LOU LOU Audience in United States
LOU LOU has an estimated audience of 373,044 people in United States. 93.8% are female, 6.2% are male, average age 32.4. Top regions: New York, California, Kentucky. Top brand affinities: Product design, Dog breed, UK garage, Mathcore, Isometric exercise.
The average LOU LOU fan in United States is 32.4 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Kentucky. Top brand affinities include Product design, Dog breed, UK garage, with strongest over-indexing on Product design (10.42× the country average). Demographically, the LOU LOU audience skews more female with an average age of 32.4, and over-indexes on personality traits such as Luxury Orientation, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Kids & Family · Type: Brand
Demographics of LOU LOU fans
| Metric | Value |
|---|---|
| Female | 93.8% |
| Male | 6.2% |
| Average age | 32.4 |
| Estimated audience size | 373,044 |
Audience persona
The typical LOU LOU fan in United States is more female, around 32.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Product design.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 147,321 | 7.07× |
| California | 81,252 | 1.98× |
| Kentucky | 26,745 | 5.72× |
| New Jersey | 20,212 | 2.13× |
| Texas | 18,762 | 0.59× |
| Illinois | 15,019 | 1.21× |
| Florida | 13,823 | 0.55× |
| Virginia | 13,815 | 1.52× |
| North Carolina | 8,368 | 0.75× |
| Pennsylvania | 7,539 | 0.6× |
| Maryland | 6,515 | 1.02× |
| Ohio | 6,152 | 0.54× |
| Washington | 5,816 | 0.78× |
| Georgia | 5,735 | 0.5× |
| Utah | 5,576 | 1.67× |
| South Carolina | 5,290 | 0.94× |
| Indiana | 5,171 | 0.76× |
| Massachusetts | 5,162 | 0.7× |
| Michigan | 5,114 | 0.52× |
| Arizona | 4,942 | 0.65× |
| Tennessee | 4,618 | 0.62× |
| Connecticut | 4,181 | 1.12× |
| Louisiana | 3,758 | 0.78× |
| Minnesota | 3,298 | 0.62× |
| Nevada | 3,287 | 0.91× |
| Colorado | 3,229 | 0.55× |
| Oklahoma | 3,187 | 0.77× |
| Missouri | 2,868 | 0.48× |
| Alabama | 2,575 | 0.49× |
| Wisconsin | 2,476 | 0.44× |
| Washington, District of Columbia | 2,451 | 2.19× |
| Oregon | 2,434 | 0.57× |
| Hawaii | 2,109 | 1.32× |
| Iowa | 1,802 | 0.59× |
| Arkansas | 1,639 | 0.53× |
| Kansas | 1,538 | 0.52× |
| Idaho | 1,472 | 0.79× |
| New Hampshire | 1,138 | 0.77× |
| Mississippi | 1,094 | 0.36× |
| Nebraska | 1,043 | 0.56× |
| West Virginia | 921 | 0.53× |
| South Dakota | 730 | 0.85× |
| New Mexico | 725 | 0.39× |
| Maine | 620 | 0.46× |
| Rhode Island | 564 | 0.47× |
| Montana | 555 | 0.54× |
| Vermont | 499 | 0.76× |
| North Dakota | 415 | 0.54× |
| Delaware | 404 | 0.39× |
| Alaska | 389 | 0.49× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Product design | 10.42× | Business & Career |
| Dog breed | 3.19× | Pets & Animals |
| UK garage | 12.3× | Music & Radio |
| Mathcore | 17.86× | Music & Radio |
| Isometric exercise | 18.48× | Sports |
| Google Home | 11.94× | Technology & Electronics |
| JDSU | 4.08× | Business & Career |
| Stamp collecting | 6.17× | Home & Garden |
| Elsword | 20× | Games |
| Home equity | 2.29× | Home & Garden |
| The Historian | 16.83× | Literature |
| Joshua Jackson | 4.65× | Movies & TV |
| Janitor | 5.7× | Home & Garden |
| Fairy godmother | 6.53× | Literature |
| 9NEWS (KUSA) | 4.04× | Movies & TV |
| Hamden, Connecticut | 15.29× | Travel & Leisure |
| Staycation | 2.66× | Home & Garden |
| Eurail | 16.92× | Cars & Mobility |
| Jonathan Livingston Seagull | 17.33× | Literature |
| Saxophone technique | 13.95× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 3.42 |
| Pet Ownership | JOY | 1.44 |
| Creativity | OPEN | 1.41 |
| Risk Appetite | THRILL | 1.3 |
| Price Sensitivity | PREMIUM | 1.3 |
| DIY Mentality | THRILL | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 42.2% |
| United States | 26.8% |
| Japan | 4.6% |
See LOU LOU audiences in other countries
More Kids & Family audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
Frequently asked questions
How many fans does LOU LOU have in United States?
LOU LOU has an estimated audience of 373,044 people in United States, concentrated in New York and California.
What is the gender split and age of LOU LOU fans?
93.8% of LOU LOU fans are female, 6.2% are male, with an average age of 32.4 years.
Which brands do LOU LOU fans like most?
LOU LOU fans show strongest brand affinity for Product design (10.42×), Dog breed (3.19×), and UK garage (12.3×) over the country average.
Where do LOU LOU fans live in United States?
LOU LOU fans in United States are most concentrated in New York (reach 147,321), California (reach 81,252), and Kentucky (reach 26,745). These three regions account for the largest share of the active audience.
What other brands do LOU LOU fans also like?
Beyond LOU LOU itself, the audience over-indexes on Dog breed (3.19×), UK garage (12.3×), Mathcore (17.86×), and Isometric exercise (18.48×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for LOU LOU. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.