Zoolander47.81×Movies & TV
Brendan Fraser29.04×Movies & TV
The A-Team60.91×Movies & TV
Clueless (film)27.59×Movies & TV
Jim Carrey13.3×Movies & TV
Rachel McAdams18.81×Movies & TV
Maya Rudolph26.17×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lock, Stock and Two Smoking Barrels audience
TraitClusterScore
ExtroversionTHRILL1.34
Urban LifestyleOPEN1.27
TraditionCONSERVATISM1.27
Risk AppetiteTHRILL1.19
Need for SecurityCONSERVATISM1.16
Career OrientationPOWER1.1

Worldwide distribution

Worldwide audience distribution share by country for Lock, Stock and Two Smoking Barrels
CountryShare
United States37.4%
United Kingdom32.3%
Canada3.2%

See Lock, Stock and Two Smoking Barrels audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Lock, Stock and Two Smoking Barrels have in United States?

Lock, Stock and Two Smoking Barrels has an estimated audience of 253,374 people in United States, concentrated in California and Texas.

What is the gender split and age of Lock, Stock and Two Smoking Barrels fans?

37.5% of Lock, Stock and Two Smoking Barrels fans are female, 62.5% are male, with an average age of 36.6 years.

Which brands do Lock, Stock and Two Smoking Barrels fans like most?

Lock, Stock and Two Smoking Barrels fans show strongest brand affinity for Freddie Highmore (234.63×), Guy Ritchie (166.29×), and Christopher Walken (101.21×) over the country average.

Where do Lock, Stock and Two Smoking Barrels fans live in United States?

Lock, Stock and Two Smoking Barrels fans in United States are most concentrated in California (reach 68,170), Texas (reach 41,106), and New York (reach 31,858). These three regions account for the largest share of the active audience.

What other brands do Lock, Stock and Two Smoking Barrels fans also like?

Beyond Lock, Stock and Two Smoking Barrels itself, the audience over-indexes on Guy Ritchie (166.29×), Christopher Walken (101.21×), Famke Janssen (121.71×), and Borat (120.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lock, Stock and Two Smoking Barrels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.