Love letter Audience in United States

Love letter logo

Love letter has an estimated audience of 543,010 people in United States. 68.1% are female, 31.9% are male, average age 39.7. Top regions: California, Texas, Florida. Top brand affinities: Progressive rock, Joshua Jackson, Governor of Michigan, Iowa Hawkeyes, Emperor Entertainment Group.

The average Love letter fan in United States is 39.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Progressive rock, Joshua Jackson, Governor of Michigan, with strongest over-indexing on Progressive rock (10.18× the country average). Demographically, the Love letter audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Mindfulness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Love letter fans

Demographic split for Love letter audience in United States
MetricValue
Female68.1%
Male31.9%
Average age39.7
Estimated audience size543,010

Audience persona

The typical Love letter fan in United States is more female, around 39.7 years old, with strong Mindfulness tendencies and a notable affinity for Progressive rock.

Top regions in United States

Top regions ranked by reach for Love letter in United States
RegionReachAffinity
California92,5261.55×
Texas58,5001.25×
Florida35,3030.96×
New York32,4361.07×
Missouri19,7192.25×
Georgia19,1451.14×
Illinois17,2140.95×
Pennsylvania15,8920.87×
North Carolina15,6800.96×
Ohio15,0330.9×
New Jersey13,5450.98×
Virginia13,3111.01×
Michigan12,2770.86×
Arizona11,5961.05×
Washington11,3541.04×
Tennessee10,9341×
Massachusetts9,9860.93×
Indiana9,9591×
Maryland8,8750.95×
Colorado7,9810.93×
Alabama7,9341.05×
Louisiana7,5991.09×
Minnesota7,4330.96×
Kansas7,2281.69×
South Carolina7,2050.88×
Kentucky7,1251.05×
Wisconsin6,7690.83×
Oklahoma6,2961.04×
Utah6,0451.24×
Oregon5,8620.94×
Nevada5,6451.07×
Mississippi5,1681.16×
Connecticut4,9830.91×
Arkansas4,6181.03×
Iowa3,9620.89×
New Mexico3,1511.16×
Nebraska2,6270.96×
Idaho2,6230.96×
Hawaii2,5391.09×
West Virginia2,4990.99×
New Hampshire1,4980.7×
Rhode Island1,4760.85×
Maine1,4250.73×
Washington, District of Columbia1,2600.77×
Delaware1,1600.77×
Montana1,1090.74×
Alaska9950.86×
South Dakota9540.76×
North Dakota7810.7×
Vermont7110.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Love letter audience
BrandAffinityCategory
Progressive rock10.18×Music & Radio
Joshua Jackson10.82×Movies & TV
Governor of Michigan11.61×Politics & Society
Iowa Hawkeyes9.69×Sports
Emperor Entertainment Group12.67×Business & Career
No Escape (1994 film)10.6×Movies & TV
Cherish (group)9.84×Music & Radio
Hipster8.51×Politics & Society
Whataburger1.55×Food & Beverages
Ira Glass14.85×Music & Radio
Mathcore5.99×Music & Radio
Jingoism1.55×Politics & Society
Lahaina, Hawaii12.76×Travel & Leisure
UK garage3.79×Music & Radio
JDSU2.1×Business & Career
TV Fanatic6.79×Movies & TV
Goop3.18×Internet & Social Media
Wikia1.97×Internet & Social Media
National Paralympic Committee12.69×Sports
Fairy godmother3.89×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Love letter audience
TraitClusterScore
MindfulnessBALANCE1.52
SustainabilityBALANCE1.45
CreativityOPEN1.35
Design AffinityPREMIUM1.34
SpiritualityBALANCE1.31
IndulgenceJOY1.27

Worldwide distribution

Worldwide audience distribution share by country for Love letter
CountryShare
United States25.3%
Greece11.6%
Japan5.8%

See Love letter audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Love letter have in United States?

Love letter has an estimated audience of 543,010 people in United States, concentrated in California and Texas.

What is the gender split and age of Love letter fans?

68.1% of Love letter fans are female, 31.9% are male, with an average age of 39.7 years.

Which brands do Love letter fans like most?

Love letter fans show strongest brand affinity for Progressive rock (10.18×), Joshua Jackson (10.82×), and Governor of Michigan (11.61×) over the country average.

Where do Love letter fans live in United States?

Love letter fans in United States are most concentrated in California (reach 92,526), Texas (reach 58,500), and Florida (reach 35,303). These three regions account for the largest share of the active audience.

What other brands do Love letter fans also like?

Beyond Love letter itself, the audience over-indexes on Joshua Jackson (10.82×), Governor of Michigan (11.61×), Iowa Hawkeyes (9.69×), and Emperor Entertainment Group (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Love letter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.