Lynx Audience in United States

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Lynx has an estimated audience of 705,239 people in United States. 39.5% are female, 60.5% are male, average age 36.3. Top regions: California, Florida, Texas. Top brand affinities: Home construction, Springfield, Illinois, Graham Greene, WESH, Nick Jr. (Australia).

The average Lynx fan in United States is 36.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Home construction, Springfield, Illinois, Graham Greene, with strongest over-indexing on Home construction (1.87× the country average). Demographically, the Lynx audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Lynx fans

Demographic split for Lynx audience in United States
MetricValue
Female39.5%
Male60.5%
Average age36.3
Estimated audience size705,239

Audience persona

The typical Lynx fan in United States is more male, around 36.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Home construction.

Top regions in United States

Top regions ranked by reach for Lynx in United States
RegionReachAffinity
California61,9460.8×
Florida48,7421.02×
Texas48,6210.8×
Minnesota40,3143.99×
New York31,0480.79×
Pennsylvania19,0610.8×
Illinois18,5150.79×
North Carolina18,1730.86×
Ohio17,1840.79×
Michigan16,5680.9×
Georgia16,3420.75×
Washington16,1931.14×
Virginia13,7230.8×
Arizona13,5710.94×
Massachusetts13,1990.95×
Colorado13,0481.17×
Tennessee11,8860.84×
New Jersey11,7730.66×
Indiana11,4360.89×
Wisconsin11,2831.06×
Missouri9,3790.83×
Maryland9,0490.75×
Oregon8,0100.99×
Alabama7,8660.8×
South Carolina7,7070.73×
Louisiana7,4960.82×
Kentucky7,2090.82×
Connecticut6,9250.98×
Oklahoma6,7000.86×
Iowa6,4901.12×
Utah6,2610.99×
Nevada5,8120.85×
Arkansas4,8520.84×
Kansas4,4830.81×
Mississippi4,3140.74×
New Hampshire3,7581.35×
Maine3,6551.45×
Idaho3,4910.99×
Alaska3,2982.19×
West Virginia2,8910.88×
New Mexico2,7710.78×
Nebraska2,6830.76×
Montana2,3431.2×
Vermont2,0331.64×
Hawaii1,8680.62×
South Dakota1,8561.14×
North Dakota1,8471.28×
Rhode Island1,7030.76×
Washington, District of Columbia1,4610.69×
Delaware1,1640.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lynx audience
BrandAffinityCategory
Home construction1.87×Home & Garden
Springfield, Illinois4.63×Travel & Leisure
Graham Greene1.92×Literature
WESH1.5×Movies & TV
Nick Jr. (Australia)2.44×Kids & Family
Title Nine1.99×Fashion & Accessoires
IOL2.6×Pets & Animals
Better Off Dead (film)1.87×Movies & TV
Finding Your Roots1.88×Movies & TV
Academy Award for Best Original Score2.85×Movies & TV
The Finder (U.S. TV series)3.18×Movies & TV
Hypothec1.72×Business & Career
Mother Goose2.51×Literature
Academy Award for Best Visual Effects1.71×Movies & TV
The Godfather Part II1.76×Movies & TV
Equinix1.73×Business & Career
Cal Ripken, Jr.1.95×Sports
Cachorros1.51×Pets & Animals
Tequila Cazadores1.94×Food & Beverages
Cadena SER1.75×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lynx audience
TraitClusterScore
Luxury OrientationPREMIUM1.84
Early Adopter MentalityPOWER1.43
DIY MentalityTHRILL1.35
ExtroversionTHRILL1.23
Career OrientationPOWER1.22
IndividualismJOY1.21

Worldwide distribution

Worldwide audience distribution share by country for Lynx
CountryShare
Romania21.6%
United States14.1%
United Kingdom6.8%

See Lynx audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Lynx have in United States?

Lynx has an estimated audience of 705,239 people in United States, concentrated in California and Florida.

What is the gender split and age of Lynx fans?

39.5% of Lynx fans are female, 60.5% are male, with an average age of 36.3 years.

Which brands do Lynx fans like most?

Lynx fans show strongest brand affinity for Home construction (1.87×), Springfield, Illinois (4.63×), and Graham Greene (1.92×) over the country average.

Where do Lynx fans live in United States?

Lynx fans in United States are most concentrated in California (reach 61,946), Florida (reach 48,742), and Texas (reach 48,621). These three regions account for the largest share of the active audience.

What other brands do Lynx fans also like?

Beyond Lynx itself, the audience over-indexes on Springfield, Illinois (4.63×), Graham Greene (1.92×), WESH (1.5×), and Nick Jr. (Australia) (2.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lynx. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.