Rascasse Audience Intelligence

Ludwig Drums Target Market in United States

A data profile of the people who buy, follow and care about Ludwig Drums in United States — modelled from more than twelve digital signal sources. Ludwig Drums has an estimated audience of 279,776 people in United States.

#29among Music instrument in United States#5192among Brand in United States#7310in Music & Radio

The average Ludwig Drums fan in United States is 42.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include High-end audio, Dave Grohl, Folk music, with strongest over-indexing on High-end audio (28.57× the country average).

Demographically, the Ludwig Drums audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Tradition, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ludwig Drums fan in United States is more male, around 42.3 years old, with strong Tradition tendencies and a notable affinity for High-end audio.

Category: Music & Radio · Type: Brand · Subtype: Music instrument

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ludwig Drums profile in United States.

Audience size
280K
in United States
Gender
13.4%♀
86.6% male
Age
42.3
average years
Country rank
#50077
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Ludwig Drums

13.4% are female, 86.6% are male, average age 42.3.

Fig. 02

Gender split

13.4%
Female
86.6%
Male
Demographic split for Ludwig Drums audience in United States
MetricValue
Female13.4%
Male86.6%
Average age42.3
Estimated audience size279,776
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Ludwig Drums audience in United States
Age bracketShare%
16-1916%
20-2915%
30-3917%
40-4922%
50+29%
Fig. 04

Worldwide distribution

45.3%

of the worldwide Ludwig Drums audience comes from United States.

Worldwide audience distribution share by country for Ludwig Drums
CountryShare
United States45.3%
Brazil6.3%
United Kingdom6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ludwig Drums audience in United States is strongest.

Fig. 05

Top regions by affinity

Ludwig Drums customers by region in United States
#RegionReachAffinity×
01North Carolina~10K1.45×
02Tennessee~8K1.41×
03New Hampshire~1K1.25×
04Louisiana~4K1.18×
05West Virginia~2K1.17×
06Indiana~6K1.15×
07Pennsylvania~10K1.13×
08Missouri~5K1.12×
09Illinois~10K1.11×
10Connecticut~3K1.11×
11Idaho~2K1.10×
12Oklahoma~3K1.09×
13Ohio~9K1.07×
14New Jersey~8K1.07×
15Kentucky~4K1.07×
16Massachusetts~6K1.05×
17South Carolina~4K1.05×
18Oregon~3K1.05×
19Vermont<1K1.05×
20Wisconsin~4K1.03×
21Alabama~4K1.03×
22Washington~6K1.01×
23Maine~1K1.01×
24Rhode Island<1K1.01×
25Michigan~7K1.00×
26Mississippi~2K0.99×
27Arkansas~2K0.98×
28California~30K0.97×
29Minnesota~4K0.97×
30Alaska<1K0.97×
31Georgia~8K0.96×
32Virginia~7K0.96×
33Colorado~4K0.96×
34Kansas~2K0.96×
35Montana<1K0.96×
36New York~10K0.94×
37Arizona~5K0.94×
38New Mexico~1K0.94×
39South Dakota<1K0.94×
40North Dakota<1K0.94×
41Nebraska~1K0.93×
42Delaware<1K0.93×
43Utah~2K0.91×
44Iowa~2K0.91×
45Nevada~2K0.90×
46Hawaii~1K0.88×
47Maryland~4K0.87×
48Washington, District of Columbia<1K0.86×
49Texas~20K0.85×
50Florida~20K0.83×
Fig. 06

Affinity by region

Affinity by region — Ludwig Drums, United States
0.83×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ludwig Drums audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ludwig Drums audience
#·InterestCategoryAffinity×
01Dave GrohlMusic & Radio36.60×
02Roger Taylor (Queen drummer)Music & Radio32.10×
03American Musical SupplyShopping29.40×
04High-end audioTechnology & Electronics28.57×
05KorgMusic & Radio27.18×
06SennheiserTechnology & Electronics20.48×
07Reverb.comShopping15.83×
08Resident AdvisorMusic & Radio15.65×
09School of RockMovies & TV14.82×
10Eddie Van HalenMusic & Radio12.15×
11Contemporary classical musicMusic & Radio11.80×
12Digital audio workstationTechnology & Electronics11.23×
13Folk musicMusic & Radio6.73×
14Percussion instrumentMusic & Radio6.27×
15ClarinetMusic & Radio6.10×
16CelloMusic & Radio5.83×
17PianoMusic & Radio3.57×
18Bass guitarMusic & Radio3.26×
19Musical instrumentMusic & Radio2.78×
20Classical musicMusic & Radio2.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ludwig Drums audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ludwig Drums audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.81×
Risk AppetiteTHRILL1.54×
PatriotismCONSERVATISM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ludwig Drums audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.60×
Healthy LifestyleBALANCE0.69×
DIY MentalityTHRILL0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Ludwig Drums's target market in United States?

Ludwig Drums's target market in United States covers an estimated 279,776 people, concentrated in California and Texas.

02

What is the gender split and age of Ludwig Drums customers?

13.4% of the Ludwig Drums audience are female, 86.6% are male, with an average age of 42.3 years.

03

Which brands do Ludwig Drums fans like most?

Ludwig Drums fans show strongest brand affinity for High-end audio (28.57×), Dave Grohl (36.6×), and Folk music (6.73×) over the country average.

04

Where do Ludwig Drums fans live in United States?

Ludwig Drums fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Ludwig Drums fans also like?

Beyond Ludwig Drums itself, the audience over-indexes on Dave Grohl (36.6×), Folk music (6.73×), American Musical Supply (29.4×), and School of Rock (14.82×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Ludwig Drums. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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